Future of customer engagement through marketing intelligence:
"In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data - the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions.Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage."-- |
| Physical Description: | 19 PDFs (286 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369323687 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Future of customer engagement through marketing intelligence |c Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 19 PDFs (286 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. E-commerce revolution: navigating industry 4.0 for competitive advantage -- Chapter 2. Micro-moments in social commerce: impact, triggers, and digital transformation -- Chapter 3. Data-driven insights: the power of genetic information in precision marketing -- Chapter 4. Application of blockchain and internet of things (IoT) in modern business -- Chapter 5. Hospitality and tourism value co-creation in the light of artificial intelligence -- Chapter 6. Demystifying artificial intelligence and customer engagement: a bibliometric review using TCCM framework -- Chapter 7. AI chatbots as a catalyst for customer loyalty investigating digital experience preferences across age groups -- Chapter 8. Service industry alchemy: a symphony of digital innovations in customer engagement -- Chapter 9. Arise to the occasion: elevating customer engagement -- Chapter 10. Webrooming: bridging the digital divide in customer engagement -- Chapter 11. Shifting consumer behaviors towards sustainability through eco-packaging: an examination of literature and a guiding framework -- Chapter 12. Unseen motivators: a study exploring the effect of subliminally priming known human faces vs unknown human faces on consumers product selection decisions -- Chapter 13. Relational marketing applied to the banking sector in Portuguese context. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data - the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions.Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/19/2024). | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Marketing research. | |
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Blockchain. | ||
| 653 | |a Business Intelligence. | ||
| 653 | |a Business to Business Marketing. | ||
| 653 | |a Competitive Advantage. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Customer Decision-Making. | ||
| 653 | |a Customer Experiences. | ||
| 653 | |a Digital Transformation. | ||
| 653 | |a E-Commerce. | ||
| 653 | |a Emotional Intelligence. | ||
| 653 | |a Industry 4.0. | ||
| 653 | |a Internet of Things (IoT). | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Bhandari, Arabinda |e editor. | |
| 700 | 1 | |a Kabiraj, Sajal |e editor. | |
| 700 | 1 | |a Priya, Samant Shant |e editor. | |
| 700 | 1 | |a Sinha, Mudita |d 1982- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369323670 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
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| author2 | Bhandari, Arabinda Kabiraj, Sajal Priya, Samant Shant Sinha, Mudita 1982- |
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| contents | Chapter 1. E-commerce revolution: navigating industry 4.0 for competitive advantage -- Chapter 2. Micro-moments in social commerce: impact, triggers, and digital transformation -- Chapter 3. Data-driven insights: the power of genetic information in precision marketing -- Chapter 4. Application of blockchain and internet of things (IoT) in modern business -- Chapter 5. Hospitality and tourism value co-creation in the light of artificial intelligence -- Chapter 6. Demystifying artificial intelligence and customer engagement: a bibliometric review using TCCM framework -- Chapter 7. AI chatbots as a catalyst for customer loyalty investigating digital experience preferences across age groups -- Chapter 8. Service industry alchemy: a symphony of digital innovations in customer engagement -- Chapter 9. Arise to the occasion: elevating customer engagement -- Chapter 10. Webrooming: bridging the digital divide in customer engagement -- Chapter 11. Shifting consumer behaviors towards sustainability through eco-packaging: an examination of literature and a guiding framework -- Chapter 12. Unseen motivators: a study exploring the effect of subliminally priming known human faces vs unknown human faces on consumers product selection decisions -- Chapter 13. Relational marketing applied to the banking sector in Portuguese context. |
| ctrlnum | (CaBNVSL)slc00006116 (OCoLC)1441739502 |
| dewey-full | 658.8/3 |
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| dewey-sort | 3658.8 13 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
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| id | ZDB-98-IGB-00332800 |
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| indexdate | 2025-03-18T14:30:37Z |
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| isbn | 9798369323687 |
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| spelling | Future of customer engagement through marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 19 PDFs (286 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. E-commerce revolution: navigating industry 4.0 for competitive advantage -- Chapter 2. Micro-moments in social commerce: impact, triggers, and digital transformation -- Chapter 3. Data-driven insights: the power of genetic information in precision marketing -- Chapter 4. Application of blockchain and internet of things (IoT) in modern business -- Chapter 5. Hospitality and tourism value co-creation in the light of artificial intelligence -- Chapter 6. Demystifying artificial intelligence and customer engagement: a bibliometric review using TCCM framework -- Chapter 7. AI chatbots as a catalyst for customer loyalty investigating digital experience preferences across age groups -- Chapter 8. Service industry alchemy: a symphony of digital innovations in customer engagement -- Chapter 9. Arise to the occasion: elevating customer engagement -- Chapter 10. Webrooming: bridging the digital divide in customer engagement -- Chapter 11. Shifting consumer behaviors towards sustainability through eco-packaging: an examination of literature and a guiding framework -- Chapter 12. Unseen motivators: a study exploring the effect of subliminally priming known human faces vs unknown human faces on consumers product selection decisions -- Chapter 13. Relational marketing applied to the banking sector in Portuguese context. Restricted to subscribers or individual electronic text purchasers. "In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data - the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions.Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/19/2024). Customer relations. Marketing research. Artificial Intelligence. Blockchain. Business Intelligence. Business to Business Marketing. Competitive Advantage. Consumer Behavior. Customer Decision-Making. Customer Experiences. Digital Transformation. E-Commerce. Emotional Intelligence. Industry 4.0. Internet of Things (IoT). Electronic books. Bhandari, Arabinda editor. Kabiraj, Sajal editor. Priya, Samant Shant editor. Sinha, Mudita 1982- editor. IGI Global, publisher. Print version: 9798369323670 |
| spellingShingle | Future of customer engagement through marketing intelligence Chapter 1. E-commerce revolution: navigating industry 4.0 for competitive advantage -- Chapter 2. Micro-moments in social commerce: impact, triggers, and digital transformation -- Chapter 3. Data-driven insights: the power of genetic information in precision marketing -- Chapter 4. Application of blockchain and internet of things (IoT) in modern business -- Chapter 5. Hospitality and tourism value co-creation in the light of artificial intelligence -- Chapter 6. Demystifying artificial intelligence and customer engagement: a bibliometric review using TCCM framework -- Chapter 7. AI chatbots as a catalyst for customer loyalty investigating digital experience preferences across age groups -- Chapter 8. Service industry alchemy: a symphony of digital innovations in customer engagement -- Chapter 9. Arise to the occasion: elevating customer engagement -- Chapter 10. Webrooming: bridging the digital divide in customer engagement -- Chapter 11. Shifting consumer behaviors towards sustainability through eco-packaging: an examination of literature and a guiding framework -- Chapter 12. Unseen motivators: a study exploring the effect of subliminally priming known human faces vs unknown human faces on consumers product selection decisions -- Chapter 13. Relational marketing applied to the banking sector in Portuguese context. Customer relations. Marketing research. |
| title | Future of customer engagement through marketing intelligence |
| title_auth | Future of customer engagement through marketing intelligence |
| title_exact_search | Future of customer engagement through marketing intelligence |
| title_full | Future of customer engagement through marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. |
| title_fullStr | Future of customer engagement through marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. |
| title_full_unstemmed | Future of customer engagement through marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. |
| title_short | Future of customer engagement through marketing intelligence |
| title_sort | future of customer engagement through marketing intelligence |
| topic | Customer relations. Marketing research. |
| topic_facet | Customer relations. Marketing research. Electronic books. |
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