Balancing automation and human interaction in modern marketing:
"The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field"--
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2024]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field"-- |
| Beschreibung: | 21 PDFs (326 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369322772 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Balancing automation and human interaction in modern marketing |c edited by Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2024] | |
| 300 | |a 21 PDFs (326 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. A conceptual study on perception towards the implementation of artificial intelligence in the recruitment and selection process in MNC companies -- Chapter 2. Achieving better customer experience by harmonizing automation and human touch -- Chapter 3. AI for character creation and storytelling in marketing -- Chapter 4. Applications of artificial intelligence in marketing -- Chapter 5. Artificial intelligence and creativity in marketing: a symbiotic alliance -- Chapter 6. Artificial intelligence and emotional intelligence in marketing -- Chapter 7. Central load balancing policy over virtual machines on cloud -- Chapter 8. Exploring the transformative effects of AI on entrepreneurship in business performance -- Chapter 9. Harmonizing AI and human interaction: enhancing modern marketing strategies -- Chapter 10. Humanizing the digital touch: strategies for balancing automation in modern marketing -- Chapter 11. Impact of AI in changing customer experience -- Chapter 12. Innovating for tomorrow: the role of artificial intelligence, robotics, and service automation in travel, tourism, and hospitality -- Chapter 13. Revolutionizing the automobile industry: a blue ocean strategy approach -- Chapter 14. The impact of AI on customer experience. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 04/11/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Automation. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 700 | 1 | |a Ahmed, Wasim, |e editor. | |
| 700 | 1 | |a Manohar, Sridhar |d 1986- |e editor. | |
| 700 | 1 | |a Mittal, Amit |d 1974- |e editor. | |
| 700 | 1 | |a Nair, Arjun J. |d 1986- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| adam_text | |
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| author2 | Ahmed, Wasim Manohar, Sridhar 1986- Mittal, Amit 1974- Nair, Arjun J. 1986- |
| author2_role | edt edt edt edt |
| author2_variant | w a wa s m sm a m am a j n aj ajn |
| author_facet | Ahmed, Wasim Manohar, Sridhar 1986- Mittal, Amit 1974- Nair, Arjun J. 1986- |
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| contents | Chapter 1. A conceptual study on perception towards the implementation of artificial intelligence in the recruitment and selection process in MNC companies -- Chapter 2. Achieving better customer experience by harmonizing automation and human touch -- Chapter 3. AI for character creation and storytelling in marketing -- Chapter 4. Applications of artificial intelligence in marketing -- Chapter 5. Artificial intelligence and creativity in marketing: a symbiotic alliance -- Chapter 6. Artificial intelligence and emotional intelligence in marketing -- Chapter 7. Central load balancing policy over virtual machines on cloud -- Chapter 8. Exploring the transformative effects of AI on entrepreneurship in business performance -- Chapter 9. Harmonizing AI and human interaction: enhancing modern marketing strategies -- Chapter 10. Humanizing the digital touch: strategies for balancing automation in modern marketing -- Chapter 11. Impact of AI in changing customer experience -- Chapter 12. Innovating for tomorrow: the role of artificial intelligence, robotics, and service automation in travel, tourism, and hospitality -- Chapter 13. Revolutionizing the automobile industry: a blue ocean strategy approach -- Chapter 14. The impact of AI on customer experience. |
| ctrlnum | (CaBNVSL)slc00005779 (OCoLC)1429862728 |
| dewey-full | 658.800285/63 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800285/63 |
| dewey-search | 658.800285/63 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:52:00Z |
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| isbn | 9798369322772 |
| language | English |
| oclc_num | 1429862728 |
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| spelling | Balancing automation and human interaction in modern marketing edited by Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2024] 21 PDFs (326 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. A conceptual study on perception towards the implementation of artificial intelligence in the recruitment and selection process in MNC companies -- Chapter 2. Achieving better customer experience by harmonizing automation and human touch -- Chapter 3. AI for character creation and storytelling in marketing -- Chapter 4. Applications of artificial intelligence in marketing -- Chapter 5. Artificial intelligence and creativity in marketing: a symbiotic alliance -- Chapter 6. Artificial intelligence and emotional intelligence in marketing -- Chapter 7. Central load balancing policy over virtual machines on cloud -- Chapter 8. Exploring the transformative effects of AI on entrepreneurship in business performance -- Chapter 9. Harmonizing AI and human interaction: enhancing modern marketing strategies -- Chapter 10. Humanizing the digital touch: strategies for balancing automation in modern marketing -- Chapter 11. Impact of AI in changing customer experience -- Chapter 12. Innovating for tomorrow: the role of artificial intelligence, robotics, and service automation in travel, tourism, and hospitality -- Chapter 13. Revolutionizing the automobile industry: a blue ocean strategy approach -- Chapter 14. The impact of AI on customer experience. Restricted to subscribers or individual electronic text purchasers. "The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 04/11/2024). Artificial intelligence. Automation. Marketing Technological innovations. Ahmed, Wasim, editor. Manohar, Sridhar 1986- editor. Mittal, Amit 1974- editor. Nair, Arjun J. 1986- editor. IGI Global, publisher. (Original) (DLC)2024010202 Print version: 9798369322765 (DLC) 2024010202 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-2276-5 Volltext |
| spellingShingle | Balancing automation and human interaction in modern marketing Chapter 1. A conceptual study on perception towards the implementation of artificial intelligence in the recruitment and selection process in MNC companies -- Chapter 2. Achieving better customer experience by harmonizing automation and human touch -- Chapter 3. AI for character creation and storytelling in marketing -- Chapter 4. Applications of artificial intelligence in marketing -- Chapter 5. Artificial intelligence and creativity in marketing: a symbiotic alliance -- Chapter 6. Artificial intelligence and emotional intelligence in marketing -- Chapter 7. Central load balancing policy over virtual machines on cloud -- Chapter 8. Exploring the transformative effects of AI on entrepreneurship in business performance -- Chapter 9. Harmonizing AI and human interaction: enhancing modern marketing strategies -- Chapter 10. Humanizing the digital touch: strategies for balancing automation in modern marketing -- Chapter 11. Impact of AI in changing customer experience -- Chapter 12. Innovating for tomorrow: the role of artificial intelligence, robotics, and service automation in travel, tourism, and hospitality -- Chapter 13. Revolutionizing the automobile industry: a blue ocean strategy approach -- Chapter 14. The impact of AI on customer experience. Artificial intelligence. Automation. Marketing Technological innovations. |
| title | Balancing automation and human interaction in modern marketing |
| title_auth | Balancing automation and human interaction in modern marketing |
| title_exact_search | Balancing automation and human interaction in modern marketing |
| title_full | Balancing automation and human interaction in modern marketing edited by Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed. |
| title_fullStr | Balancing automation and human interaction in modern marketing edited by Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed. |
| title_full_unstemmed | Balancing automation and human interaction in modern marketing edited by Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed. |
| title_short | Balancing automation and human interaction in modern marketing |
| title_sort | balancing automation and human interaction in modern marketing |
| topic | Artificial intelligence. Automation. Marketing Technological innovations. |
| topic_facet | Artificial intelligence. Automation. Marketing Technological innovations. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-2276-5 |
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