Advancing smart tourism through analytics:

"The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. However, many businesses need help to effectively harness the power of data analytics and artificial intelligence (AI) to meet these evolving demand...

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Bibliographische Detailangaben
Hauptverfasser: Varghese, Bindi (VerfasserIn), H., Sandhya (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025.
Schriftenreihe:Advances in hospitality, tourism, and the services industry (AHTSI) book series.
Schlagworte:
Online-Zugang:DE-863
Zusammenfassung:"The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. However, many businesses need help to effectively harness the power of data analytics and artificial intelligence (AI) to meet these evolving demands. The need for more understanding and expertise in utilizing AI-driven data analytics poses a significant challenge for professionals in the tourism sector, hindering their ability to drive operational efficiency and enhance decision-making. Advancing Smart Tourism Through Analytics provides a revolutionary solution to this pressing challenge. By offering a comprehensive guide that bridges the gap between data analytics, smart tourism, and AI, this book empowers scholars, practitioners, and researchers to unlock the full potential of AI in the tourism industry. With a focus on theoretical foundations and practical implementations, this book equips readers with the skills and knowledge to effectively integrate AI-driven data analytics into their business strategies."--
Beschreibung:31 PDFs (570 Seiten)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:9798369337165
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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