Decoding tourist behavior in the digital era: insights for effective marketing
"In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insight...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Schriftenreihe: | Advances in hospitality, tourism, and the services industry (AHTSI) book series.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices."-- |
| Beschreibung: | 19 PDFs (422 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369339732 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00337788 | ||
| 003 | IGIG | ||
| 005 | 20241018134413.0 | ||
| 006 | m eo d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 241018s2025 pau fob 001 0 eng d | ||
| 020 | |a 9798369339732 |q PDF | ||
| 020 | |z 9798369339725 |q print | ||
| 024 | 7 | |a 10.4018/979-8-3693-3972-5 |2 doi | |
| 035 | |a (CaBNVSL)slc00006904 | ||
| 035 | |a (OCoLC)1460464749 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a G156.5 |b .A95 2025e | |
| 082 | 7 | |a 910.285 |2 23 | |
| 100 | 1 | |a Azman, Norhidayah, |e author. | |
| 245 | 1 | 0 | |a Decoding tourist behavior in the digital era |b insights for effective marketing |c Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 19 PDFs (422 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in hospitality, tourism, and the services industry (AHTSI) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour Among Indian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay: Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/18/2024). | ||
| 650 | 0 | |a Tourism |x Marketing. | |
| 650 | 0 | |a Tourism |x Technological innovations. | |
| 653 | |a Analysis of Tourist Behavior. | ||
| 653 | |a Augmented Reality (AR) in Tourism. | ||
| 653 | |a Crisis Management in the Digital Era. | ||
| 653 | |a Data Analytics and Insights. | ||
| 653 | |a Digital Technologies. | ||
| 653 | |a E-Commerce Trends in Travel. | ||
| 653 | |a Emerging Technologies in Tourism. | ||
| 653 | |a Ethical Considerations in Tourist Data. | ||
| 653 | |a Evolution of Travel in the Digital Age. | ||
| 653 | |a Impact of the Digital Era on Tourist Behavior. | ||
| 653 | |a Innovative Marketing for Digital Tourists. | ||
| 653 | |a Virtual Reality (VR) in Tourism. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Albattat, Ahmad |d 1973- |e author. | |
| 700 | 1 | |a Singh, Amrik |e author. | |
| 700 | 1 | |a Valeri, Marco |e author. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369339725 |
| 830 | 0 | |a Advances in hospitality, tourism, and the services industry (AHTSI) book series. | |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3972-5 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3972-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00337788 |
|---|---|
| _version_ | 1826942603426267136 |
| adam_text | |
| any_adam_object | |
| author | Azman, Norhidayah Albattat, Ahmad 1973- Singh, Amrik Valeri, Marco |
| author_facet | Azman, Norhidayah Albattat, Ahmad 1973- Singh, Amrik Valeri, Marco |
| author_role | aut aut aut aut |
| author_sort | Azman, Norhidayah |
| author_variant | n a na a a aa a s as m v mv |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G156 |
| callnumber-raw | G156.5 .A95 2025e |
| callnumber-search | G156.5 .A95 2025e |
| callnumber-sort | G 3156.5 A95 42025E |
| callnumber-subject | G - General Geography |
| collection | ZDB-98-IGB |
| contents | Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour Among Indian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay: Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006904 (OCoLC)1460464749 |
| dewey-full | 910.285 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.285 |
| dewey-search | 910.285 |
| dewey-sort | 3910.285 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05296nam a2200637 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00337788</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20241018134413.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">241018s2025 pau fob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9798369339732</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9798369339725</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/979-8-3693-3972-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00006904</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1460464749</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">G156.5</subfield><subfield code="b">.A95 2025e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">910.285</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Azman, Norhidayah,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Decoding tourist behavior in the digital era </subfield><subfield code="b">insights for effective marketing </subfield><subfield code="c">Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">2025.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">19 PDFs (422 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Advances in hospitality, tourism, and the services industry (AHTSI) book series</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour Among Indian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay: Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices."--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 10/18/2024).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Tourism</subfield><subfield code="x">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Tourism</subfield><subfield code="x">Technological innovations.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Analysis of Tourist Behavior.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Augmented Reality (AR) in Tourism.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Crisis Management in the Digital Era.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Data Analytics and Insights.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Digital Technologies.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">E-Commerce Trends in Travel.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Emerging Technologies in Tourism.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Ethical Considerations in Tourist Data.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Evolution of Travel in the Digital Age.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Impact of the Digital Era on Tourist Behavior.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Innovative Marketing for Digital Tourists.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Virtual Reality (VR) in Tourism.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Albattat, Ahmad</subfield><subfield code="d">1973-</subfield><subfield code="e">author.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Singh, Amrik</subfield><subfield code="e">author.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Valeri, Marco</subfield><subfield code="e">author.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9798369339725</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Advances in hospitality, tourism, and the services industry (AHTSI) book series.</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3972-5</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3972-5</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00337788 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369339732 |
| language | English |
| oclc_num | 1460464749 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 19 PDFs (422 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in hospitality, tourism, and the services industry (AHTSI) book series. |
| series2 | Advances in hospitality, tourism, and the services industry (AHTSI) book series |
| spelling | Azman, Norhidayah, author. Decoding tourist behavior in the digital era insights for effective marketing Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 19 PDFs (422 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in hospitality, tourism, and the services industry (AHTSI) book series Includes bibliographical references and index. Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour Among Indian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay: Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/18/2024). Tourism Marketing. Tourism Technological innovations. Analysis of Tourist Behavior. Augmented Reality (AR) in Tourism. Crisis Management in the Digital Era. Data Analytics and Insights. Digital Technologies. E-Commerce Trends in Travel. Emerging Technologies in Tourism. Ethical Considerations in Tourist Data. Evolution of Travel in the Digital Age. Impact of the Digital Era on Tourist Behavior. Innovative Marketing for Digital Tourists. Virtual Reality (VR) in Tourism. Electronic books. Albattat, Ahmad 1973- author. Singh, Amrik author. Valeri, Marco author. IGI Global, publisher. Print version: 9798369339725 Advances in hospitality, tourism, and the services industry (AHTSI) book series. |
| spellingShingle | Azman, Norhidayah Albattat, Ahmad 1973- Singh, Amrik Valeri, Marco Decoding tourist behavior in the digital era insights for effective marketing Advances in hospitality, tourism, and the services industry (AHTSI) book series. Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour Among Indian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay: Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index. Tourism Marketing. Tourism Technological innovations. |
| title | Decoding tourist behavior in the digital era insights for effective marketing |
| title_auth | Decoding tourist behavior in the digital era insights for effective marketing |
| title_exact_search | Decoding tourist behavior in the digital era insights for effective marketing |
| title_full | Decoding tourist behavior in the digital era insights for effective marketing Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. |
| title_fullStr | Decoding tourist behavior in the digital era insights for effective marketing Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. |
| title_full_unstemmed | Decoding tourist behavior in the digital era insights for effective marketing Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. |
| title_short | Decoding tourist behavior in the digital era |
| title_sort | decoding tourist behavior in the digital era insights for effective marketing |
| title_sub | insights for effective marketing |
| topic | Tourism Marketing. Tourism Technological innovations. |
| topic_facet | Tourism Marketing. Tourism Technological innovations. Electronic books. |
| work_keys_str_mv | AT azmannorhidayah decodingtouristbehaviorinthedigitalerainsightsforeffectivemarketing AT albattatahmad decodingtouristbehaviorinthedigitalerainsightsforeffectivemarketing AT singhamrik decodingtouristbehaviorinthedigitalerainsightsforeffectivemarketing AT valerimarco decodingtouristbehaviorinthedigitalerainsightsforeffectivemarketing AT igiglobal decodingtouristbehaviorinthedigitalerainsightsforeffectivemarketing |