Driving green marketing in fashion and retail:
"Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to p...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
c2024
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility.As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape."-- |
| Physical Description: | 21 PDFs (312 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369330500 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Driving green marketing in fashion and retail |c Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c c2024 | |
| 300 | |a 21 PDFs (312 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Consumers' choice behavior towards sustainable fashion based on social media influence -- Chapter 2. Defeating global glut of clothing: an examination of sustainable fashion consumption of young consumers -- Chapter 3. Impact of green marketing on consumer behavior: an investigation towards purchasing decisions, loyalty, and willingness to pay a premium price -- Chapter 4. IoT driven by machine learning (MLIoT) for the retail apparel sector -- Chapter 5. Navigating the landscape of green marketing trends and identifying greenwashing red flags -- Chapter 6. Purchase intention of sustainable fashion: the relationship with price -- Chapter 7. The consumer in the fashion industry: an empirical study to understand if it is sustainable -- Chapter 8. The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app -- Chapter 9. The role of social responsibility on consumer engagement through fashion brands' Instagram -- Chapter 10. Treating textile effluents for sustainable fashion and green marketing -- Chapter 11. Unveiling the viral thread: a comprehensive analysis of virality coefficients in Indian fashion brand dynamics -- Chapter 12. Virtual try-on application and fashion purchase intentions among Gen Z consumers in Malaysia -- Chapter 13. Exploring contemporary green marketing theories: insights from the research -- Chapter 14. Analyzing the impact of digital fashion, gaming, and the metaverse on social presence in digital worlds through a literature review. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility.As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/19/2024). | ||
| 650 | 0 | |a Clothing trade |x Marketing |x Environmental aspects. | |
| 650 | 0 | |a Green marketing. | |
| 653 | |a Analytics. | ||
| 653 | |a Artificial General Intelligence. | ||
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Augmented Reality. | ||
| 653 | |a Blockchain. | ||
| 653 | |a Campaigns. | ||
| 653 | |a Content Marketing. | ||
| 653 | |a DALL-E. | ||
| 653 | |a Data Analytics. | ||
| 653 | |a Eco-Friendly Packaging. | ||
| 653 | |a Email Campaigns. | ||
| 653 | |a Green Advertising. | ||
| 653 | |a Green Influencer Collaborations. | ||
| 653 | |a Machine Learning. | ||
| 653 | |a Search Engine Optimization. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Ismyrlis, Vasileios |d 1971- |e editor. | |
| 700 | 1 | |a Karypidis, Michail |d 1975- |e editor. | |
| 700 | 1 | |a Papachristou, Evridiki |e editor. | |
| 700 | 1 | |a Tarnanidis, Theodore |d 1977- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
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| author2 | Ismyrlis, Vasileios 1971- Karypidis, Michail 1975- Papachristou, Evridiki Tarnanidis, Theodore 1977- |
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| contents | Chapter 1. Consumers' choice behavior towards sustainable fashion based on social media influence -- Chapter 2. Defeating global glut of clothing: an examination of sustainable fashion consumption of young consumers -- Chapter 3. Impact of green marketing on consumer behavior: an investigation towards purchasing decisions, loyalty, and willingness to pay a premium price -- Chapter 4. IoT driven by machine learning (MLIoT) for the retail apparel sector -- Chapter 5. Navigating the landscape of green marketing trends and identifying greenwashing red flags -- Chapter 6. Purchase intention of sustainable fashion: the relationship with price -- Chapter 7. The consumer in the fashion industry: an empirical study to understand if it is sustainable -- Chapter 8. The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app -- Chapter 9. The role of social responsibility on consumer engagement through fashion brands' Instagram -- Chapter 10. Treating textile effluents for sustainable fashion and green marketing -- Chapter 11. Unveiling the viral thread: a comprehensive analysis of virality coefficients in Indian fashion brand dynamics -- Chapter 12. Virtual try-on application and fashion purchase intentions among Gen Z consumers in Malaysia -- Chapter 13. Exploring contemporary green marketing theories: insights from the research -- Chapter 14. Analyzing the impact of digital fashion, gaming, and the metaverse on social presence in digital worlds through a literature review. |
| ctrlnum | (CaBNVSL)slc00006133 (OCoLC)1441739299 |
| dewey-full | 658.8/02 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00334855 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369330500 |
| language | English |
| oclc_num | 1441739299 |
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| physical | 21 PDFs (312 Seiten) Also available in print. |
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| spelling | Driving green marketing in fashion and retail Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global c2024 21 PDFs (312 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Consumers' choice behavior towards sustainable fashion based on social media influence -- Chapter 2. Defeating global glut of clothing: an examination of sustainable fashion consumption of young consumers -- Chapter 3. Impact of green marketing on consumer behavior: an investigation towards purchasing decisions, loyalty, and willingness to pay a premium price -- Chapter 4. IoT driven by machine learning (MLIoT) for the retail apparel sector -- Chapter 5. Navigating the landscape of green marketing trends and identifying greenwashing red flags -- Chapter 6. Purchase intention of sustainable fashion: the relationship with price -- Chapter 7. The consumer in the fashion industry: an empirical study to understand if it is sustainable -- Chapter 8. The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app -- Chapter 9. The role of social responsibility on consumer engagement through fashion brands' Instagram -- Chapter 10. Treating textile effluents for sustainable fashion and green marketing -- Chapter 11. Unveiling the viral thread: a comprehensive analysis of virality coefficients in Indian fashion brand dynamics -- Chapter 12. Virtual try-on application and fashion purchase intentions among Gen Z consumers in Malaysia -- Chapter 13. Exploring contemporary green marketing theories: insights from the research -- Chapter 14. Analyzing the impact of digital fashion, gaming, and the metaverse on social presence in digital worlds through a literature review. Restricted to subscribers or individual electronic text purchasers. "Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility.As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/19/2024). Clothing trade Marketing Environmental aspects. Green marketing. Analytics. Artificial General Intelligence. Artificial Intelligence. Augmented Reality. Blockchain. Campaigns. Content Marketing. DALL-E. Data Analytics. Eco-Friendly Packaging. Email Campaigns. Green Advertising. Green Influencer Collaborations. Machine Learning. Search Engine Optimization. Electronic books. Ismyrlis, Vasileios 1971- editor. Karypidis, Michail 1975- editor. Papachristou, Evridiki editor. Tarnanidis, Theodore 1977- editor. IGI Global, publisher. Print version: 9798369330494 |
| spellingShingle | Driving green marketing in fashion and retail Chapter 1. Consumers' choice behavior towards sustainable fashion based on social media influence -- Chapter 2. Defeating global glut of clothing: an examination of sustainable fashion consumption of young consumers -- Chapter 3. Impact of green marketing on consumer behavior: an investigation towards purchasing decisions, loyalty, and willingness to pay a premium price -- Chapter 4. IoT driven by machine learning (MLIoT) for the retail apparel sector -- Chapter 5. Navigating the landscape of green marketing trends and identifying greenwashing red flags -- Chapter 6. Purchase intention of sustainable fashion: the relationship with price -- Chapter 7. The consumer in the fashion industry: an empirical study to understand if it is sustainable -- Chapter 8. The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app -- Chapter 9. The role of social responsibility on consumer engagement through fashion brands' Instagram -- Chapter 10. Treating textile effluents for sustainable fashion and green marketing -- Chapter 11. Unveiling the viral thread: a comprehensive analysis of virality coefficients in Indian fashion brand dynamics -- Chapter 12. Virtual try-on application and fashion purchase intentions among Gen Z consumers in Malaysia -- Chapter 13. Exploring contemporary green marketing theories: insights from the research -- Chapter 14. Analyzing the impact of digital fashion, gaming, and the metaverse on social presence in digital worlds through a literature review. Clothing trade Marketing Environmental aspects. Green marketing. |
| title | Driving green marketing in fashion and retail |
| title_auth | Driving green marketing in fashion and retail |
| title_exact_search | Driving green marketing in fashion and retail |
| title_full | Driving green marketing in fashion and retail Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. |
| title_fullStr | Driving green marketing in fashion and retail Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. |
| title_full_unstemmed | Driving green marketing in fashion and retail Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. |
| title_short | Driving green marketing in fashion and retail |
| title_sort | driving green marketing in fashion and retail |
| topic | Clothing trade Marketing Environmental aspects. Green marketing. |
| topic_facet | Clothing trade Marketing Environmental aspects. Green marketing. Electronic books. |
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