Decoding tourist behavior in the digital era: insights for effective marketing
"In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insight...
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| Main Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in hospitality, tourism, and the services industry (AHTSI) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices."-- |
| Physical Description: | 19 PDFs (422 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369339732 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour Among Indian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay: Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/18/2024). | ||
| 650 | 0 | |a Tourism |x Marketing. | |
| 650 | 0 | |a Tourism |x Technological innovations. | |
| 653 | |a Analysis of Tourist Behavior. | ||
| 653 | |a Augmented Reality (AR) in Tourism. | ||
| 653 | |a Crisis Management in the Digital Era. | ||
| 653 | |a Data Analytics and Insights. | ||
| 653 | |a Digital Technologies. | ||
| 653 | |a E-Commerce Trends in Travel. | ||
| 653 | |a Emerging Technologies in Tourism. | ||
| 653 | |a Ethical Considerations in Tourist Data. | ||
| 653 | |a Evolution of Travel in the Digital Age. | ||
| 653 | |a Impact of the Digital Era on Tourist Behavior. | ||
| 653 | |a Innovative Marketing for Digital Tourists. | ||
| 653 | |a Virtual Reality (VR) in Tourism. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Albattat, Ahmad |d 1973- |e author. | |
| 700 | 1 | |a Singh, Amrik |e author. | |
| 700 | 1 | |a Valeri, Marco |e author. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369339725 |
| 830 | 0 | |a Advances in hospitality, tourism, and the services industry (AHTSI) book series. | |
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| author | Azman, Norhidayah Albattat, Ahmad 1973- Singh, Amrik Valeri, Marco |
| author_facet | Azman, Norhidayah Albattat, Ahmad 1973- Singh, Amrik Valeri, Marco |
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| contents | Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour Among Indian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay: Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index. |
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| discipline | Geographie |
| format | Electronic eBook |
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| indexdate | 2025-03-18T14:30:38Z |
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| series | Advances in hospitality, tourism, and the services industry (AHTSI) book series. |
| series2 | Advances in hospitality, tourism, and the services industry (AHTSI) book series |
| spelling | Azman, Norhidayah, author. Decoding tourist behavior in the digital era insights for effective marketing Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 19 PDFs (422 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in hospitality, tourism, and the services industry (AHTSI) book series Includes bibliographical references and index. Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour Among Indian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay: Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/18/2024). Tourism Marketing. Tourism Technological innovations. Analysis of Tourist Behavior. Augmented Reality (AR) in Tourism. Crisis Management in the Digital Era. Data Analytics and Insights. Digital Technologies. E-Commerce Trends in Travel. Emerging Technologies in Tourism. Ethical Considerations in Tourist Data. Evolution of Travel in the Digital Age. Impact of the Digital Era on Tourist Behavior. Innovative Marketing for Digital Tourists. Virtual Reality (VR) in Tourism. Electronic books. Albattat, Ahmad 1973- author. Singh, Amrik author. Valeri, Marco author. IGI Global, publisher. Print version: 9798369339725 Advances in hospitality, tourism, and the services industry (AHTSI) book series. |
| spellingShingle | Azman, Norhidayah Albattat, Ahmad 1973- Singh, Amrik Valeri, Marco Decoding tourist behavior in the digital era insights for effective marketing Advances in hospitality, tourism, and the services industry (AHTSI) book series. Preface -- Chapter 1. Analysis of Technological Advancements and Their Impact on Tourist Decision-Making -- Chapter 2. Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age -- Chapter 3. Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists -- Chapter 4. From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists -- Chapter 5. The Impact of Influencer Marketing on Tourist Behavior and Tourism Marketing: A Systematic Literature Review -- Chapter 6. Social Media and Its Influence on Travel Decision-Making -- Chapter 7. The Effects of News Media on Tourist Preventive Behaviors During Infectious Disease Outbreaks: The Mediating Effect of Risk Perception -- Chapter 8. The Smart Traveler: Impact of Artificial Intelligence on Tourist Behavior -- Chapter 9. Chatbots in Hospitality: Decoding Tourist Behaviour Among Indian and Filipino Travelers -- Chapter 10. From Screens to Streets: Volunteered Geographic Information's Impact on Travel Choices -- Chapter 11. Social Media and Its Influence on Travel Decision Making -- Chapter 12. From Search to Stay: Mapping the Digital Journey of the Modern Traveler -- Chapter 13. Identity-Driven Tourism Marketing for Millennials: Aligning Destination Branding With Values and Self-Expression -- Compilation of References -- About the Contributors -- Index. Tourism Marketing. Tourism Technological innovations. |
| title | Decoding tourist behavior in the digital era insights for effective marketing |
| title_auth | Decoding tourist behavior in the digital era insights for effective marketing |
| title_exact_search | Decoding tourist behavior in the digital era insights for effective marketing |
| title_full | Decoding tourist behavior in the digital era insights for effective marketing Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. |
| title_fullStr | Decoding tourist behavior in the digital era insights for effective marketing Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. |
| title_full_unstemmed | Decoding tourist behavior in the digital era insights for effective marketing Norhidayah Azman, Marco Valeri, Ahmad Albattat, Amrik Singh, editors. |
| title_short | Decoding tourist behavior in the digital era |
| title_sort | decoding tourist behavior in the digital era insights for effective marketing |
| title_sub | insights for effective marketing |
| topic | Tourism Marketing. Tourism Technological innovations. |
| topic_facet | Tourism Marketing. Tourism Technological innovations. Electronic books. |
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