APA (7th ed.) Citation

Cruz, R. N., Moniz, L. B., & Rosário, A. T. (2024). Data-driven marketing for strategic success. IGI Global.

Chicago Style (17th ed.) Citation

Cruz, Rui Nunes, Luis Bettencourt Moniz, and Albérico Travassos Rosário. Data-driven Marketing for Strategic Success. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, 2024.

MLA (9th ed.) Citation

Cruz, Rui Nunes, et al. Data-driven Marketing for Strategic Success. IGI Global, 2024.