Globalized consumer insights in the digital era:
"As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need fo...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices.Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes."-- |
| Physical Description: | 18 PDFs (296 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369338124 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The interaction between consumer evaluations on brand extension strategies in luxury product categories with brand loyalty -- Chapter 2. Globalization and luxury brands: how consumer behavior differs in emerging vs. established markets -- Chapter 3. Trolling brands and consumers in the era of social media: the trolling phenomenon in business contexts -- Chapter 4. Social media's influence on consumer decision-making: a roadmap for success -- Chapter 5. Parcel lockers as an environmentally-friendly delivery method in e-commerce: the case of Turkey -- Chapter 6. Negative consumer engagement via food delivery applications: a real concern for generation Z? -- Chapter 7. The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: challenges and opportunities -- Chapter 8. Web personalization: consumer perspective -- Chapter 9. Factors influencing purchase intention of online shopping customers: a review of the existing literature -- Chapter 10. Exploring the nexus: an in-depth analysis of brand activism's influence on consumer behaviour. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices.Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 03/08/2024). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers. | |
| 650 | 0 | |a Consumption (Economics) | |
| 650 | 0 | |a Information technology |x Economic aspects. | |
| 653 | |a Artificial Intelligence Ethics. | ||
| 653 | |a Bibliometric Analysis. | ||
| 653 | |a Branding. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Consumer Culture. | ||
| 653 | |a Consumer Loyalty. | ||
| 653 | |a Digital Corporate Responsibility. | ||
| 653 | |a Digital Retail. | ||
| 653 | |a Entrepreneurial Orientation. | ||
| 653 | |a Individual Freedoms. | ||
| 653 | |a Literature Review. | ||
| 653 | |a Multichannel Marketing. | ||
| 653 | |a Omnichannel Marketing. | ||
| 653 | |a Robots in Marketing. | ||
| 653 | |a Social Media in Marketing. | ||
| 653 | |a Social Media. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Sahin, Fatih |d 1980- |e editor. | |
| 700 | 1 | |a Soylemez, Cevat |d 1987- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Chapter 1. The interaction between consumer evaluations on brand extension strategies in luxury product categories with brand loyalty -- Chapter 2. Globalization and luxury brands: how consumer behavior differs in emerging vs. established markets -- Chapter 3. Trolling brands and consumers in the era of social media: the trolling phenomenon in business contexts -- Chapter 4. Social media's influence on consumer decision-making: a roadmap for success -- Chapter 5. Parcel lockers as an environmentally-friendly delivery method in e-commerce: the case of Turkey -- Chapter 6. Negative consumer engagement via food delivery applications: a real concern for generation Z? -- Chapter 7. The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: challenges and opportunities -- Chapter 8. Web personalization: consumer perspective -- Chapter 9. Factors influencing purchase intention of online shopping customers: a review of the existing literature -- Chapter 10. Exploring the nexus: an in-depth analysis of brand activism's influence on consumer behaviour. |
| ctrlnum | (CaBNVSL)slc00005670 (OCoLC)1425976363 |
| dewey-full | 339.4/7 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00337323 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369338124 |
| language | English |
| oclc_num | 1425976363 |
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| physical | 18 PDFs (296 Seiten) Also available in print. |
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| spelling | Globalized consumer insights in the digital era Fatih Sahin, Cevat Soylemez, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 18 PDFs (296 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The interaction between consumer evaluations on brand extension strategies in luxury product categories with brand loyalty -- Chapter 2. Globalization and luxury brands: how consumer behavior differs in emerging vs. established markets -- Chapter 3. Trolling brands and consumers in the era of social media: the trolling phenomenon in business contexts -- Chapter 4. Social media's influence on consumer decision-making: a roadmap for success -- Chapter 5. Parcel lockers as an environmentally-friendly delivery method in e-commerce: the case of Turkey -- Chapter 6. Negative consumer engagement via food delivery applications: a real concern for generation Z? -- Chapter 7. The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: challenges and opportunities -- Chapter 8. Web personalization: consumer perspective -- Chapter 9. Factors influencing purchase intention of online shopping customers: a review of the existing literature -- Chapter 10. Exploring the nexus: an in-depth analysis of brand activism's influence on consumer behaviour. Restricted to subscribers or individual electronic text purchasers. "As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices.Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 03/08/2024). Consumer behavior. Consumers. Consumption (Economics) Information technology Economic aspects. Artificial Intelligence Ethics. Bibliometric Analysis. Branding. Consumer Behavior. Consumer Culture. Consumer Loyalty. Digital Corporate Responsibility. Digital Retail. Entrepreneurial Orientation. Individual Freedoms. Literature Review. Multichannel Marketing. Omnichannel Marketing. Robots in Marketing. Social Media in Marketing. Social Media. Electronic books. Sahin, Fatih 1980- editor. Soylemez, Cevat 1987- editor. IGI Global, publisher. Print version: 9798369338117 |
| spellingShingle | Globalized consumer insights in the digital era Chapter 1. The interaction between consumer evaluations on brand extension strategies in luxury product categories with brand loyalty -- Chapter 2. Globalization and luxury brands: how consumer behavior differs in emerging vs. established markets -- Chapter 3. Trolling brands and consumers in the era of social media: the trolling phenomenon in business contexts -- Chapter 4. Social media's influence on consumer decision-making: a roadmap for success -- Chapter 5. Parcel lockers as an environmentally-friendly delivery method in e-commerce: the case of Turkey -- Chapter 6. Negative consumer engagement via food delivery applications: a real concern for generation Z? -- Chapter 7. The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: challenges and opportunities -- Chapter 8. Web personalization: consumer perspective -- Chapter 9. Factors influencing purchase intention of online shopping customers: a review of the existing literature -- Chapter 10. Exploring the nexus: an in-depth analysis of brand activism's influence on consumer behaviour. Consumer behavior. Consumers. Consumption (Economics) Information technology Economic aspects. |
| title | Globalized consumer insights in the digital era |
| title_auth | Globalized consumer insights in the digital era |
| title_exact_search | Globalized consumer insights in the digital era |
| title_full | Globalized consumer insights in the digital era Fatih Sahin, Cevat Soylemez, editors. |
| title_fullStr | Globalized consumer insights in the digital era Fatih Sahin, Cevat Soylemez, editors. |
| title_full_unstemmed | Globalized consumer insights in the digital era Fatih Sahin, Cevat Soylemez, editors. |
| title_short | Globalized consumer insights in the digital era |
| title_sort | globalized consumer insights in the digital era |
| topic | Consumer behavior. Consumers. Consumption (Economics) Information technology Economic aspects. |
| topic_facet | Consumer behavior. Consumers. Consumption (Economics) Information technology Economic aspects. Electronic books. |
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