Digital transformation initiatives for agile marketing:
"In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this conte...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more."-- |
| Physical Description: | 27 PDFs (604 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369344682 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 27 PDFs (604 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Preface -- Chapter 1. Big Data in Marketing Strategy -- Chapter 2. The Influence of Artificial Intelligence Algorithms on Digital Marketing -- Chapter 3. Conceptualizing Digital Transformation: Base Dimensions for Building a Framework -- Chapter 4. Adaptive Strategies in Online Marketing Using Machine Learning Techniques -- Chapter 5. Integrating AI and Machine Learning in Omnichannel Marketing for Superior Customer Experience -- Chapter 6. Artificial Intelligence and Earth Observation Data for Sustainable Agile Marketing Management -- Chapter 7. Harnessing IoT and Geomarketing for Agile Marketing -- Chapter 8. Enhancing Customer Experience Through Geomarketing and IoT -- Chapter 9. Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms -- Chapter 10. Digital Transformation in Customer Experience and Behavior -- Chapter 11. Leveraging Neuromarketing Technologies to Enhance Agile Marketing Strategies: A Study on Consumer Behavior Insights and Real-Time Adaptation -- Chapter 12. A Generational Comparison of the Influence of Social Media on Sustainable Consumer Behavior -- Chapter 13. Quick and Effective: Exploring the Prominence of Social Media Stories and Short Videos Destination Digital Marketing -- Chapter 14. Exploring the Role of Augmented Reality and Virtual Reality in Digital Marketing for Developing Cultural-Educational Tourism in India -- Chapter 15. Brand Management in the Digital Era -- Chapter 16. Building Brand Experiences in the Metaverse: Creating Immersive Brand Experiences That Align With Agile Marketing Principles -- Chapter 17. Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/18/2024). | ||
| 650 | 0 | |a Business enterprises |x Technological innovations. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Organizational change. | |
| 653 | |a Agile Marketing. | ||
| 653 | |a Artificial Intelligence (AI) | ||
| 653 | |a Augmented Reality (AR) | ||
| 653 | |a Big Data. | ||
| 653 | |a Brand Experience. | ||
| 653 | |a Brand Management. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Customer Experience. | ||
| 653 | |a Digital Transformation. | ||
| 653 | |a Entrepreneurship. | ||
| 653 | |a Geomarketing. | ||
| 653 | |a Internet of Things (IoT) | ||
| 653 | |a Machine Learning. | ||
| 653 | |a Neuromarketing. | ||
| 653 | |a Omnichannel Marketing. | ||
| 653 | |a Startups. | ||
| 653 | |a Tourism. | ||
| 653 | |a Virtual Reality (VR) | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Ladeira, Rodrigo |e editor. | |
| 700 | 1 | |a Maravilhas, Sérgio |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369344668 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| contents | Foreword -- Preface -- Chapter 1. Big Data in Marketing Strategy -- Chapter 2. The Influence of Artificial Intelligence Algorithms on Digital Marketing -- Chapter 3. Conceptualizing Digital Transformation: Base Dimensions for Building a Framework -- Chapter 4. Adaptive Strategies in Online Marketing Using Machine Learning Techniques -- Chapter 5. Integrating AI and Machine Learning in Omnichannel Marketing for Superior Customer Experience -- Chapter 6. Artificial Intelligence and Earth Observation Data for Sustainable Agile Marketing Management -- Chapter 7. Harnessing IoT and Geomarketing for Agile Marketing -- Chapter 8. Enhancing Customer Experience Through Geomarketing and IoT -- Chapter 9. Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms -- Chapter 10. Digital Transformation in Customer Experience and Behavior -- Chapter 11. Leveraging Neuromarketing Technologies to Enhance Agile Marketing Strategies: A Study on Consumer Behavior Insights and Real-Time Adaptation -- Chapter 12. A Generational Comparison of the Influence of Social Media on Sustainable Consumer Behavior -- Chapter 13. Quick and Effective: Exploring the Prominence of Social Media Stories and Short Videos Destination Digital Marketing -- Chapter 14. Exploring the Role of Augmented Reality and Virtual Reality in Digital Marketing for Developing Cultural-Educational Tourism in India -- Chapter 15. Brand Management in the Digital Era -- Chapter 16. Building Brand Experiences in the Metaverse: Creating Immersive Brand Experiences That Align With Agile Marketing Principles -- Chapter 17. Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice -- Compilation of References -- About the Contributors -- Index. |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00339208 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369344682 |
| language | English |
| oclc_num | 1463450170 |
| open_access_boolean | |
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| physical | 27 PDFs (604 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
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| publisher | IGI Global |
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| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Digital transformation initiatives for agile marketing Sérgio Maravilhas, Rodrigo Ladeira, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 27 PDFs (604 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Foreword -- Preface -- Chapter 1. Big Data in Marketing Strategy -- Chapter 2. The Influence of Artificial Intelligence Algorithms on Digital Marketing -- Chapter 3. Conceptualizing Digital Transformation: Base Dimensions for Building a Framework -- Chapter 4. Adaptive Strategies in Online Marketing Using Machine Learning Techniques -- Chapter 5. Integrating AI and Machine Learning in Omnichannel Marketing for Superior Customer Experience -- Chapter 6. Artificial Intelligence and Earth Observation Data for Sustainable Agile Marketing Management -- Chapter 7. Harnessing IoT and Geomarketing for Agile Marketing -- Chapter 8. Enhancing Customer Experience Through Geomarketing and IoT -- Chapter 9. Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms -- Chapter 10. Digital Transformation in Customer Experience and Behavior -- Chapter 11. Leveraging Neuromarketing Technologies to Enhance Agile Marketing Strategies: A Study on Consumer Behavior Insights and Real-Time Adaptation -- Chapter 12. A Generational Comparison of the Influence of Social Media on Sustainable Consumer Behavior -- Chapter 13. Quick and Effective: Exploring the Prominence of Social Media Stories and Short Videos Destination Digital Marketing -- Chapter 14. Exploring the Role of Augmented Reality and Virtual Reality in Digital Marketing for Developing Cultural-Educational Tourism in India -- Chapter 15. Brand Management in the Digital Era -- Chapter 16. Building Brand Experiences in the Metaverse: Creating Immersive Brand Experiences That Align With Agile Marketing Principles -- Chapter 17. Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/18/2024). Business enterprises Technological innovations. Marketing. Organizational change. Agile Marketing. Artificial Intelligence (AI) Augmented Reality (AR) Big Data. Brand Experience. Brand Management. Consumer Behavior. Customer Experience. Digital Transformation. Entrepreneurship. Geomarketing. Internet of Things (IoT) Machine Learning. Neuromarketing. Omnichannel Marketing. Startups. Tourism. Virtual Reality (VR) Electronic books. Ladeira, Rodrigo editor. Maravilhas, Sérgio editor. IGI Global, publisher. Print version: 9798369344668 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Digital transformation initiatives for agile marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Foreword -- Preface -- Chapter 1. Big Data in Marketing Strategy -- Chapter 2. The Influence of Artificial Intelligence Algorithms on Digital Marketing -- Chapter 3. Conceptualizing Digital Transformation: Base Dimensions for Building a Framework -- Chapter 4. Adaptive Strategies in Online Marketing Using Machine Learning Techniques -- Chapter 5. Integrating AI and Machine Learning in Omnichannel Marketing for Superior Customer Experience -- Chapter 6. Artificial Intelligence and Earth Observation Data for Sustainable Agile Marketing Management -- Chapter 7. Harnessing IoT and Geomarketing for Agile Marketing -- Chapter 8. Enhancing Customer Experience Through Geomarketing and IoT -- Chapter 9. Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms -- Chapter 10. Digital Transformation in Customer Experience and Behavior -- Chapter 11. Leveraging Neuromarketing Technologies to Enhance Agile Marketing Strategies: A Study on Consumer Behavior Insights and Real-Time Adaptation -- Chapter 12. A Generational Comparison of the Influence of Social Media on Sustainable Consumer Behavior -- Chapter 13. Quick and Effective: Exploring the Prominence of Social Media Stories and Short Videos Destination Digital Marketing -- Chapter 14. Exploring the Role of Augmented Reality and Virtual Reality in Digital Marketing for Developing Cultural-Educational Tourism in India -- Chapter 15. Brand Management in the Digital Era -- Chapter 16. Building Brand Experiences in the Metaverse: Creating Immersive Brand Experiences That Align With Agile Marketing Principles -- Chapter 17. Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice -- Compilation of References -- About the Contributors -- Index. Business enterprises Technological innovations. Marketing. Organizational change. |
| title | Digital transformation initiatives for agile marketing |
| title_auth | Digital transformation initiatives for agile marketing |
| title_exact_search | Digital transformation initiatives for agile marketing |
| title_full | Digital transformation initiatives for agile marketing Sérgio Maravilhas, Rodrigo Ladeira, editors. |
| title_fullStr | Digital transformation initiatives for agile marketing Sérgio Maravilhas, Rodrigo Ladeira, editors. |
| title_full_unstemmed | Digital transformation initiatives for agile marketing Sérgio Maravilhas, Rodrigo Ladeira, editors. |
| title_short | Digital transformation initiatives for agile marketing |
| title_sort | digital transformation initiatives for agile marketing |
| topic | Business enterprises Technological innovations. Marketing. Organizational change. |
| topic_facet | Business enterprises Technological innovations. Marketing. Organizational change. Electronic books. |
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