Sensible selling through sensory neuromarketing:
"In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles.The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market."-- |
| Beschreibung: | 25 PDFs (459 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369342374 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Sensible selling through sensory neuromarketing |c Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 25 PDFs (459 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. From traditional marketing to neuromarketing -- Chapter 2. Neuro marketing: harnessing the power of cognitive analysis -- Chapter 3. The sensory marketing theory: a journey into multisensory marketing -- Chapter 4. Multi-sensory experience: the basic building blocks -- Chapter 5. Senses shall sell: origins, emerging concepts, and methods in sensory marketing -- Chapter 6. Synchronizing senses: neuromarketing techniques and the marketing mix -- Chapter 7. Ethical and un-ethical consideration(s) in the realm of neuromarketing -- Chapter 8. Exploring the ethical issues and considerations in neuromarketing -- Chapter 9. Sensible selling through sensory neuromarketing: enhancing sales effectiveness -- Chapter 10. Decoding neuromarketing strategies: unveiling its role on brand equity -- Chapter 11. Does your brain have a buy button?: a neuro marketing approach with sensory branding -- Chapter 12. Sensory storytelling: crafting brand narratives through sight, sound, smell, touch, and taste -- Chapter 13. Behaviour examining sensorimotor and affective responses to marketing stimuli through neuropsychology -- Chapter 14. Neurological pathways to impulse buying in virtual reality -- Chapter 15. Modernizing customer experience through augmented-virtual reality in emerging markets: sensible selling towards transforming neuromarketing -- Chapter 16. Boosting wellbeing leveraging virtual communities through innovative digital marketing strategies -- Chapter 17. The right color attracts the right customer: the art of selling smartly with neuromarketing and color psychology. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles.The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/12/2024). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 0 | |a Neuromarketing. | |
| 653 | |a Brand Differentiation and Loyalty. | ||
| 653 | |a Buying Behavior. | ||
| 653 | |a Case Studies. | ||
| 653 | |a Digital Marketing. | ||
| 653 | |a Emerging Markets. | ||
| 653 | |a Five Senses in Marketing. | ||
| 653 | |a Marketing Ethics. | ||
| 653 | |a Marketing Mix. | ||
| 653 | |a Neuro Sensory Marketing. | ||
| 653 | |a Neuromarketing/Sensory Marketing Tools. | ||
| 653 | |a Product Packaging. | ||
| 653 | |a Promotional Strategies. | ||
| 653 | |a Repurchase Intentions. | ||
| 653 | |a Sensory and Neuromarketing. | ||
| 653 | |a Traditional Marketing Evolution. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Arora, Manpreet |e editor. | |
| 700 | 1 | |a Malhan, Shivani |e editor. | |
| 700 | 1 | |a Malik, Reena |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369342367 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4236-7 |3 Volltext |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00338376 |
|---|---|
| _version_ | 1826942603495473152 |
| adam_text | |
| any_adam_object | |
| author2 | Arora, Manpreet Malhan, Shivani Malik, Reena |
| author2_role | edt edt edt |
| author2_variant | m a ma s m sm r m rm |
| author_facet | Arora, Manpreet Malhan, Shivani Malik, Reena |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.12615 .S46 2024e |
| callnumber-search | HF5415.12615 .S46 2024e |
| callnumber-sort | HF 45415.12615 S46 42024E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. From traditional marketing to neuromarketing -- Chapter 2. Neuro marketing: harnessing the power of cognitive analysis -- Chapter 3. The sensory marketing theory: a journey into multisensory marketing -- Chapter 4. Multi-sensory experience: the basic building blocks -- Chapter 5. Senses shall sell: origins, emerging concepts, and methods in sensory marketing -- Chapter 6. Synchronizing senses: neuromarketing techniques and the marketing mix -- Chapter 7. Ethical and un-ethical consideration(s) in the realm of neuromarketing -- Chapter 8. Exploring the ethical issues and considerations in neuromarketing -- Chapter 9. Sensible selling through sensory neuromarketing: enhancing sales effectiveness -- Chapter 10. Decoding neuromarketing strategies: unveiling its role on brand equity -- Chapter 11. Does your brain have a buy button?: a neuro marketing approach with sensory branding -- Chapter 12. Sensory storytelling: crafting brand narratives through sight, sound, smell, touch, and taste -- Chapter 13. Behaviour examining sensorimotor and affective responses to marketing stimuli through neuropsychology -- Chapter 14. Neurological pathways to impulse buying in virtual reality -- Chapter 15. Modernizing customer experience through augmented-virtual reality in emerging markets: sensible selling towards transforming neuromarketing -- Chapter 16. Boosting wellbeing leveraging virtual communities through innovative digital marketing strategies -- Chapter 17. The right color attracts the right customer: the art of selling smartly with neuromarketing and color psychology. |
| ctrlnum | (CaBNVSL)slc00006609 (OCoLC)1452409995 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00338376 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369342374 |
| language | English |
| oclc_num | 1452409995 |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 25 PDFs (459 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
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| publisher | IGI Global |
| record_format | marc |
| spelling | Sensible selling through sensory neuromarketing Reena Malik, Shivani Malhan, Manpreet Arora, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 25 PDFs (459 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. From traditional marketing to neuromarketing -- Chapter 2. Neuro marketing: harnessing the power of cognitive analysis -- Chapter 3. The sensory marketing theory: a journey into multisensory marketing -- Chapter 4. Multi-sensory experience: the basic building blocks -- Chapter 5. Senses shall sell: origins, emerging concepts, and methods in sensory marketing -- Chapter 6. Synchronizing senses: neuromarketing techniques and the marketing mix -- Chapter 7. Ethical and un-ethical consideration(s) in the realm of neuromarketing -- Chapter 8. Exploring the ethical issues and considerations in neuromarketing -- Chapter 9. Sensible selling through sensory neuromarketing: enhancing sales effectiveness -- Chapter 10. Decoding neuromarketing strategies: unveiling its role on brand equity -- Chapter 11. Does your brain have a buy button?: a neuro marketing approach with sensory branding -- Chapter 12. Sensory storytelling: crafting brand narratives through sight, sound, smell, touch, and taste -- Chapter 13. Behaviour examining sensorimotor and affective responses to marketing stimuli through neuropsychology -- Chapter 14. Neurological pathways to impulse buying in virtual reality -- Chapter 15. Modernizing customer experience through augmented-virtual reality in emerging markets: sensible selling towards transforming neuromarketing -- Chapter 16. Boosting wellbeing leveraging virtual communities through innovative digital marketing strategies -- Chapter 17. The right color attracts the right customer: the art of selling smartly with neuromarketing and color psychology. Restricted to subscribers or individual electronic text purchasers. "In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles.The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/12/2024). Consumer behavior. Marketing Psychological aspects. Neuromarketing. Brand Differentiation and Loyalty. Buying Behavior. Case Studies. Digital Marketing. Emerging Markets. Five Senses in Marketing. Marketing Ethics. Marketing Mix. Neuro Sensory Marketing. Neuromarketing/Sensory Marketing Tools. Product Packaging. Promotional Strategies. Repurchase Intentions. Sensory and Neuromarketing. Traditional Marketing Evolution. Electronic books. Arora, Manpreet editor. Malhan, Shivani editor. Malik, Reena editor. IGI Global, publisher. Print version: 9798369342367 |
| spellingShingle | Sensible selling through sensory neuromarketing Chapter 1. From traditional marketing to neuromarketing -- Chapter 2. Neuro marketing: harnessing the power of cognitive analysis -- Chapter 3. The sensory marketing theory: a journey into multisensory marketing -- Chapter 4. Multi-sensory experience: the basic building blocks -- Chapter 5. Senses shall sell: origins, emerging concepts, and methods in sensory marketing -- Chapter 6. Synchronizing senses: neuromarketing techniques and the marketing mix -- Chapter 7. Ethical and un-ethical consideration(s) in the realm of neuromarketing -- Chapter 8. Exploring the ethical issues and considerations in neuromarketing -- Chapter 9. Sensible selling through sensory neuromarketing: enhancing sales effectiveness -- Chapter 10. Decoding neuromarketing strategies: unveiling its role on brand equity -- Chapter 11. Does your brain have a buy button?: a neuro marketing approach with sensory branding -- Chapter 12. Sensory storytelling: crafting brand narratives through sight, sound, smell, touch, and taste -- Chapter 13. Behaviour examining sensorimotor and affective responses to marketing stimuli through neuropsychology -- Chapter 14. Neurological pathways to impulse buying in virtual reality -- Chapter 15. Modernizing customer experience through augmented-virtual reality in emerging markets: sensible selling towards transforming neuromarketing -- Chapter 16. Boosting wellbeing leveraging virtual communities through innovative digital marketing strategies -- Chapter 17. The right color attracts the right customer: the art of selling smartly with neuromarketing and color psychology. Consumer behavior. Marketing Psychological aspects. Neuromarketing. |
| title | Sensible selling through sensory neuromarketing |
| title_auth | Sensible selling through sensory neuromarketing |
| title_exact_search | Sensible selling through sensory neuromarketing |
| title_full | Sensible selling through sensory neuromarketing Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| title_fullStr | Sensible selling through sensory neuromarketing Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| title_full_unstemmed | Sensible selling through sensory neuromarketing Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| title_short | Sensible selling through sensory neuromarketing |
| title_sort | sensible selling through sensory neuromarketing |
| topic | Consumer behavior. Marketing Psychological aspects. Neuromarketing. |
| topic_facet | Consumer behavior. Marketing Psychological aspects. Neuromarketing. Electronic books. |
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