AI and data engineering solutions for effective marketing:
"In the world of contemporary marketing, a challenge exists - the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "In the world of contemporary marketing, a challenge exists - the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution.Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing."-- |
| Physical Description: | 31 PDFs (527 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369331736 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
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| 246 | 3 | |a Artificial intelligence and data engineering solutions for effective marketing | |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 31 PDFs (527 Seiten) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Bibliometric studies and literature reviews on AI and marketing. Chapter 1. Artificial intelligence in costumer acquisition: a bibliometric study ; Chapter 2. Marketing applications of emerging technologies: a systematic literature review ; Chapter 3. The application of AI in neuromarketing: a systematic literature review ; Chapter 4. Artificial intelligence applications in marketing: the state of the art and hotspots over 20 years ; Chapter 5. A systematic review of augmented reality experiential marketing: conceptual framework and research agenda ; Chapter 6. Factors affecting citizen intention to use smart city services in Morocco: a systematic literature review and conceptual framework -- Section 2. Integrating AI and digital into marketing strategies. Chapter 7. Towards agile marketing: transforming strategies for the digital era ; Chapter 8. The potential Benefits of integrating business intelligence and CRM ; Chapter 9. Unleashing the potential of artificial intelligence (AI) in customer engagement ; Chapter 10. Optimizing marketing campaigns with AI-driven insights on mobile user behavior ; Chapter 11. Applying artificial intelligence to enhance e-commerce marketing strategies: a case study of Jumia Mmarket in Morocco -- Section 3. Analysis of the impact of digital technology on consumer behaviour and business performance. Chapter 12. The influence of digital marketing on business performance: a case study of selected Moroccan companies ; Chapter 13. Big data and consumer behavior: a quantitative study among Moroccan internet users ; Chapter 14. Data-driven strategies for enhancing customer retention in Moroccan telecoms ; Chapter 15. Digitalization of auditing practices and customer experience optimization: a delphi analysis of the Moroccan context ; Chapter 16. Client satisfaction in the Moroccan banking sector: the role of digitalization -- Section 4. Case studies and technological innovations in marketing. Chapter 17. Phygital marketing and the pain of paying: an amazon go netnographic case study ; Chapter 18. Exploratory analysis of the impact of phygital on the customer experience ; Chapter 19. Design and implementation of a hotel recommendation system using deep learning ; Chapter 20. Innovative marketing in banking: the role of AI and data engineering. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In the world of contemporary marketing, a challenge exists - the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution.Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/22/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Marketing research |x Technological innovations. | |
| 650 | 0 | |a Marketing. | |
| 653 | |a AI-Generated Content. | ||
| 653 | |a Business Model Metrics. | ||
| 653 | |a Customer Big Data Management Systems. | ||
| 653 | |a Digital strategy and Smart Marketing. | ||
| 653 | |a Ethics of research in Smart Marketing. | ||
| 653 | |a Marketing diagnostics. | ||
| 653 | |a Marketing Intelligence Integration. | ||
| 653 | |a Neuromarketing. | ||
| 653 | |a Price Policy. | ||
| 653 | |a Products Policy. | ||
| 653 | |a Socially Responsible Consumption. | ||
| 653 | |a Sustainable Development Data Analysis. | ||
| 653 | |a Territorial Branding, Destination Branding. | ||
| 653 | |a Territory Design. | ||
| 653 | |a Transformation of the Marketing Profession. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Alla, Lhoussaine |e editor. | |
| 700 | 1 | |a Bentalha, Badr |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Section 1. Bibliometric studies and literature reviews on AI and marketing. Chapter 1. Artificial intelligence in costumer acquisition: a bibliometric study ; Chapter 2. Marketing applications of emerging technologies: a systematic literature review ; Chapter 3. The application of AI in neuromarketing: a systematic literature review ; Chapter 4. Artificial intelligence applications in marketing: the state of the art and hotspots over 20 years ; Chapter 5. A systematic review of augmented reality experiential marketing: conceptual framework and research agenda ; Chapter 6. Factors affecting citizen intention to use smart city services in Morocco: a systematic literature review and conceptual framework -- Section 2. Integrating AI and digital into marketing strategies. Chapter 7. Towards agile marketing: transforming strategies for the digital era ; Chapter 8. The potential Benefits of integrating business intelligence and CRM ; Chapter 9. Unleashing the potential of artificial intelligence (AI) in customer engagement ; Chapter 10. Optimizing marketing campaigns with AI-driven insights on mobile user behavior ; Chapter 11. Applying artificial intelligence to enhance e-commerce marketing strategies: a case study of Jumia Mmarket in Morocco -- Section 3. Analysis of the impact of digital technology on consumer behaviour and business performance. Chapter 12. The influence of digital marketing on business performance: a case study of selected Moroccan companies ; Chapter 13. Big data and consumer behavior: a quantitative study among Moroccan internet users ; Chapter 14. Data-driven strategies for enhancing customer retention in Moroccan telecoms ; Chapter 15. Digitalization of auditing practices and customer experience optimization: a delphi analysis of the Moroccan context ; Chapter 16. Client satisfaction in the Moroccan banking sector: the role of digitalization -- Section 4. Case studies and technological innovations in marketing. Chapter 17. Phygital marketing and the pain of paying: an amazon go netnographic case study ; Chapter 18. Exploratory analysis of the impact of phygital on the customer experience ; Chapter 19. Design and implementation of a hotel recommendation system using deep learning ; Chapter 20. Innovative marketing in banking: the role of AI and data engineering. |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | AI and data engineering solutions for effective marketing Lhoussaine Alla, Badr Bentalha, Aziz Hmioui, editors. Artificial intelligence and data engineering solutions for effective marketing Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 31 PDFs (527 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Bibliometric studies and literature reviews on AI and marketing. Chapter 1. Artificial intelligence in costumer acquisition: a bibliometric study ; Chapter 2. Marketing applications of emerging technologies: a systematic literature review ; Chapter 3. The application of AI in neuromarketing: a systematic literature review ; Chapter 4. Artificial intelligence applications in marketing: the state of the art and hotspots over 20 years ; Chapter 5. A systematic review of augmented reality experiential marketing: conceptual framework and research agenda ; Chapter 6. Factors affecting citizen intention to use smart city services in Morocco: a systematic literature review and conceptual framework -- Section 2. Integrating AI and digital into marketing strategies. Chapter 7. Towards agile marketing: transforming strategies for the digital era ; Chapter 8. The potential Benefits of integrating business intelligence and CRM ; Chapter 9. Unleashing the potential of artificial intelligence (AI) in customer engagement ; Chapter 10. Optimizing marketing campaigns with AI-driven insights on mobile user behavior ; Chapter 11. Applying artificial intelligence to enhance e-commerce marketing strategies: a case study of Jumia Mmarket in Morocco -- Section 3. Analysis of the impact of digital technology on consumer behaviour and business performance. Chapter 12. The influence of digital marketing on business performance: a case study of selected Moroccan companies ; Chapter 13. Big data and consumer behavior: a quantitative study among Moroccan internet users ; Chapter 14. Data-driven strategies for enhancing customer retention in Moroccan telecoms ; Chapter 15. Digitalization of auditing practices and customer experience optimization: a delphi analysis of the Moroccan context ; Chapter 16. Client satisfaction in the Moroccan banking sector: the role of digitalization -- Section 4. Case studies and technological innovations in marketing. Chapter 17. Phygital marketing and the pain of paying: an amazon go netnographic case study ; Chapter 18. Exploratory analysis of the impact of phygital on the customer experience ; Chapter 19. Design and implementation of a hotel recommendation system using deep learning ; Chapter 20. Innovative marketing in banking: the role of AI and data engineering. Restricted to subscribers or individual electronic text purchasers. "In the world of contemporary marketing, a challenge exists - the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution.Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/22/2024). Artificial intelligence. Data mining. Marketing research Technological innovations. Marketing. AI-Generated Content. Business Model Metrics. Customer Big Data Management Systems. Digital strategy and Smart Marketing. Ethics of research in Smart Marketing. Marketing diagnostics. Marketing Intelligence Integration. Neuromarketing. Price Policy. Products Policy. Socially Responsible Consumption. Sustainable Development Data Analysis. Territorial Branding, Destination Branding. Territory Design. Transformation of the Marketing Profession. Electronic books. Alla, Lhoussaine editor. Bentalha, Badr editor. IGI Global, publisher. Print version: 9798369331729 |
| spellingShingle | AI and data engineering solutions for effective marketing Section 1. Bibliometric studies and literature reviews on AI and marketing. Chapter 1. Artificial intelligence in costumer acquisition: a bibliometric study ; Chapter 2. Marketing applications of emerging technologies: a systematic literature review ; Chapter 3. The application of AI in neuromarketing: a systematic literature review ; Chapter 4. Artificial intelligence applications in marketing: the state of the art and hotspots over 20 years ; Chapter 5. A systematic review of augmented reality experiential marketing: conceptual framework and research agenda ; Chapter 6. Factors affecting citizen intention to use smart city services in Morocco: a systematic literature review and conceptual framework -- Section 2. Integrating AI and digital into marketing strategies. Chapter 7. Towards agile marketing: transforming strategies for the digital era ; Chapter 8. The potential Benefits of integrating business intelligence and CRM ; Chapter 9. Unleashing the potential of artificial intelligence (AI) in customer engagement ; Chapter 10. Optimizing marketing campaigns with AI-driven insights on mobile user behavior ; Chapter 11. Applying artificial intelligence to enhance e-commerce marketing strategies: a case study of Jumia Mmarket in Morocco -- Section 3. Analysis of the impact of digital technology on consumer behaviour and business performance. Chapter 12. The influence of digital marketing on business performance: a case study of selected Moroccan companies ; Chapter 13. Big data and consumer behavior: a quantitative study among Moroccan internet users ; Chapter 14. Data-driven strategies for enhancing customer retention in Moroccan telecoms ; Chapter 15. Digitalization of auditing practices and customer experience optimization: a delphi analysis of the Moroccan context ; Chapter 16. Client satisfaction in the Moroccan banking sector: the role of digitalization -- Section 4. Case studies and technological innovations in marketing. Chapter 17. Phygital marketing and the pain of paying: an amazon go netnographic case study ; Chapter 18. Exploratory analysis of the impact of phygital on the customer experience ; Chapter 19. Design and implementation of a hotel recommendation system using deep learning ; Chapter 20. Innovative marketing in banking: the role of AI and data engineering. Artificial intelligence. Data mining. Marketing research Technological innovations. Marketing. |
| title | AI and data engineering solutions for effective marketing |
| title_alt | Artificial intelligence and data engineering solutions for effective marketing |
| title_auth | AI and data engineering solutions for effective marketing |
| title_exact_search | AI and data engineering solutions for effective marketing |
| title_full | AI and data engineering solutions for effective marketing Lhoussaine Alla, Badr Bentalha, Aziz Hmioui, editors. |
| title_fullStr | AI and data engineering solutions for effective marketing Lhoussaine Alla, Badr Bentalha, Aziz Hmioui, editors. |
| title_full_unstemmed | AI and data engineering solutions for effective marketing Lhoussaine Alla, Badr Bentalha, Aziz Hmioui, editors. |
| title_short | AI and data engineering solutions for effective marketing |
| title_sort | ai and data engineering solutions for effective marketing |
| topic | Artificial intelligence. Data mining. Marketing research Technological innovations. Marketing. |
| topic_facet | Artificial intelligence. Data mining. Marketing research Technological innovations. Marketing. Electronic books. |
| work_keys_str_mv | AT allalhoussaine aianddataengineeringsolutionsforeffectivemarketing AT bentalhabadr aianddataengineeringsolutionsforeffectivemarketing AT igiglobal aianddataengineeringsolutionsforeffectivemarketing AT allalhoussaine artificialintelligenceanddataengineeringsolutionsforeffectivemarketing AT bentalhabadr artificialintelligenceanddataengineeringsolutionsforeffectivemarketing AT igiglobal artificialintelligenceanddataengineeringsolutionsforeffectivemarketing |