Advancing the marketing technology (MarTech) revolution:
"As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth."-- |
| Physical Description: | 17 PDFs (330 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369343623 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Advancing the marketing technology (MarTech) revolution |c Minh Tung Tran. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 17 PDFs (330 Seiten) | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Acknowledgment -- Chapter 1. An In-Depth Analysis of How Artificial Intelligence Is Being Used in the Field of Digital Marketing: Revolutionizing Engagement - How AI Is Transforming the Digital Marketing Landscape -- Chapter 2. Disrupting Marketing: Content Creation With Generative AI Applications -- Chapter 3. Effects of Social Media Marketing Elements on Online Buying Decisions of Vietnamese Generation Z -- Chapter 4. Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology -- Chapter 5. The Future of MarTech -- Chapter 6. The Influence of Positions, Theme Congruence, and Context Congruence on the Effectiveness of In-Stream Advertising -- Chapter 7. Business Intelligence and Market Research: Drivers of E-Commerce Growth -- Chapter 8. Evaluating the Effectiveness of Leadership Decision Making by Data Analytics and Reporting Technologies -- Chapter 9. Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/09/2024). | ||
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 653 | |a Content Marketing Technology. | ||
| 653 | |a Customer Relationship Management (CRM) Technology. | ||
| 653 | |a Data Analytics and Reporting Technology. | ||
| 653 | |a Email Marketing Technology. | ||
| 653 | |a Influencer Marketing Technology. | ||
| 653 | |a Marketing Automation Technology. | ||
| 653 | |a Mobile Marketing Technology. | ||
| 653 | |a Search Engine Optimization (SEO) Technology. | ||
| 653 | |a Social Media Marketing Technology. | ||
| 653 | |a The Future of MarTech. | ||
| 653 | |a Transforming Marketing with MarTech. | ||
| 653 | |a Video Marketing Technology. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Tran, Minh Tung |d 1981- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369343616 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 049 | |a DE-862 | ||
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| adam_text | |
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| author2_role | edt |
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| author_facet | Tran, Minh Tung 1981- |
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| contents | Preface -- Acknowledgment -- Chapter 1. An In-Depth Analysis of How Artificial Intelligence Is Being Used in the Field of Digital Marketing: Revolutionizing Engagement - How AI Is Transforming the Digital Marketing Landscape -- Chapter 2. Disrupting Marketing: Content Creation With Generative AI Applications -- Chapter 3. Effects of Social Media Marketing Elements on Online Buying Decisions of Vietnamese Generation Z -- Chapter 4. Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology -- Chapter 5. The Future of MarTech -- Chapter 6. The Influence of Positions, Theme Congruence, and Context Congruence on the Effectiveness of In-Stream Advertising -- Chapter 7. Business Intelligence and Market Research: Drivers of E-Commerce Growth -- Chapter 8. Evaluating the Effectiveness of Leadership Decision Making by Data Analytics and Reporting Technologies -- Chapter 9. Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00007163 (OCoLC)1479494478 |
| dewey-full | 658.800285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00339004 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369343623 |
| language | English |
| oclc_num | 1479494478 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 17 PDFs (330 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Advancing the marketing technology (MarTech) revolution Minh Tung Tran. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 17 PDFs (330 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Preface -- Acknowledgment -- Chapter 1. An In-Depth Analysis of How Artificial Intelligence Is Being Used in the Field of Digital Marketing: Revolutionizing Engagement - How AI Is Transforming the Digital Marketing Landscape -- Chapter 2. Disrupting Marketing: Content Creation With Generative AI Applications -- Chapter 3. Effects of Social Media Marketing Elements on Online Buying Decisions of Vietnamese Generation Z -- Chapter 4. Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology -- Chapter 5. The Future of MarTech -- Chapter 6. The Influence of Positions, Theme Congruence, and Context Congruence on the Effectiveness of In-Stream Advertising -- Chapter 7. Business Intelligence and Market Research: Drivers of E-Commerce Growth -- Chapter 8. Evaluating the Effectiveness of Leadership Decision Making by Data Analytics and Reporting Technologies -- Chapter 9. Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/09/2024). Marketing Technological innovations. Content Marketing Technology. Customer Relationship Management (CRM) Technology. Data Analytics and Reporting Technology. Email Marketing Technology. Influencer Marketing Technology. Marketing Automation Technology. Mobile Marketing Technology. Search Engine Optimization (SEO) Technology. Social Media Marketing Technology. The Future of MarTech. Transforming Marketing with MarTech. Video Marketing Technology. Electronic books. Tran, Minh Tung 1981- editor. IGI Global, publisher. Print version: 9798369343616 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Advancing the marketing technology (MarTech) revolution Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Preface -- Acknowledgment -- Chapter 1. An In-Depth Analysis of How Artificial Intelligence Is Being Used in the Field of Digital Marketing: Revolutionizing Engagement - How AI Is Transforming the Digital Marketing Landscape -- Chapter 2. Disrupting Marketing: Content Creation With Generative AI Applications -- Chapter 3. Effects of Social Media Marketing Elements on Online Buying Decisions of Vietnamese Generation Z -- Chapter 4. Tech-Powered Influence Revolutionizing Marketing Strategies Through Influencer Marketing Technology -- Chapter 5. The Future of MarTech -- Chapter 6. The Influence of Positions, Theme Congruence, and Context Congruence on the Effectiveness of In-Stream Advertising -- Chapter 7. Business Intelligence and Market Research: Drivers of E-Commerce Growth -- Chapter 8. Evaluating the Effectiveness of Leadership Decision Making by Data Analytics and Reporting Technologies -- Chapter 9. Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing -- Compilation of References -- About the Contributors -- Index. Marketing Technological innovations. |
| title | Advancing the marketing technology (MarTech) revolution |
| title_auth | Advancing the marketing technology (MarTech) revolution |
| title_exact_search | Advancing the marketing technology (MarTech) revolution |
| title_full | Advancing the marketing technology (MarTech) revolution Minh Tung Tran. |
| title_fullStr | Advancing the marketing technology (MarTech) revolution Minh Tung Tran. |
| title_full_unstemmed | Advancing the marketing technology (MarTech) revolution Minh Tung Tran. |
| title_short | Advancing the marketing technology (MarTech) revolution |
| title_sort | advancing the marketing technology martech revolution |
| topic | Marketing Technological innovations. |
| topic_facet | Marketing Technological innovations. Electronic books. |
| work_keys_str_mv | AT tranminhtung advancingthemarketingtechnologymartechrevolution AT igiglobal advancingthemarketingtechnologymartechrevolution |