Globalized consumer insights in the digital era:
"As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need fo...
Gespeichert in:
Weitere Verfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2024.
|
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | "As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices.Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes."-- |
Beschreibung: | 18 PDFs (296 pages) Also available in print. |
Format: | Mode of access: World Wide Web. |
Bibliographie: | Includes bibliographical references and index. |
ISBN: | 9798369338124 |
Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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082 | 7 | |a 339.4/7 |2 23 | |
245 | 0 | 0 | |a Globalized consumer insights in the digital era |c Fatih Sahin, Cevat Soylemez, editors. |
264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2024. | |
300 | |a 18 PDFs (296 pages) | ||
336 | |a text |2 rdacontent | ||
337 | |a electronic |2 isbdmedia | ||
338 | |a online resource |2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Chapter 1. The interaction between consumer evaluations on brand extension strategies in luxury product categories with brand loyalty -- Chapter 2. Globalization and luxury brands: how consumer behavior differs in emerging vs. established markets -- Chapter 3. Trolling brands and consumers in the era of social media: the trolling phenomenon in business contexts -- Chapter 4. Social media's influence on consumer decision-making: a roadmap for success -- Chapter 5. Parcel lockers as an environmentally-friendly delivery method in e-commerce: the case of Turkey -- Chapter 6. Negative consumer engagement via food delivery applications: a real concern for generation Z? -- Chapter 7. The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: challenges and opportunities -- Chapter 8. Web personalization: consumer perspective -- Chapter 9. Factors influencing purchase intention of online shopping customers: a review of the existing literature -- Chapter 10. Exploring the nexus: an in-depth analysis of brand activism's influence on consumer behaviour. | |
506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
520 | 3 | |a "As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices.Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes."-- |c Provided by publisher. | |
530 | |a Also available in print. | ||
538 | |a Mode of access: World Wide Web. | ||
588 | |a Description based on title screen (IGI Global, viewed 03/08/2024). | ||
650 | 0 | |a Consumer behavior. | |
650 | 0 | |a Consumers. | |
650 | 0 | |a Consumption (Economics) | |
650 | 0 | |a Information technology |x Economic aspects. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Sahin, Fatih, |e editor. | |
700 | 1 | |a Soylemez, Cevat, |e editor. | |
710 | 2 | |a IGI Global, |e publisher. | |
776 | 0 | 8 | |i Print version: |z 9798369338117 |
856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3811-7 |3 Volltext |
912 | |a ZDB-98-IGB | ||
049 | |a DE-863 |
Datensatz im Suchindex
DE-BY-FWS_katkey | ZDB-98-IGB-00337323 |
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adam_text | |
any_adam_object | |
author2 | Sahin, Fatih Soylemez, Cevat |
author2_role | edt edt |
author2_variant | f s fs c s cs |
author_facet | Sahin, Fatih Soylemez, Cevat |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HC79 |
callnumber-raw | HC79.C6 G58185 2024e |
callnumber-search | HC79.C6 G58185 2024e |
callnumber-sort | HC 279 C6 G58185 42024E |
callnumber-subject | HC - Economic History and Conditions |
collection | ZDB-98-IGB |
contents | Chapter 1. The interaction between consumer evaluations on brand extension strategies in luxury product categories with brand loyalty -- Chapter 2. Globalization and luxury brands: how consumer behavior differs in emerging vs. established markets -- Chapter 3. Trolling brands and consumers in the era of social media: the trolling phenomenon in business contexts -- Chapter 4. Social media's influence on consumer decision-making: a roadmap for success -- Chapter 5. Parcel lockers as an environmentally-friendly delivery method in e-commerce: the case of Turkey -- Chapter 6. Negative consumer engagement via food delivery applications: a real concern for generation Z? -- Chapter 7. The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: challenges and opportunities -- Chapter 8. Web personalization: consumer perspective -- Chapter 9. Factors influencing purchase intention of online shopping customers: a review of the existing literature -- Chapter 10. Exploring the nexus: an in-depth analysis of brand activism's influence on consumer behaviour. |
ctrlnum | (CaBNVSL)slc00005670 (OCoLC)1425976363 |
dewey-full | 339.4/7 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 339 - Macroeconomics and related topics |
dewey-raw | 339.4/7 |
dewey-search | 339.4/7 |
dewey-sort | 3339.4 17 |
dewey-tens | 330 - Economics |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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genre | Electronic books. |
genre_facet | Electronic books. |
id | ZDB-98-IGB-00337323 |
illustrated | Not Illustrated |
indexdate | 2024-07-16T15:52:00Z |
institution | BVB |
isbn | 9798369338124 |
language | English |
oclc_num | 1425976363 |
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spelling | Globalized consumer insights in the digital era Fatih Sahin, Cevat Soylemez, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024. 18 PDFs (296 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The interaction between consumer evaluations on brand extension strategies in luxury product categories with brand loyalty -- Chapter 2. Globalization and luxury brands: how consumer behavior differs in emerging vs. established markets -- Chapter 3. Trolling brands and consumers in the era of social media: the trolling phenomenon in business contexts -- Chapter 4. Social media's influence on consumer decision-making: a roadmap for success -- Chapter 5. Parcel lockers as an environmentally-friendly delivery method in e-commerce: the case of Turkey -- Chapter 6. Negative consumer engagement via food delivery applications: a real concern for generation Z? -- Chapter 7. The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: challenges and opportunities -- Chapter 8. Web personalization: consumer perspective -- Chapter 9. Factors influencing purchase intention of online shopping customers: a review of the existing literature -- Chapter 10. Exploring the nexus: an in-depth analysis of brand activism's influence on consumer behaviour. Restricted to subscribers or individual electronic text purchasers. "As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices.Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 03/08/2024). Consumer behavior. Consumers. Consumption (Economics) Information technology Economic aspects. Electronic books. Sahin, Fatih, editor. Soylemez, Cevat, editor. IGI Global, publisher. Print version: 9798369338117 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3811-7 Volltext |
spellingShingle | Globalized consumer insights in the digital era Chapter 1. The interaction between consumer evaluations on brand extension strategies in luxury product categories with brand loyalty -- Chapter 2. Globalization and luxury brands: how consumer behavior differs in emerging vs. established markets -- Chapter 3. Trolling brands and consumers in the era of social media: the trolling phenomenon in business contexts -- Chapter 4. Social media's influence on consumer decision-making: a roadmap for success -- Chapter 5. Parcel lockers as an environmentally-friendly delivery method in e-commerce: the case of Turkey -- Chapter 6. Negative consumer engagement via food delivery applications: a real concern for generation Z? -- Chapter 7. The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: challenges and opportunities -- Chapter 8. Web personalization: consumer perspective -- Chapter 9. Factors influencing purchase intention of online shopping customers: a review of the existing literature -- Chapter 10. Exploring the nexus: an in-depth analysis of brand activism's influence on consumer behaviour. Consumer behavior. Consumers. Consumption (Economics) Information technology Economic aspects. |
title | Globalized consumer insights in the digital era |
title_auth | Globalized consumer insights in the digital era |
title_exact_search | Globalized consumer insights in the digital era |
title_full | Globalized consumer insights in the digital era Fatih Sahin, Cevat Soylemez, editors. |
title_fullStr | Globalized consumer insights in the digital era Fatih Sahin, Cevat Soylemez, editors. |
title_full_unstemmed | Globalized consumer insights in the digital era Fatih Sahin, Cevat Soylemez, editors. |
title_short | Globalized consumer insights in the digital era |
title_sort | globalized consumer insights in the digital era |
topic | Consumer behavior. Consumers. Consumption (Economics) Information technology Economic aspects. |
topic_facet | Consumer behavior. Consumers. Consumption (Economics) Information technology Economic aspects. Electronic books. |
url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3811-7 |
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