Navigating intellectual property challenges in tourism:
"Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and tr...
Gespeichert in:
| Weitere Verfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Schriftenreihe: | Advances in hospitality, tourism, and the services industry (AHTSI) book series.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians."-- |
| Beschreibung: | 20 PDFs (396 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369341728 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 245 | 0 | 0 | |a Navigating intellectual property challenges in tourism |c Ahmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 20 PDFs (396 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in hospitality, tourism, and the services industry (AHTSI) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups -- Chapter 2. Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges -- Chapter 3. Intellectual Property Considerations in the Preservation and Revival of Folklore Through Tourism: Strategies for Sustainable Cultural Heritage Management in India -- Chapter 4. Cultural Heritage Tourism in Bangladesh: Balancing Preservation and Visitor Experience -- Chapter 5. Leveraging Intellectual Property for Sustainable Tourism Growth -- Chapter 6. Leveraging Intellectual Property for Destination Branding and Marketing in the Tourism Sector -- Chapter 7. Synergising Brands: Licensing and Collaboration Strategies in Tourism -- Chapter 8. Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks -- Chapter 9. The Role of Trademarks in Tourism: A Study With Special Reference to Non-Traditional Marks -- Chapter 10. Savoring Safeguards: Intellectual Property Protection in Gastronomy Tourism -- Chapter 11. Leveraging Geographical Indications for Tourism Development and Destination Branding -- Chapter 12. The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism -- Chapter 13. An Empirical Study on Intellectual Property Challenges in Eco-Tourism and Sustainable Human Resource Practices -- Chapter 14. Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 09/30/2024). | ||
| 650 | 0 | |a Intellectual property |x Protection. | |
| 650 | 0 | |a Tourism. | |
| 653 | |a Collaborative Marketing. | ||
| 653 | |a Conservation and Preservation. | ||
| 653 | |a Cultural Heritage Management. | ||
| 653 | |a Destination Branding and Marketing. | ||
| 653 | |a Digital Media. | ||
| 653 | |a Gastronomy Tourism. | ||
| 653 | |a Global Business. | ||
| 653 | |a Hospitality and Tourism. | ||
| 653 | |a Intellectual Property. | ||
| 653 | |a Sustainable Development. | ||
| 653 | |a Travel Sectors. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Albattat, Ahmad |e editor. | |
| 700 | 1 | |a Azman, Norhidayah |e editor. | |
| 700 | 1 | |a Talib, Zunirah Mohd |e editor. | |
| 700 | 1 | |a Tyagi, Pankaj Kumar |e editor. | |
| 700 | 1 | |a Valeri, Marco |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369341711 |
| 830 | 0 | |a Advances in hospitality, tourism, and the services industry (AHTSI) book series. | |
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| DE-BY-FWS_katkey | ZDB-98-IGB-00338331 |
|---|---|
| _version_ | 1826942603465064448 |
| adam_text | |
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| author2 | Albattat, Ahmad Azman, Norhidayah Talib, Zunirah Mohd Tyagi, Pankaj Kumar Valeri, Marco |
| author2_role | edt edt edt edt edt |
| author2_variant | a a aa n a na z m t zm zmt p k t pk pkt m v mv |
| author_facet | Albattat, Ahmad Azman, Norhidayah Talib, Zunirah Mohd Tyagi, Pankaj Kumar Valeri, Marco |
| building | Verbundindex |
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| callnumber-first | G - Geography, Anthropology, Recreation |
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| callnumber-raw | G155.A1 N38 2024e |
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| contents | Preface -- Chapter 1. Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups -- Chapter 2. Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges -- Chapter 3. Intellectual Property Considerations in the Preservation and Revival of Folklore Through Tourism: Strategies for Sustainable Cultural Heritage Management in India -- Chapter 4. Cultural Heritage Tourism in Bangladesh: Balancing Preservation and Visitor Experience -- Chapter 5. Leveraging Intellectual Property for Sustainable Tourism Growth -- Chapter 6. Leveraging Intellectual Property for Destination Branding and Marketing in the Tourism Sector -- Chapter 7. Synergising Brands: Licensing and Collaboration Strategies in Tourism -- Chapter 8. Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks -- Chapter 9. The Role of Trademarks in Tourism: A Study With Special Reference to Non-Traditional Marks -- Chapter 10. Savoring Safeguards: Intellectual Property Protection in Gastronomy Tourism -- Chapter 11. Leveraging Geographical Indications for Tourism Development and Destination Branding -- Chapter 12. The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism -- Chapter 13. An Empirical Study on Intellectual Property Challenges in Eco-Tourism and Sustainable Human Resource Practices -- Chapter 14. Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006813 (OCoLC)1459227742 |
| dewey-full | 338.4791 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4791 |
| dewey-search | 338.4791 |
| dewey-sort | 3338.4791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
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| id | ZDB-98-IGB-00338331 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369341728 |
| language | English |
| oclc_num | 1459227742 |
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| physical | 20 PDFs (396 Seiten) Also available in print. |
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| publishDate | 2025 |
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| series | Advances in hospitality, tourism, and the services industry (AHTSI) book series. |
| series2 | Advances in hospitality, tourism, and the services industry (AHTSI) book series |
| spelling | Navigating intellectual property challenges in tourism Ahmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 20 PDFs (396 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in hospitality, tourism, and the services industry (AHTSI) book series Includes bibliographical references and index. Preface -- Chapter 1. Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups -- Chapter 2. Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges -- Chapter 3. Intellectual Property Considerations in the Preservation and Revival of Folklore Through Tourism: Strategies for Sustainable Cultural Heritage Management in India -- Chapter 4. Cultural Heritage Tourism in Bangladesh: Balancing Preservation and Visitor Experience -- Chapter 5. Leveraging Intellectual Property for Sustainable Tourism Growth -- Chapter 6. Leveraging Intellectual Property for Destination Branding and Marketing in the Tourism Sector -- Chapter 7. Synergising Brands: Licensing and Collaboration Strategies in Tourism -- Chapter 8. Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks -- Chapter 9. The Role of Trademarks in Tourism: A Study With Special Reference to Non-Traditional Marks -- Chapter 10. Savoring Safeguards: Intellectual Property Protection in Gastronomy Tourism -- Chapter 11. Leveraging Geographical Indications for Tourism Development and Destination Branding -- Chapter 12. The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism -- Chapter 13. An Empirical Study on Intellectual Property Challenges in Eco-Tourism and Sustainable Human Resource Practices -- Chapter 14. Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 09/30/2024). Intellectual property Protection. Tourism. Collaborative Marketing. Conservation and Preservation. Cultural Heritage Management. Destination Branding and Marketing. Digital Media. Gastronomy Tourism. Global Business. Hospitality and Tourism. Intellectual Property. Sustainable Development. Travel Sectors. Electronic books. Albattat, Ahmad editor. Azman, Norhidayah editor. Talib, Zunirah Mohd editor. Tyagi, Pankaj Kumar editor. Valeri, Marco editor. IGI Global, publisher. Print version: 9798369341711 Advances in hospitality, tourism, and the services industry (AHTSI) book series. |
| spellingShingle | Navigating intellectual property challenges in tourism Advances in hospitality, tourism, and the services industry (AHTSI) book series. Preface -- Chapter 1. Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups -- Chapter 2. Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges -- Chapter 3. Intellectual Property Considerations in the Preservation and Revival of Folklore Through Tourism: Strategies for Sustainable Cultural Heritage Management in India -- Chapter 4. Cultural Heritage Tourism in Bangladesh: Balancing Preservation and Visitor Experience -- Chapter 5. Leveraging Intellectual Property for Sustainable Tourism Growth -- Chapter 6. Leveraging Intellectual Property for Destination Branding and Marketing in the Tourism Sector -- Chapter 7. Synergising Brands: Licensing and Collaboration Strategies in Tourism -- Chapter 8. Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks -- Chapter 9. The Role of Trademarks in Tourism: A Study With Special Reference to Non-Traditional Marks -- Chapter 10. Savoring Safeguards: Intellectual Property Protection in Gastronomy Tourism -- Chapter 11. Leveraging Geographical Indications for Tourism Development and Destination Branding -- Chapter 12. The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism -- Chapter 13. An Empirical Study on Intellectual Property Challenges in Eco-Tourism and Sustainable Human Resource Practices -- Chapter 14. Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property -- Compilation of References -- About the Contributors -- Index. Intellectual property Protection. Tourism. |
| title | Navigating intellectual property challenges in tourism |
| title_auth | Navigating intellectual property challenges in tourism |
| title_exact_search | Navigating intellectual property challenges in tourism |
| title_full | Navigating intellectual property challenges in tourism Ahmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi, editors. |
| title_fullStr | Navigating intellectual property challenges in tourism Ahmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi, editors. |
| title_full_unstemmed | Navigating intellectual property challenges in tourism Ahmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi, editors. |
| title_short | Navigating intellectual property challenges in tourism |
| title_sort | navigating intellectual property challenges in tourism |
| topic | Intellectual property Protection. Tourism. |
| topic_facet | Intellectual property Protection. Tourism. Electronic books. |
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