Marketing innovation strategies and consumer behavior:
"In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars,...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2024.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment.By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility."-- |
| Beschreibung: | 25 PDFs (469 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369341964 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Marketing innovation strategies and consumer behavior |c Belem Barbosa, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2024. | |
| 300 | |a 25 PDFs (469 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. A literature review of marketing intelligence and its theoretical implication for leveraging business -- Chapter 2. Empowering marketing intelligence via text analytics -- Chapter 3. AI integration in e-commerce wishlists: navigating opportunities and challenges -- Chapter 4. Determining consensus on the acceptance and actions of metaverse marketing in the Portuguese market -- Chapter 5. Sustainability marketing: the intersection of sustainability and marketing for a better world -- Chapter 6. Consumer preferences toward socially responsible investments in Germany: an empirical analysis based on religion -- Chapter 7. Emotional facets of car driving experience and purchase decision making: a bibliometric review -- Chapter 8. Do customer orientation strategies drive an excellent customer experience?: the case of Abu Khader Automotive -- Chapter 9. International marketing strategies for SMEs in the digital world -- Chapter 10. Innovations in arts marketing: from art sensationalism to experiential art fairs -- Chapter 11. The influence of social media communications on consumer-brand relationships in the luxury brand context: a bibliometric review -- Chapter 12. The relationship between content typologies and brand engagement on instagram: the case of Futebol Clube do Porto -- Chapter 13. Self-promotion strategies on instagram: a case study of a digital micro-influencer -- Chapter 14. Bookstagrammers vs. BookTubers: a comparative study on readers' preferred social media book influencer -- Chapter 15. Analysis of video game streaming on consumer behavior and digital marketing strategies -- Chapter 16. Driving innovation through internal marketing initiatives: challenges and best practices. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment.By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 04/10/2024). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Barbosa, Belem, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369341957 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
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| contents | Chapter 1. A literature review of marketing intelligence and its theoretical implication for leveraging business -- Chapter 2. Empowering marketing intelligence via text analytics -- Chapter 3. AI integration in e-commerce wishlists: navigating opportunities and challenges -- Chapter 4. Determining consensus on the acceptance and actions of metaverse marketing in the Portuguese market -- Chapter 5. Sustainability marketing: the intersection of sustainability and marketing for a better world -- Chapter 6. Consumer preferences toward socially responsible investments in Germany: an empirical analysis based on religion -- Chapter 7. Emotional facets of car driving experience and purchase decision making: a bibliometric review -- Chapter 8. Do customer orientation strategies drive an excellent customer experience?: the case of Abu Khader Automotive -- Chapter 9. International marketing strategies for SMEs in the digital world -- Chapter 10. Innovations in arts marketing: from art sensationalism to experiential art fairs -- Chapter 11. The influence of social media communications on consumer-brand relationships in the luxury brand context: a bibliometric review -- Chapter 12. The relationship between content typologies and brand engagement on instagram: the case of Futebol Clube do Porto -- Chapter 13. Self-promotion strategies on instagram: a case study of a digital micro-influencer -- Chapter 14. Bookstagrammers vs. BookTubers: a comparative study on readers' preferred social media book influencer -- Chapter 15. Analysis of video game streaming on consumer behavior and digital marketing strategies -- Chapter 16. Driving innovation through internal marketing initiatives: challenges and best practices. |
| ctrlnum | (CaBNVSL)slc00005793 (OCoLC)1429862616 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00338337 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:52:00Z |
| institution | BVB |
| isbn | 9798369341964 |
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| physical | 25 PDFs (469 pages) Also available in print. |
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| publisher | IGI Global, |
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| spelling | Marketing innovation strategies and consumer behavior Belem Barbosa, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024. 25 PDFs (469 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. A literature review of marketing intelligence and its theoretical implication for leveraging business -- Chapter 2. Empowering marketing intelligence via text analytics -- Chapter 3. AI integration in e-commerce wishlists: navigating opportunities and challenges -- Chapter 4. Determining consensus on the acceptance and actions of metaverse marketing in the Portuguese market -- Chapter 5. Sustainability marketing: the intersection of sustainability and marketing for a better world -- Chapter 6. Consumer preferences toward socially responsible investments in Germany: an empirical analysis based on religion -- Chapter 7. Emotional facets of car driving experience and purchase decision making: a bibliometric review -- Chapter 8. Do customer orientation strategies drive an excellent customer experience?: the case of Abu Khader Automotive -- Chapter 9. International marketing strategies for SMEs in the digital world -- Chapter 10. Innovations in arts marketing: from art sensationalism to experiential art fairs -- Chapter 11. The influence of social media communications on consumer-brand relationships in the luxury brand context: a bibliometric review -- Chapter 12. The relationship between content typologies and brand engagement on instagram: the case of Futebol Clube do Porto -- Chapter 13. Self-promotion strategies on instagram: a case study of a digital micro-influencer -- Chapter 14. Bookstagrammers vs. BookTubers: a comparative study on readers' preferred social media book influencer -- Chapter 15. Analysis of video game streaming on consumer behavior and digital marketing strategies -- Chapter 16. Driving innovation through internal marketing initiatives: challenges and best practices. Restricted to subscribers or individual electronic text purchasers. "In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment.By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 04/10/2024). Consumer behavior. Marketing. Electronic books. Barbosa, Belem, editor. IGI Global, publisher. Print version: 9798369341957 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4195-7 Volltext |
| spellingShingle | Marketing innovation strategies and consumer behavior Chapter 1. A literature review of marketing intelligence and its theoretical implication for leveraging business -- Chapter 2. Empowering marketing intelligence via text analytics -- Chapter 3. AI integration in e-commerce wishlists: navigating opportunities and challenges -- Chapter 4. Determining consensus on the acceptance and actions of metaverse marketing in the Portuguese market -- Chapter 5. Sustainability marketing: the intersection of sustainability and marketing for a better world -- Chapter 6. Consumer preferences toward socially responsible investments in Germany: an empirical analysis based on religion -- Chapter 7. Emotional facets of car driving experience and purchase decision making: a bibliometric review -- Chapter 8. Do customer orientation strategies drive an excellent customer experience?: the case of Abu Khader Automotive -- Chapter 9. International marketing strategies for SMEs in the digital world -- Chapter 10. Innovations in arts marketing: from art sensationalism to experiential art fairs -- Chapter 11. The influence of social media communications on consumer-brand relationships in the luxury brand context: a bibliometric review -- Chapter 12. The relationship between content typologies and brand engagement on instagram: the case of Futebol Clube do Porto -- Chapter 13. Self-promotion strategies on instagram: a case study of a digital micro-influencer -- Chapter 14. Bookstagrammers vs. BookTubers: a comparative study on readers' preferred social media book influencer -- Chapter 15. Analysis of video game streaming on consumer behavior and digital marketing strategies -- Chapter 16. Driving innovation through internal marketing initiatives: challenges and best practices. Consumer behavior. Marketing. |
| title | Marketing innovation strategies and consumer behavior |
| title_auth | Marketing innovation strategies and consumer behavior |
| title_exact_search | Marketing innovation strategies and consumer behavior |
| title_full | Marketing innovation strategies and consumer behavior Belem Barbosa, editor. |
| title_fullStr | Marketing innovation strategies and consumer behavior Belem Barbosa, editor. |
| title_full_unstemmed | Marketing innovation strategies and consumer behavior Belem Barbosa, editor. |
| title_short | Marketing innovation strategies and consumer behavior |
| title_sort | marketing innovation strategies and consumer behavior |
| topic | Consumer behavior. Marketing. |
| topic_facet | Consumer behavior. Marketing. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4195-7 |
| work_keys_str_mv | AT barbosabelem marketinginnovationstrategiesandconsumerbehavior AT igiglobal marketinginnovationstrategiesandconsumerbehavior |