Exploring the impact of OTT media on global societies:
"In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge - understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional ca...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2024.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge - understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies."-- |
| Beschreibung: | 27 PDFs (332 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369335277 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 246 | 3 | |a Exploring the impact of over-the-top media on global societies | |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2024. | |
| 300 | |a 27 PDFs (332 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Shaping the future of OTT media. Chapter 1. The "subaltern" will speak: investigating portrayals in the acclaimed OTT series of India and Pakistan ; Chapter 2. Rise of OTT bengali originals: niche content for the diverse audiences ; Chapter 3. Study on the growth of the OTT platform during lockdown and its future scope ; Chapter 4. The rise of digital celebrities: analyzing the impact and sustainability of stardom on OTT platforms -- Section 2. User experience. Chapter 5. Riding the dragon: the emergence and impact of over-the-top media in China ; Chapter 6. The role of South African streamed soap operas in contemporary cultural: imperialism and implications on the project of nation building in Zimbabwe ; Chapter 7. Uses and gratifications of "the last dance" and the viewing intention for a Chicago Bulls game: a sports documentary series as a promotional tool -- Section 3. Psychological and social implications. Chapter 8. Streaming success: examining the impact of OTT media on content production and consumption of new Malayalam cinema ; Chapter 9. Analyzing the narrative structure of a tent-pole Bollywood film vs. exclusive Indian OTT cinema ; Chapter 10. The impact of OTT media on comedy in India: changing trends and new opportunities ; Chapter 11. A review of OTT platforms in India: challenges and current status -- Section 4. Societal impact and inclusion. Chapter 12. Bridging the digital divide: exploring the role of OTT platforms in advancing digital inclusion in the global south ; Chapter 13. Business transformation projects: the impact of the over-the-top ; Chapter 14. OTT and live sports Indian premier league 2023 and its impact on the future of sports broadcasting in India ; Chapter 15. Digital streaming content: changing social perceptions. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge - understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 03/01/2024). | ||
| 650 | 0 | |a Mass media |x Economic aspects. | |
| 650 | 0 | |a Mass media |x Social aspects. | |
| 655 | 4 | |a Electronic books. | |
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| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Section 1. Shaping the future of OTT media. Chapter 1. The "subaltern" will speak: investigating portrayals in the acclaimed OTT series of India and Pakistan ; Chapter 2. Rise of OTT bengali originals: niche content for the diverse audiences ; Chapter 3. Study on the growth of the OTT platform during lockdown and its future scope ; Chapter 4. The rise of digital celebrities: analyzing the impact and sustainability of stardom on OTT platforms -- Section 2. User experience. Chapter 5. Riding the dragon: the emergence and impact of over-the-top media in China ; Chapter 6. The role of South African streamed soap operas in contemporary cultural: imperialism and implications on the project of nation building in Zimbabwe ; Chapter 7. Uses and gratifications of "the last dance" and the viewing intention for a Chicago Bulls game: a sports documentary series as a promotional tool -- Section 3. Psychological and social implications. Chapter 8. Streaming success: examining the impact of OTT media on content production and consumption of new Malayalam cinema ; Chapter 9. Analyzing the narrative structure of a tent-pole Bollywood film vs. exclusive Indian OTT cinema ; Chapter 10. The impact of OTT media on comedy in India: changing trends and new opportunities ; Chapter 11. A review of OTT platforms in India: challenges and current status -- Section 4. Societal impact and inclusion. Chapter 12. Bridging the digital divide: exploring the role of OTT platforms in advancing digital inclusion in the global south ; Chapter 13. Business transformation projects: the impact of the over-the-top ; Chapter 14. OTT and live sports Indian premier league 2023 and its impact on the future of sports broadcasting in India ; Chapter 15. Digital streaming content: changing social perceptions. |
| ctrlnum | (CaBNVSL)slc00005633 (OCoLC)1424880019 |
| dewey-full | 302.23 |
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| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00335938 |
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| isbn | 9798369335277 |
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| spelling | Exploring the impact of OTT media on global societies Nithin Kalorth, editor. Exploring the impact of over-the-top media on global societies Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024. 27 PDFs (332 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Shaping the future of OTT media. Chapter 1. The "subaltern" will speak: investigating portrayals in the acclaimed OTT series of India and Pakistan ; Chapter 2. Rise of OTT bengali originals: niche content for the diverse audiences ; Chapter 3. Study on the growth of the OTT platform during lockdown and its future scope ; Chapter 4. The rise of digital celebrities: analyzing the impact and sustainability of stardom on OTT platforms -- Section 2. User experience. Chapter 5. Riding the dragon: the emergence and impact of over-the-top media in China ; Chapter 6. The role of South African streamed soap operas in contemporary cultural: imperialism and implications on the project of nation building in Zimbabwe ; Chapter 7. Uses and gratifications of "the last dance" and the viewing intention for a Chicago Bulls game: a sports documentary series as a promotional tool -- Section 3. Psychological and social implications. Chapter 8. Streaming success: examining the impact of OTT media on content production and consumption of new Malayalam cinema ; Chapter 9. Analyzing the narrative structure of a tent-pole Bollywood film vs. exclusive Indian OTT cinema ; Chapter 10. The impact of OTT media on comedy in India: changing trends and new opportunities ; Chapter 11. A review of OTT platforms in India: challenges and current status -- Section 4. Societal impact and inclusion. Chapter 12. Bridging the digital divide: exploring the role of OTT platforms in advancing digital inclusion in the global south ; Chapter 13. Business transformation projects: the impact of the over-the-top ; Chapter 14. OTT and live sports Indian premier league 2023 and its impact on the future of sports broadcasting in India ; Chapter 15. Digital streaming content: changing social perceptions. Restricted to subscribers or individual electronic text purchasers. "In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge - understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 03/01/2024). Mass media Economic aspects. Mass media Social aspects. Electronic books. Kalorth, Nithin, editor. IGI Global, publisher. Print version: 9798369335260 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3526-0 Volltext |
| spellingShingle | Exploring the impact of OTT media on global societies Section 1. Shaping the future of OTT media. Chapter 1. The "subaltern" will speak: investigating portrayals in the acclaimed OTT series of India and Pakistan ; Chapter 2. Rise of OTT bengali originals: niche content for the diverse audiences ; Chapter 3. Study on the growth of the OTT platform during lockdown and its future scope ; Chapter 4. The rise of digital celebrities: analyzing the impact and sustainability of stardom on OTT platforms -- Section 2. User experience. Chapter 5. Riding the dragon: the emergence and impact of over-the-top media in China ; Chapter 6. The role of South African streamed soap operas in contemporary cultural: imperialism and implications on the project of nation building in Zimbabwe ; Chapter 7. Uses and gratifications of "the last dance" and the viewing intention for a Chicago Bulls game: a sports documentary series as a promotional tool -- Section 3. Psychological and social implications. Chapter 8. Streaming success: examining the impact of OTT media on content production and consumption of new Malayalam cinema ; Chapter 9. Analyzing the narrative structure of a tent-pole Bollywood film vs. exclusive Indian OTT cinema ; Chapter 10. The impact of OTT media on comedy in India: changing trends and new opportunities ; Chapter 11. A review of OTT platforms in India: challenges and current status -- Section 4. Societal impact and inclusion. Chapter 12. Bridging the digital divide: exploring the role of OTT platforms in advancing digital inclusion in the global south ; Chapter 13. Business transformation projects: the impact of the over-the-top ; Chapter 14. OTT and live sports Indian premier league 2023 and its impact on the future of sports broadcasting in India ; Chapter 15. Digital streaming content: changing social perceptions. Mass media Economic aspects. Mass media Social aspects. |
| title | Exploring the impact of OTT media on global societies |
| title_alt | Exploring the impact of over-the-top media on global societies |
| title_auth | Exploring the impact of OTT media on global societies |
| title_exact_search | Exploring the impact of OTT media on global societies |
| title_full | Exploring the impact of OTT media on global societies Nithin Kalorth, editor. |
| title_fullStr | Exploring the impact of OTT media on global societies Nithin Kalorth, editor. |
| title_full_unstemmed | Exploring the impact of OTT media on global societies Nithin Kalorth, editor. |
| title_short | Exploring the impact of OTT media on global societies |
| title_sort | exploring the impact of ott media on global societies |
| topic | Mass media Economic aspects. Mass media Social aspects. |
| topic_facet | Mass media Economic aspects. Mass media Social aspects. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3526-0 |
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