Technopreneurship in small businesses for sustainability:

"In today's rapidly evolving business landscape, small businesses face numerous challenges in staying competitive and sustainable. Limited resources, intense competition, and changing consumer demands create a complex environment where innovation and adaptability are paramount. Many small...

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Bibliographic Details
Other Authors: Alserhan, Baker Ahmad Abdullah (Editor), Bayram, Kamola (Editor), Rafiki, Ahmad 1981- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024.
Series:Advances in human resources management and organizational development (AHRMOD) book series.
Subjects:
Online Access:DE-862
DE-863
Summary:"In today's rapidly evolving business landscape, small businesses face numerous challenges in staying competitive and sustainable. Limited resources, intense competition, and changing consumer demands create a complex environment where innovation and adaptability are paramount. Many small business owners need help to leverage technology effectively, hindering their ability to streamline operations, reach new markets, and achieve long-term growth. Additionally, businesses need to adopt sustainable practices, both for ethical reasons and to meet the increasing demands of environmentally-conscious consumers. Technopreneurship in Small Businesses for Sustainability offers a comprehensive solution to these challenges by focusing on the intersection of technology, entrepreneurship, and sustainability. This book provides practical insights, strategies, and frameworks that small business owners and managers can use to thrive in today's dynamic environment. It explores how technology can be leveraged to improve business performance, enhance customer engagement, and drive innovation, ultimately leading to greater sustainability and competitiveness."--
Physical Description:19 PDFs (ix, 370 Seiten)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9798369335314
Access:Restricted to subscribers or individual electronic text purchasers.

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