Data-driven marketing for strategic success:
"In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science a...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty.This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape."-- |
| Beschreibung: | 19 PDFs (459 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369334560 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 245 | 0 | 0 | |a Data-driven marketing for strategic success |c Albérico Travassos Rosário, Rui Nunes Cruz, Luis Bettencourt Moniz, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 19 PDFs (459 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Introduction to data-driven marketing -- Chapter 2. Predictive analytics for customer behavior -- Chapter 3. Exploring the intersection between data-driven marketing and economics: a bibliometric review as a methodological solution -- Chapter 4. An understanding through marketing information and intelligence: customer insight with information and intelligence -- Chapter 5. Data-directed marketing's function in building durable relationships with customers -- Chapter 6. Innovative approaches integrating AR and VR into marketing campaigns -- Chapter 7. Navigating the data science frontier: unveiling the life cycle, algorithms, challenges, and future prospects -- Chapter 8. Role of data-driven marketing in developing lasting customer relationships -- Chapter 9. The impact of personal information in e-commerce: balancing privacy, security, and ethics -- Chapter 10. The influence of personalization on consumer satisfaction: trends and challenges -- Chapter 11. Interdisciplinary perspectives in data-driven marketing -- Chapter 12. Emerging trends in data-driven marketing. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty.This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/12/2024). | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 653 | |a Augmented Reality in Marketing. | ||
| 653 | |a Cross-Channel Marketing Optimization. | ||
| 653 | |a Customer Segmentation and Targeting. | ||
| 653 | |a Data-Driven Marketing. | ||
| 653 | |a Dynamic Pricing Optimization. | ||
| 653 | |a Ethical Considerations in Data-Driven Marketing. | ||
| 653 | |a Fraud Detection and Prevention. | ||
| 653 | |a Future Trends in Data-Driven Marketing. | ||
| 653 | |a Interdisciplinary Perspectives. | ||
| 653 | |a Marketing Attribution Modeling. | ||
| 653 | |a Personalization and Recommendation Systems. | ||
| 653 | |a Predictive Analytics for Customer Behavior. | ||
| 653 | |a Sentiment Analysis in Social Media. | ||
| 653 | |a Virtual Reality in Marketing. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Cruz, Rui Nunes |e editor. | |
| 700 | 1 | |a Moniz, Luis Bettencourt |e editor. | |
| 700 | 1 | |a Rosário, Albérico Travassos |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369334553 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00335915 |
|---|---|
| _version_ | 1826942603237523456 |
| adam_text | |
| any_adam_object | |
| author2 | Cruz, Rui Nunes Moniz, Luis Bettencourt Rosário, Albérico Travassos |
| author2_role | edt edt edt |
| author2_variant | r n c rn rnc l b m lb lbm a t r at atr |
| author_facet | Cruz, Rui Nunes Moniz, Luis Bettencourt Rosário, Albérico Travassos |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.125 .D38 2024e |
| callnumber-search | HF5415.125 .D38 2024e |
| callnumber-sort | HF 45415.125 D38 42024E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Introduction to data-driven marketing -- Chapter 2. Predictive analytics for customer behavior -- Chapter 3. Exploring the intersection between data-driven marketing and economics: a bibliometric review as a methodological solution -- Chapter 4. An understanding through marketing information and intelligence: customer insight with information and intelligence -- Chapter 5. Data-directed marketing's function in building durable relationships with customers -- Chapter 6. Innovative approaches integrating AR and VR into marketing campaigns -- Chapter 7. Navigating the data science frontier: unveiling the life cycle, algorithms, challenges, and future prospects -- Chapter 8. Role of data-driven marketing in developing lasting customer relationships -- Chapter 9. The impact of personal information in e-commerce: balancing privacy, security, and ethics -- Chapter 10. The influence of personalization on consumer satisfaction: trends and challenges -- Chapter 11. Interdisciplinary perspectives in data-driven marketing -- Chapter 12. Emerging trends in data-driven marketing. |
| ctrlnum | (CaBNVSL)slc00006590 (OCoLC)1452678563 |
| dewey-full | 658.800285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800285 |
| dewey-search | 658.800285 |
| dewey-sort | 3658.800285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00335915 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369334560 |
| language | English |
| oclc_num | 1452678563 |
| open_access_boolean | |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 19 PDFs (459 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
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| publisher | IGI Global |
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| spelling | Data-driven marketing for strategic success Albérico Travassos Rosário, Rui Nunes Cruz, Luis Bettencourt Moniz, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 19 PDFs (459 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Introduction to data-driven marketing -- Chapter 2. Predictive analytics for customer behavior -- Chapter 3. Exploring the intersection between data-driven marketing and economics: a bibliometric review as a methodological solution -- Chapter 4. An understanding through marketing information and intelligence: customer insight with information and intelligence -- Chapter 5. Data-directed marketing's function in building durable relationships with customers -- Chapter 6. Innovative approaches integrating AR and VR into marketing campaigns -- Chapter 7. Navigating the data science frontier: unveiling the life cycle, algorithms, challenges, and future prospects -- Chapter 8. Role of data-driven marketing in developing lasting customer relationships -- Chapter 9. The impact of personal information in e-commerce: balancing privacy, security, and ethics -- Chapter 10. The influence of personalization on consumer satisfaction: trends and challenges -- Chapter 11. Interdisciplinary perspectives in data-driven marketing -- Chapter 12. Emerging trends in data-driven marketing. Restricted to subscribers or individual electronic text purchasers. "In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty.This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/12/2024). Marketing. Marketing Data processing. Augmented Reality in Marketing. Cross-Channel Marketing Optimization. Customer Segmentation and Targeting. Data-Driven Marketing. Dynamic Pricing Optimization. Ethical Considerations in Data-Driven Marketing. Fraud Detection and Prevention. Future Trends in Data-Driven Marketing. Interdisciplinary Perspectives. Marketing Attribution Modeling. Personalization and Recommendation Systems. Predictive Analytics for Customer Behavior. Sentiment Analysis in Social Media. Virtual Reality in Marketing. Electronic books. Cruz, Rui Nunes editor. Moniz, Luis Bettencourt editor. Rosário, Albérico Travassos editor. IGI Global, publisher. Print version: 9798369334553 |
| spellingShingle | Data-driven marketing for strategic success Chapter 1. Introduction to data-driven marketing -- Chapter 2. Predictive analytics for customer behavior -- Chapter 3. Exploring the intersection between data-driven marketing and economics: a bibliometric review as a methodological solution -- Chapter 4. An understanding through marketing information and intelligence: customer insight with information and intelligence -- Chapter 5. Data-directed marketing's function in building durable relationships with customers -- Chapter 6. Innovative approaches integrating AR and VR into marketing campaigns -- Chapter 7. Navigating the data science frontier: unveiling the life cycle, algorithms, challenges, and future prospects -- Chapter 8. Role of data-driven marketing in developing lasting customer relationships -- Chapter 9. The impact of personal information in e-commerce: balancing privacy, security, and ethics -- Chapter 10. The influence of personalization on consumer satisfaction: trends and challenges -- Chapter 11. Interdisciplinary perspectives in data-driven marketing -- Chapter 12. Emerging trends in data-driven marketing. Marketing. Marketing Data processing. |
| title | Data-driven marketing for strategic success |
| title_auth | Data-driven marketing for strategic success |
| title_exact_search | Data-driven marketing for strategic success |
| title_full | Data-driven marketing for strategic success Albérico Travassos Rosário, Rui Nunes Cruz, Luis Bettencourt Moniz, editors. |
| title_fullStr | Data-driven marketing for strategic success Albérico Travassos Rosário, Rui Nunes Cruz, Luis Bettencourt Moniz, editors. |
| title_full_unstemmed | Data-driven marketing for strategic success Albérico Travassos Rosário, Rui Nunes Cruz, Luis Bettencourt Moniz, editors. |
| title_short | Data-driven marketing for strategic success |
| title_sort | data driven marketing for strategic success |
| topic | Marketing. Marketing Data processing. |
| topic_facet | Marketing. Marketing Data processing. Electronic books. |
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