Compelling storytelling narratives for sustainable branding:
"Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need hel...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention.Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically."-- |
| Physical Description: | 25 PDFs (443 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369333273 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Compelling storytelling narratives for sustainable branding |c Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 25 PDFs (443 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Compelling storytelling narratives -- Chapter 2. Conscious companies: challenging market competition through sustainability and green business -- Chapter 3. The power of sustainable branding: building a better future -- Chapter 4. The role of social media in sustainable branding: a systemic literature review -- Chapter 5. Engaging audiences: leveraging social media for sustainable brand narratives -- Chapter 6. Conscious entrepreneurship: an authentic narrative for entrepreneurial ventures -- Chapter 7. Brewing narratives: a case study of "Almoço de Domingo" and its connection to delta cafés branding -- Chapter 8. Crafting sustainable brand narratives through immersive technologies: the role of virtual reality (VR) and augmented reality (AR) -- Chapter 9. Video storytelling for sustainability: a documentary on the circular economy system in the Prato textile district -- Chapter 10. Storytelling, sustainability branding, and corporate reputation -- Chapter 11. Crafting authentic narratives for sustainable branding -- Chapter 12. Taylor Swift's branding strategy: the economics of authenticity -- Chapter 13. Beyond greenwashing: unveiling the triumphs of authentic sustainable branding -- Chapter 14. The evolution of greenwashing and detection mechanisms -- Chapter 15. Leveraging empathy as a key asset for competitive advantage in sustainability-driven brands -- Chapter 16. Building strong university brand equity through public relations -- Chapter 17. Future trends and challenges: anticipation of future trends and challenges in purposeful branding -- Chapter 18. Sustainable competitive edge in rehabilitation hospitality: insights from Ukraine. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention.Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/22/2024). | ||
| 650 | 0 | |a Branding (Marketing) |x Environmental aspects. | |
| 653 | |a Brand Legacy. | ||
| 653 | |a Consumer Expectations. | ||
| 653 | |a Crafting Authentic Narratives. | ||
| 653 | |a Crisis Communication. | ||
| 653 | |a Cross-Cultural Perspectives. | ||
| 653 | |a Ephemeral Storytelling. | ||
| 653 | |a Ethical Considerations. | ||
| 653 | |a Greenwashing. | ||
| 653 | |a Influencers. | ||
| 653 | |a Measuring Impact. | ||
| 653 | |a Narrative Framing. | ||
| 653 | |a Psychology of Storytelling. | ||
| 653 | |a Social Media. | ||
| 653 | |a Sustainable Storytelling. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Borges, Ana Pinto |d 1980- |e editor. | |
| 700 | 1 | |a Rodrigues, Paula |e editor. | |
| 700 | 1 | |a Tavares, Victor |e editor. | |
| 700 | 1 | |a Vieira, Elvira |d 1977- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369333266 |
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| 912 | |a ZDB-98-IGB | ||
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| contents | Chapter 1. Compelling storytelling narratives -- Chapter 2. Conscious companies: challenging market competition through sustainability and green business -- Chapter 3. The power of sustainable branding: building a better future -- Chapter 4. The role of social media in sustainable branding: a systemic literature review -- Chapter 5. Engaging audiences: leveraging social media for sustainable brand narratives -- Chapter 6. Conscious entrepreneurship: an authentic narrative for entrepreneurial ventures -- Chapter 7. Brewing narratives: a case study of "Almoço de Domingo" and its connection to delta cafés branding -- Chapter 8. Crafting sustainable brand narratives through immersive technologies: the role of virtual reality (VR) and augmented reality (AR) -- Chapter 9. Video storytelling for sustainability: a documentary on the circular economy system in the Prato textile district -- Chapter 10. Storytelling, sustainability branding, and corporate reputation -- Chapter 11. Crafting authentic narratives for sustainable branding -- Chapter 12. Taylor Swift's branding strategy: the economics of authenticity -- Chapter 13. Beyond greenwashing: unveiling the triumphs of authentic sustainable branding -- Chapter 14. The evolution of greenwashing and detection mechanisms -- Chapter 15. Leveraging empathy as a key asset for competitive advantage in sustainability-driven brands -- Chapter 16. Building strong university brand equity through public relations -- Chapter 17. Future trends and challenges: anticipation of future trends and challenges in purposeful branding -- Chapter 18. Sustainable competitive edge in rehabilitation hospitality: insights from Ukraine. |
| ctrlnum | (CaBNVSL)slc00006205 (OCoLC)1429845729 |
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| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00335470 |
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| indexdate | 2025-03-18T14:30:38Z |
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| isbn | 9798369333273 |
| language | English |
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| physical | 25 PDFs (443 Seiten) Also available in print. |
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| spelling | Compelling storytelling narratives for sustainable branding Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 25 PDFs (443 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Compelling storytelling narratives -- Chapter 2. Conscious companies: challenging market competition through sustainability and green business -- Chapter 3. The power of sustainable branding: building a better future -- Chapter 4. The role of social media in sustainable branding: a systemic literature review -- Chapter 5. Engaging audiences: leveraging social media for sustainable brand narratives -- Chapter 6. Conscious entrepreneurship: an authentic narrative for entrepreneurial ventures -- Chapter 7. Brewing narratives: a case study of "Almoço de Domingo" and its connection to delta cafés branding -- Chapter 8. Crafting sustainable brand narratives through immersive technologies: the role of virtual reality (VR) and augmented reality (AR) -- Chapter 9. Video storytelling for sustainability: a documentary on the circular economy system in the Prato textile district -- Chapter 10. Storytelling, sustainability branding, and corporate reputation -- Chapter 11. Crafting authentic narratives for sustainable branding -- Chapter 12. Taylor Swift's branding strategy: the economics of authenticity -- Chapter 13. Beyond greenwashing: unveiling the triumphs of authentic sustainable branding -- Chapter 14. The evolution of greenwashing and detection mechanisms -- Chapter 15. Leveraging empathy as a key asset for competitive advantage in sustainability-driven brands -- Chapter 16. Building strong university brand equity through public relations -- Chapter 17. Future trends and challenges: anticipation of future trends and challenges in purposeful branding -- Chapter 18. Sustainable competitive edge in rehabilitation hospitality: insights from Ukraine. Restricted to subscribers or individual electronic text purchasers. "Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention.Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/22/2024). Branding (Marketing) Environmental aspects. Brand Legacy. Consumer Expectations. Crafting Authentic Narratives. Crisis Communication. Cross-Cultural Perspectives. Ephemeral Storytelling. Ethical Considerations. Greenwashing. Influencers. Measuring Impact. Narrative Framing. Psychology of Storytelling. Social Media. Sustainable Storytelling. Electronic books. Borges, Ana Pinto 1980- editor. Rodrigues, Paula editor. Tavares, Victor editor. Vieira, Elvira 1977- editor. IGI Global, publisher. Print version: 9798369333266 |
| spellingShingle | Compelling storytelling narratives for sustainable branding Chapter 1. Compelling storytelling narratives -- Chapter 2. Conscious companies: challenging market competition through sustainability and green business -- Chapter 3. The power of sustainable branding: building a better future -- Chapter 4. The role of social media in sustainable branding: a systemic literature review -- Chapter 5. Engaging audiences: leveraging social media for sustainable brand narratives -- Chapter 6. Conscious entrepreneurship: an authentic narrative for entrepreneurial ventures -- Chapter 7. Brewing narratives: a case study of "Almoço de Domingo" and its connection to delta cafés branding -- Chapter 8. Crafting sustainable brand narratives through immersive technologies: the role of virtual reality (VR) and augmented reality (AR) -- Chapter 9. Video storytelling for sustainability: a documentary on the circular economy system in the Prato textile district -- Chapter 10. Storytelling, sustainability branding, and corporate reputation -- Chapter 11. Crafting authentic narratives for sustainable branding -- Chapter 12. Taylor Swift's branding strategy: the economics of authenticity -- Chapter 13. Beyond greenwashing: unveiling the triumphs of authentic sustainable branding -- Chapter 14. The evolution of greenwashing and detection mechanisms -- Chapter 15. Leveraging empathy as a key asset for competitive advantage in sustainability-driven brands -- Chapter 16. Building strong university brand equity through public relations -- Chapter 17. Future trends and challenges: anticipation of future trends and challenges in purposeful branding -- Chapter 18. Sustainable competitive edge in rehabilitation hospitality: insights from Ukraine. Branding (Marketing) Environmental aspects. |
| title | Compelling storytelling narratives for sustainable branding |
| title_auth | Compelling storytelling narratives for sustainable branding |
| title_exact_search | Compelling storytelling narratives for sustainable branding |
| title_full | Compelling storytelling narratives for sustainable branding Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares, editors. |
| title_fullStr | Compelling storytelling narratives for sustainable branding Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares, editors. |
| title_full_unstemmed | Compelling storytelling narratives for sustainable branding Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares, editors. |
| title_short | Compelling storytelling narratives for sustainable branding |
| title_sort | compelling storytelling narratives for sustainable branding |
| topic | Branding (Marketing) Environmental aspects. |
| topic_facet | Branding (Marketing) Environmental aspects. Electronic books. |
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