Phygital approaches to social marketing:
"In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interaction...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers."-- |
| Physical Description: | 20 PDFs (388 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369339251 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 1 | 0 | |a Phygital approaches to social marketing |c Kakhaber Djakeli. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 20 PDFs (388 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Social Marketing: Past, Current Period, and the Future -- Chapter 2. Phygical Social Marketing: A New Era of Marketing -- Chapter 3. Social Marketing and Public Health in the Phygital Era -- Chapter 4. The Integration of Artificial Intelligence for Advanced Social Marketing Strategies -- Chapter 5. Promoting Healthy Eating Behavior Through Social Marketing -- Chapter 6. Social Marketing Communication: The Role of Language and Culture -- Chapter 7. Enhancing Engagement With Museums Through Phygital Marketing Strategies -- Chapter 8. From Screens to Streets: Investigating the Offline Consequences of Online Influencer Collaborations in Social Marketing -- Chapter 9. Why Social Media Is a Crucial Tool for any Company's CSR and How It Can Be Used for Social Marketing -- Chapter 10. Problems of Implementing the Policy of Phygitalization of Higher Education in Georgia -- Chapter 11. Innovative CRM Strategies for the Modern Social Marketing Landscape -- Chapter 12. Phygitalization of Palliative Care and Its Social Marketing -- Chapter 13. The Medical Tourism Development in Georgia and Its Role for Society -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/18/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Social marketing. | |
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Customer Retention. | ||
| 653 | |a Higher Education. | ||
| 653 | |a Language Studies. | ||
| 653 | |a Marketing and Consumer Science. | ||
| 653 | |a Medical Tourism. | ||
| 653 | |a Museum Studies. | ||
| 653 | |a Online Technology. | ||
| 653 | |a Palliative Care. | ||
| 653 | |a Phygitalization. | ||
| 653 | |a Public Health. | ||
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369339244 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
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Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00337775 |
|---|---|
| _version_ | 1826942603392712704 |
| adam_text | |
| any_adam_object | |
| author | Djakeli, Kakhaber, 1967- |
| author_facet | Djakeli, Kakhaber, 1967- |
| author_role | aut |
| author_sort | Djakeli, Kakhaber, 1967- |
| author_variant | k d kd |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 .D53 2025e |
| callnumber-search | HF5414 .D53 2025e |
| callnumber-sort | HF 45414 D53 42025E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Preface -- Chapter 1. Social Marketing: Past, Current Period, and the Future -- Chapter 2. Phygical Social Marketing: A New Era of Marketing -- Chapter 3. Social Marketing and Public Health in the Phygital Era -- Chapter 4. The Integration of Artificial Intelligence for Advanced Social Marketing Strategies -- Chapter 5. Promoting Healthy Eating Behavior Through Social Marketing -- Chapter 6. Social Marketing Communication: The Role of Language and Culture -- Chapter 7. Enhancing Engagement With Museums Through Phygital Marketing Strategies -- Chapter 8. From Screens to Streets: Investigating the Offline Consequences of Online Influencer Collaborations in Social Marketing -- Chapter 9. Why Social Media Is a Crucial Tool for any Company's CSR and How It Can Be Used for Social Marketing -- Chapter 10. Problems of Implementing the Policy of Phygitalization of Higher Education in Georgia -- Chapter 11. Innovative CRM Strategies for the Modern Social Marketing Landscape -- Chapter 12. Phygitalization of Palliative Care and Its Social Marketing -- Chapter 13. The Medical Tourism Development in Georgia and Its Role for Society -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006903 (OCoLC)1463451661 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00337775 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369339251 |
| language | English |
| oclc_num | 1463451661 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 20 PDFs (388 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Djakeli, Kakhaber, 1967- author. Phygital approaches to social marketing Kakhaber Djakeli. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 20 PDFs (388 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Preface -- Chapter 1. Social Marketing: Past, Current Period, and the Future -- Chapter 2. Phygical Social Marketing: A New Era of Marketing -- Chapter 3. Social Marketing and Public Health in the Phygital Era -- Chapter 4. The Integration of Artificial Intelligence for Advanced Social Marketing Strategies -- Chapter 5. Promoting Healthy Eating Behavior Through Social Marketing -- Chapter 6. Social Marketing Communication: The Role of Language and Culture -- Chapter 7. Enhancing Engagement With Museums Through Phygital Marketing Strategies -- Chapter 8. From Screens to Streets: Investigating the Offline Consequences of Online Influencer Collaborations in Social Marketing -- Chapter 9. Why Social Media Is a Crucial Tool for any Company's CSR and How It Can Be Used for Social Marketing -- Chapter 10. Problems of Implementing the Policy of Phygitalization of Higher Education in Georgia -- Chapter 11. Innovative CRM Strategies for the Modern Social Marketing Landscape -- Chapter 12. Phygitalization of Palliative Care and Its Social Marketing -- Chapter 13. The Medical Tourism Development in Georgia and Its Role for Society -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/18/2024). Artificial intelligence. Marketing. Social marketing. Artificial Intelligence. Customer Retention. Higher Education. Language Studies. Marketing and Consumer Science. Medical Tourism. Museum Studies. Online Technology. Palliative Care. Phygitalization. Public Health. Electronic books. IGI Global, publisher. Print version: 9798369339244 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Djakeli, Kakhaber, 1967- Phygital approaches to social marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Preface -- Chapter 1. Social Marketing: Past, Current Period, and the Future -- Chapter 2. Phygical Social Marketing: A New Era of Marketing -- Chapter 3. Social Marketing and Public Health in the Phygital Era -- Chapter 4. The Integration of Artificial Intelligence for Advanced Social Marketing Strategies -- Chapter 5. Promoting Healthy Eating Behavior Through Social Marketing -- Chapter 6. Social Marketing Communication: The Role of Language and Culture -- Chapter 7. Enhancing Engagement With Museums Through Phygital Marketing Strategies -- Chapter 8. From Screens to Streets: Investigating the Offline Consequences of Online Influencer Collaborations in Social Marketing -- Chapter 9. Why Social Media Is a Crucial Tool for any Company's CSR and How It Can Be Used for Social Marketing -- Chapter 10. Problems of Implementing the Policy of Phygitalization of Higher Education in Georgia -- Chapter 11. Innovative CRM Strategies for the Modern Social Marketing Landscape -- Chapter 12. Phygitalization of Palliative Care and Its Social Marketing -- Chapter 13. The Medical Tourism Development in Georgia and Its Role for Society -- Compilation of References -- About the Contributors -- Index. Artificial intelligence. Marketing. Social marketing. |
| title | Phygital approaches to social marketing |
| title_auth | Phygital approaches to social marketing |
| title_exact_search | Phygital approaches to social marketing |
| title_full | Phygital approaches to social marketing Kakhaber Djakeli. |
| title_fullStr | Phygital approaches to social marketing Kakhaber Djakeli. |
| title_full_unstemmed | Phygital approaches to social marketing Kakhaber Djakeli. |
| title_short | Phygital approaches to social marketing |
| title_sort | phygital approaches to social marketing |
| topic | Artificial intelligence. Marketing. Social marketing. |
| topic_facet | Artificial intelligence. Marketing. Social marketing. Electronic books. |
| work_keys_str_mv | AT djakelikakhaber phygitalapproachestosocialmarketing AT igiglobal phygitalapproachestosocialmarketing |