Internationalization of sport events through branding opportunities:
"Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more."-- |
| Physical Description: | 28 PDFs (418 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369340394 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Internationalization of sport events through branding opportunities |c Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 28 PDFs (418 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Preface -- Chapter 1. Is Predicting a Win in Esports Possible?: Marketing Opportunities of the Overwatch League Phenomenon -- Chapter 2. Addictive Product Endorsement by Celebrity Sports Players: Effect on Celebrity Personality and Consumers' Purchasing Intention -- Chapter 3. The Impact of Exercise on Mental Health -- Chapter 4. Internationalization of Sports Events Through Branding Opportunities -- Chapter 5. Examine the Significance of Sport Sponsorship in Sports Marketing: A Descriptive Study -- Chapter 6. Metaverse: Transforming the Sports Experience -- Chapter 7. The Sport Metaverse: A Deep Dive into the Transformation of Sports Events -- Chapter 8. The Power of Social Media in Internationalizing Sports Events -- Chapter 9. Unveiling the Power Play: Harnessing Branding Opportunities for Globalizing Sport Events - Insights From India's Sporting Landscape -- Chapter 10. The Metaverse Touchdown Revolutionizing Sporting Events -- Chapter 11. Congruence Across Sport Celebrities and Sport Events -- Chapter 12. Sports Marketing in Metaverse: Is It Sporty Enough? -- Chapter 13. How the Congruence Between Brand and Event Influence Sport Consumer Behavioral Intentions -- Chapter 14. Global Branding Strategies and the Internationalization of the Indian Premier League (IPL): Exploring IPL Impact on Global Sports Event Management -- Chapter 15. Online Fraud Forensics: A Contemporary Research Exploration -- Chapter 16. Ethnocentric Marketing Among Youth: An Emerging Approach to Sustainable Marketing - A Bibliographic Analysis on Current Trends and Issues -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/21/2024). | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a eSports (Contests) | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 653 | |a Branding Opportunities. | ||
| 653 | |a Celebrity Sports Players. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a eSports. | ||
| 653 | |a Exercise. | ||
| 653 | |a Internationalization of Sports. | ||
| 653 | |a Mental Health. | ||
| 653 | |a Metaverse. | ||
| 653 | |a Product Endorsement. | ||
| 653 | |a Purchasing Intention. | ||
| 653 | |a Social Media. | ||
| 653 | |a Sports Events. | ||
| 653 | |a Sports Marketing. | ||
| 653 | |a Sports Sponsorship. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Itani, Maher N. |d 1970- |e editor. | |
| 700 | 1 | |a Rai, Jaskirat Singh |d 1982- |e editor. | |
| 700 | 1 | |a Singh, Amandeep |d d1982- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369340387 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00338263 |
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| _version_ | 1826942603438850048 |
| adam_text | |
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| author2 | Itani, Maher N. 1970- Rai, Jaskirat Singh 1982- Singh, Amandeep d1982- |
| author2_role | edt edt edt |
| author2_variant | m n i mn mni j s r js jsr a s as |
| author_facet | Itani, Maher N. 1970- Rai, Jaskirat Singh 1982- Singh, Amandeep d1982- |
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| contents | Foreword -- Preface -- Chapter 1. Is Predicting a Win in Esports Possible?: Marketing Opportunities of the Overwatch League Phenomenon -- Chapter 2. Addictive Product Endorsement by Celebrity Sports Players: Effect on Celebrity Personality and Consumers' Purchasing Intention -- Chapter 3. The Impact of Exercise on Mental Health -- Chapter 4. Internationalization of Sports Events Through Branding Opportunities -- Chapter 5. Examine the Significance of Sport Sponsorship in Sports Marketing: A Descriptive Study -- Chapter 6. Metaverse: Transforming the Sports Experience -- Chapter 7. The Sport Metaverse: A Deep Dive into the Transformation of Sports Events -- Chapter 8. The Power of Social Media in Internationalizing Sports Events -- Chapter 9. Unveiling the Power Play: Harnessing Branding Opportunities for Globalizing Sport Events - Insights From India's Sporting Landscape -- Chapter 10. The Metaverse Touchdown Revolutionizing Sporting Events -- Chapter 11. Congruence Across Sport Celebrities and Sport Events -- Chapter 12. Sports Marketing in Metaverse: Is It Sporty Enough? -- Chapter 13. How the Congruence Between Brand and Event Influence Sport Consumer Behavioral Intentions -- Chapter 14. Global Branding Strategies and the Internationalization of the Indian Premier League (IPL): Exploring IPL Impact on Global Sports Event Management -- Chapter 15. Online Fraud Forensics: A Contemporary Research Exploration -- Chapter 16. Ethnocentric Marketing Among Youth: An Emerging Approach to Sustainable Marketing - A Bibliographic Analysis on Current Trends and Issues -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00007041 (OCoLC)1473359363 |
| dewey-full | 794.8068/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 794 - Indoor games of skill |
| dewey-raw | 794.8068/8 |
| dewey-search | 794.8068/8 |
| dewey-sort | 3794.8068 18 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00338263 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369340394 |
| language | English |
| oclc_num | 1473359363 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 28 PDFs (418 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Internationalization of sport events through branding opportunities Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 28 PDFs (418 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Foreword -- Preface -- Chapter 1. Is Predicting a Win in Esports Possible?: Marketing Opportunities of the Overwatch League Phenomenon -- Chapter 2. Addictive Product Endorsement by Celebrity Sports Players: Effect on Celebrity Personality and Consumers' Purchasing Intention -- Chapter 3. The Impact of Exercise on Mental Health -- Chapter 4. Internationalization of Sports Events Through Branding Opportunities -- Chapter 5. Examine the Significance of Sport Sponsorship in Sports Marketing: A Descriptive Study -- Chapter 6. Metaverse: Transforming the Sports Experience -- Chapter 7. The Sport Metaverse: A Deep Dive into the Transformation of Sports Events -- Chapter 8. The Power of Social Media in Internationalizing Sports Events -- Chapter 9. Unveiling the Power Play: Harnessing Branding Opportunities for Globalizing Sport Events - Insights From India's Sporting Landscape -- Chapter 10. The Metaverse Touchdown Revolutionizing Sporting Events -- Chapter 11. Congruence Across Sport Celebrities and Sport Events -- Chapter 12. Sports Marketing in Metaverse: Is It Sporty Enough? -- Chapter 13. How the Congruence Between Brand and Event Influence Sport Consumer Behavioral Intentions -- Chapter 14. Global Branding Strategies and the Internationalization of the Indian Premier League (IPL): Exploring IPL Impact on Global Sports Event Management -- Chapter 15. Online Fraud Forensics: A Contemporary Research Exploration -- Chapter 16. Ethnocentric Marketing Among Youth: An Emerging Approach to Sustainable Marketing - A Bibliographic Analysis on Current Trends and Issues -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/21/2024). Branding (Marketing) eSports (Contests) Marketing Technological innovations. Branding Opportunities. Celebrity Sports Players. Consumer Behavior. eSports. Exercise. Internationalization of Sports. Mental Health. Metaverse. Product Endorsement. Purchasing Intention. Social Media. Sports Events. Sports Marketing. Sports Sponsorship. Electronic books. Itani, Maher N. 1970- editor. Rai, Jaskirat Singh 1982- editor. Singh, Amandeep d1982- editor. IGI Global, publisher. Print version: 9798369340387 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Internationalization of sport events through branding opportunities Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Foreword -- Preface -- Chapter 1. Is Predicting a Win in Esports Possible?: Marketing Opportunities of the Overwatch League Phenomenon -- Chapter 2. Addictive Product Endorsement by Celebrity Sports Players: Effect on Celebrity Personality and Consumers' Purchasing Intention -- Chapter 3. The Impact of Exercise on Mental Health -- Chapter 4. Internationalization of Sports Events Through Branding Opportunities -- Chapter 5. Examine the Significance of Sport Sponsorship in Sports Marketing: A Descriptive Study -- Chapter 6. Metaverse: Transforming the Sports Experience -- Chapter 7. The Sport Metaverse: A Deep Dive into the Transformation of Sports Events -- Chapter 8. The Power of Social Media in Internationalizing Sports Events -- Chapter 9. Unveiling the Power Play: Harnessing Branding Opportunities for Globalizing Sport Events - Insights From India's Sporting Landscape -- Chapter 10. The Metaverse Touchdown Revolutionizing Sporting Events -- Chapter 11. Congruence Across Sport Celebrities and Sport Events -- Chapter 12. Sports Marketing in Metaverse: Is It Sporty Enough? -- Chapter 13. How the Congruence Between Brand and Event Influence Sport Consumer Behavioral Intentions -- Chapter 14. Global Branding Strategies and the Internationalization of the Indian Premier League (IPL): Exploring IPL Impact on Global Sports Event Management -- Chapter 15. Online Fraud Forensics: A Contemporary Research Exploration -- Chapter 16. Ethnocentric Marketing Among Youth: An Emerging Approach to Sustainable Marketing - A Bibliographic Analysis on Current Trends and Issues -- Compilation of References -- About the Contributors -- Index. Branding (Marketing) eSports (Contests) Marketing Technological innovations. |
| title | Internationalization of sport events through branding opportunities |
| title_auth | Internationalization of sport events through branding opportunities |
| title_exact_search | Internationalization of sport events through branding opportunities |
| title_full | Internationalization of sport events through branding opportunities Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh, editors. |
| title_fullStr | Internationalization of sport events through branding opportunities Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh, editors. |
| title_full_unstemmed | Internationalization of sport events through branding opportunities Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh, editors. |
| title_short | Internationalization of sport events through branding opportunities |
| title_sort | internationalization of sport events through branding opportunities |
| topic | Branding (Marketing) eSports (Contests) Marketing Technological innovations. |
| topic_facet | Branding (Marketing) eSports (Contests) Marketing Technological innovations. Electronic books. |
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