Leveraging AI for effective digital relationship marketing:
" Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consum...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | " Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers."-- |
| Physical Description: | 21 PDFs (634 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369353424 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Leveraging AI for effective digital relationship marketing |c José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors. |
| 246 | 3 | |a Leveraging artificial intelligence for effective digital relationship marketing | |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 21 PDFs (634 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. How Artificial Intelligence Can Leverage Relationship Marketing Strategies -- Chapter 2. How AI Influences Marketing From the Consumer Perspective: Literature Review -- Chapter 3. The Future of Customer Relationship Service: How Artificial Intelligence (AI) Is Changing the Game -- Chapter 4. AI-Driven Personalization in Omnichannel Marketing: Enhancing Customer Engagement and Loyalty -- Chapter 5. AI-Driven Personalization in Beauty Retail: Exploring How AI-Based Applications Influence Customer Satisfaction and Brand Loyalty -- Chapter 6. AI-Powered Personalization: Revolutionizing Mobile Commerce for Enhanced Customer Experiences -- Chapter 7. Crafting Couture: AI's Role in Personalizing Unique Consumer Experiences Through Co-Creation -- Chapter 8. Converging Theories: The Fusion of Artificial Intelligence and Sustainable Marketing for a Responsible Future -- Chapter 9. The Intersection of Brands and AI: Concepts and Technologies -- Chapter 10. More Than Brands, Friends: Enhancing Emotional Engagement Through AI in Digital Relationship Marketing Context -- Chapter 11. AI Caramba!: The Negative Effects of AI Agents in Customer Relationship Management -- Chapter 12. Return on AI: Mapping and Exploring ROI (In)Tangible Measures -- Chapter 13. Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration -- Chapter 14. Mediation Effect of Customer Loyalty in Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Ethiopia -- Chapter 15. Customer Orientation and Ethiopian Bank Performance With Mediation of Competitive Advantage -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a " Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/18/2024). | ||
| 650 | 0 | |a Artificial intelligence |x Marketing applications. | |
| 650 | 0 | |a Customer services |x Technological innovations. | |
| 650 | 0 | |a Marketing research |x Technological innovations. | |
| 653 | |a Artificial Intelligence (AI) | ||
| 653 | |a Customer Data Analysis. | ||
| 653 | |a Customer Engagement. | ||
| 653 | |a Customer Experience. | ||
| 653 | |a Digital Relationship Marketing. | ||
| 653 | |a Hyper-Personalized Marketing. | ||
| 653 | |a Marketing Academics. | ||
| 653 | |a Marketing Campaigns. | ||
| 653 | |a Omnichannel Experiences. | ||
| 653 | |a Predictive Capacity. | ||
| 653 | |a Relationship Marketing. | ||
| 653 | |a Social Customer Relationship Management. | ||
| 653 | |a Sustainable Practices. | ||
| 653 | |a Timeless Marketing Principles. | ||
| 653 | |a Trends in Marketing. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Grigoriou, Nicholas |e editor. | |
| 700 | 1 | |a Pires, Paulo Botelho |e editor. | |
| 700 | 1 | |a Santos, José Duarte |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369353400 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| author2 | Grigoriou, Nicholas Pires, Paulo Botelho Santos, José Duarte |
| author2_role | edt edt edt |
| author2_variant | n g ng p b p pb pbp j d s jd jds |
| author_facet | Grigoriou, Nicholas Pires, Paulo Botelho Santos, José Duarte |
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| callnumber-first | H - Social Science |
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| contents | Preface -- Chapter 1. How Artificial Intelligence Can Leverage Relationship Marketing Strategies -- Chapter 2. How AI Influences Marketing From the Consumer Perspective: Literature Review -- Chapter 3. The Future of Customer Relationship Service: How Artificial Intelligence (AI) Is Changing the Game -- Chapter 4. AI-Driven Personalization in Omnichannel Marketing: Enhancing Customer Engagement and Loyalty -- Chapter 5. AI-Driven Personalization in Beauty Retail: Exploring How AI-Based Applications Influence Customer Satisfaction and Brand Loyalty -- Chapter 6. AI-Powered Personalization: Revolutionizing Mobile Commerce for Enhanced Customer Experiences -- Chapter 7. Crafting Couture: AI's Role in Personalizing Unique Consumer Experiences Through Co-Creation -- Chapter 8. Converging Theories: The Fusion of Artificial Intelligence and Sustainable Marketing for a Responsible Future -- Chapter 9. The Intersection of Brands and AI: Concepts and Technologies -- Chapter 10. More Than Brands, Friends: Enhancing Emotional Engagement Through AI in Digital Relationship Marketing Context -- Chapter 11. AI Caramba!: The Negative Effects of AI Agents in Customer Relationship Management -- Chapter 12. Return on AI: Mapping and Exploring ROI (In)Tangible Measures -- Chapter 13. Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration -- Chapter 14. Mediation Effect of Customer Loyalty in Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Ethiopia -- Chapter 15. Customer Orientation and Ethiopian Bank Performance With Mediation of Competitive Advantage -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006915 (OCoLC)1463451059 |
| dewey-full | 658.800285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800285 |
| dewey-search | 658.800285 |
| dewey-sort | 3658.800285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00339895 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369353424 |
| language | English |
| oclc_num | 1463451059 |
| open_access_boolean | |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 21 PDFs (634 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
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| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Leveraging AI for effective digital relationship marketing José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors. Leveraging artificial intelligence for effective digital relationship marketing Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 21 PDFs (634 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Preface -- Chapter 1. How Artificial Intelligence Can Leverage Relationship Marketing Strategies -- Chapter 2. How AI Influences Marketing From the Consumer Perspective: Literature Review -- Chapter 3. The Future of Customer Relationship Service: How Artificial Intelligence (AI) Is Changing the Game -- Chapter 4. AI-Driven Personalization in Omnichannel Marketing: Enhancing Customer Engagement and Loyalty -- Chapter 5. AI-Driven Personalization in Beauty Retail: Exploring How AI-Based Applications Influence Customer Satisfaction and Brand Loyalty -- Chapter 6. AI-Powered Personalization: Revolutionizing Mobile Commerce for Enhanced Customer Experiences -- Chapter 7. Crafting Couture: AI's Role in Personalizing Unique Consumer Experiences Through Co-Creation -- Chapter 8. Converging Theories: The Fusion of Artificial Intelligence and Sustainable Marketing for a Responsible Future -- Chapter 9. The Intersection of Brands and AI: Concepts and Technologies -- Chapter 10. More Than Brands, Friends: Enhancing Emotional Engagement Through AI in Digital Relationship Marketing Context -- Chapter 11. AI Caramba!: The Negative Effects of AI Agents in Customer Relationship Management -- Chapter 12. Return on AI: Mapping and Exploring ROI (In)Tangible Measures -- Chapter 13. Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration -- Chapter 14. Mediation Effect of Customer Loyalty in Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Ethiopia -- Chapter 15. Customer Orientation and Ethiopian Bank Performance With Mediation of Competitive Advantage -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. " Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/18/2024). Artificial intelligence Marketing applications. Customer services Technological innovations. Marketing research Technological innovations. Artificial Intelligence (AI) Customer Data Analysis. Customer Engagement. Customer Experience. Digital Relationship Marketing. Hyper-Personalized Marketing. Marketing Academics. Marketing Campaigns. Omnichannel Experiences. Predictive Capacity. Relationship Marketing. Social Customer Relationship Management. Sustainable Practices. Timeless Marketing Principles. Trends in Marketing. Electronic books. Grigoriou, Nicholas editor. Pires, Paulo Botelho editor. Santos, José Duarte editor. IGI Global, publisher. Print version: 9798369353400 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Leveraging AI for effective digital relationship marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Preface -- Chapter 1. How Artificial Intelligence Can Leverage Relationship Marketing Strategies -- Chapter 2. How AI Influences Marketing From the Consumer Perspective: Literature Review -- Chapter 3. The Future of Customer Relationship Service: How Artificial Intelligence (AI) Is Changing the Game -- Chapter 4. AI-Driven Personalization in Omnichannel Marketing: Enhancing Customer Engagement and Loyalty -- Chapter 5. AI-Driven Personalization in Beauty Retail: Exploring How AI-Based Applications Influence Customer Satisfaction and Brand Loyalty -- Chapter 6. AI-Powered Personalization: Revolutionizing Mobile Commerce for Enhanced Customer Experiences -- Chapter 7. Crafting Couture: AI's Role in Personalizing Unique Consumer Experiences Through Co-Creation -- Chapter 8. Converging Theories: The Fusion of Artificial Intelligence and Sustainable Marketing for a Responsible Future -- Chapter 9. The Intersection of Brands and AI: Concepts and Technologies -- Chapter 10. More Than Brands, Friends: Enhancing Emotional Engagement Through AI in Digital Relationship Marketing Context -- Chapter 11. AI Caramba!: The Negative Effects of AI Agents in Customer Relationship Management -- Chapter 12. Return on AI: Mapping and Exploring ROI (In)Tangible Measures -- Chapter 13. Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration -- Chapter 14. Mediation Effect of Customer Loyalty in Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Ethiopia -- Chapter 15. Customer Orientation and Ethiopian Bank Performance With Mediation of Competitive Advantage -- Compilation of References -- About the Contributors -- Index. Artificial intelligence Marketing applications. Customer services Technological innovations. Marketing research Technological innovations. |
| title | Leveraging AI for effective digital relationship marketing |
| title_alt | Leveraging artificial intelligence for effective digital relationship marketing |
| title_auth | Leveraging AI for effective digital relationship marketing |
| title_exact_search | Leveraging AI for effective digital relationship marketing |
| title_full | Leveraging AI for effective digital relationship marketing José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors. |
| title_fullStr | Leveraging AI for effective digital relationship marketing José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors. |
| title_full_unstemmed | Leveraging AI for effective digital relationship marketing José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors. |
| title_short | Leveraging AI for effective digital relationship marketing |
| title_sort | leveraging ai for effective digital relationship marketing |
| topic | Artificial intelligence Marketing applications. Customer services Technological innovations. Marketing research Technological innovations. |
| topic_facet | Artificial intelligence Marketing applications. Customer services Technological innovations. Marketing research Technological innovations. Electronic books. |
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