Ethical marketing through data governance standards and effective technology:
"This book strengthens the understanding of AI enabled marketing standards and data privacy standards for better implementation of AI based marketing analytics"--
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2024.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book strengthens the understanding of AI enabled marketing standards and data privacy standards for better implementation of AI based marketing analytics"-- |
| Beschreibung: | 29 PDFs (328 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369322161 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Ethical marketing through data governance standards and effective technology |c edited by Shefali Sauja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2024. | |
| 300 | |a 29 PDFs (328 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. An empirical study of online and offline way of disclosure of corporate environmental material: a contrast -- Chapter 2. Artificial intelligence in forensic accounting -- Chapter 3. Balancing ethics and economics: navigating data governance in India's marketing world -- Chapter 4. Balancing the scale: ethical marketing in the age of big data - a comprehensive analysis of data governance standards and the role of effective technology -- Chapter 5. Customer engagement in metaverse using big data -- Chapter 6. Ethical marketing: a systematic literature review -- Chapter 7. Ethical marketing and sustainable development goals -- Chapter 8. Exploring ethical dimensions of marketers' influence on electronic word-of-mouth and its effect on customer trust -- Chapter 9. Exploring market knowledge dimensions and knowledge integration mechanisms in automotive cybersecurity and IoT -- Chapter 10. Industry development at COIR: trade reforms and India's export outcomes -- Chapter 11. Instagram and body dysmorphia -- Chapter 12. Marketing 5.0 and the role of mind mapping in content advertising: an analysis -- Chapter 13. Navigating the digital frontier: an in-depth analysis of the evolving marketing mix and the PPACE acceleration factor -- Chapter 14. Navigating the intersection of ethics and privacy in the AI era -- Chapter 15. Privacy matters: espousing blockchain and artificial intelligence (AI) for consumer data protection on e-commerce platforms in ethical marketing -- Chapter 16. Role of human resource management in the era of augmented reality (AR) and virtual reality (VR) in the global market -- Chapter 17. An analysis on frauds affecting the financial security of the Indian banking sector: a systematic literature review -- Chapter 18. An analytical study on the perception of college students towards the use of e-commerce platforms -- Chapter 19. Showrooming: an ethical gamble in marketing -- Chapter 20. Strategic talent acquisition for ethical marketing: leveraging technology and data governance -- Chapter 21. Swift transactions and unethical conduct: a blame game -- Chapter 22. The impact of social media on mental health: voices from college students. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book strengthens the understanding of AI enabled marketing standards and data privacy standards for better implementation of AI based marketing analytics"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/17/2024). | ||
| 650 | 0 | |a Artificial intelligence |x Moral and ethical aspects. | |
| 650 | 0 | |a Branding (Marketing) |x Moral and ethical aspects. | |
| 650 | 0 | |a Busines ethics. | |
| 650 | 0 | |a Marketing |x Moral and ethical aspects. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 653 | |a Artificial intelligence in marketing. | ||
| 653 | |a Consumer privacy. | ||
| 653 | |a Data governance. | ||
| 653 | |a Data privacy standards. | ||
| 653 | |a Database management. | ||
| 653 | |a Digital platforms. | ||
| 653 | |a Ethical marketing. | ||
| 653 | |a Marketing analytics. | ||
| 653 | |a Online advertising standards. | ||
| 653 | |a Online consumer psychology. | ||
| 653 | |a Societal ethics. | ||
| 653 | |a Sustainable governance. | ||
| 653 | |a Technology ethics. | ||
| 653 | |a Virtual assistance. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Nayyar, Varun |d 1982- |e editor. | |
| 700 | 1 | |a Rojhe, Kuldeep |d 1977- |e editor. | |
| 700 | 1 | |a Sauja, Shefali |d 1991- |e editor. | |
| 700 | 1 | |a Sharma, Sandhir |d 1974- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369322154 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-2215-4 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| adam_text | |
| any_adam_object | |
| author2 | Nayyar, Varun 1982- Rojhe, Kuldeep 1977- Sauja, Shefali 1991- Sharma, Sandhir 1974- |
| author2_role | edt edt edt edt |
| author2_variant | v n vn k r kr s s ss s s ss |
| author_facet | Nayyar, Varun 1982- Rojhe, Kuldeep 1977- Sauja, Shefali 1991- Sharma, Sandhir 1974- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| collection | ZDB-98-IGB |
| contents | Chapter 1. An empirical study of online and offline way of disclosure of corporate environmental material: a contrast -- Chapter 2. Artificial intelligence in forensic accounting -- Chapter 3. Balancing ethics and economics: navigating data governance in India's marketing world -- Chapter 4. Balancing the scale: ethical marketing in the age of big data - a comprehensive analysis of data governance standards and the role of effective technology -- Chapter 5. Customer engagement in metaverse using big data -- Chapter 6. Ethical marketing: a systematic literature review -- Chapter 7. Ethical marketing and sustainable development goals -- Chapter 8. Exploring ethical dimensions of marketers' influence on electronic word-of-mouth and its effect on customer trust -- Chapter 9. Exploring market knowledge dimensions and knowledge integration mechanisms in automotive cybersecurity and IoT -- Chapter 10. Industry development at COIR: trade reforms and India's export outcomes -- Chapter 11. Instagram and body dysmorphia -- Chapter 12. Marketing 5.0 and the role of mind mapping in content advertising: an analysis -- Chapter 13. Navigating the digital frontier: an in-depth analysis of the evolving marketing mix and the PPACE acceleration factor -- Chapter 14. Navigating the intersection of ethics and privacy in the AI era -- Chapter 15. Privacy matters: espousing blockchain and artificial intelligence (AI) for consumer data protection on e-commerce platforms in ethical marketing -- Chapter 16. Role of human resource management in the era of augmented reality (AR) and virtual reality (VR) in the global market -- Chapter 17. An analysis on frauds affecting the financial security of the Indian banking sector: a systematic literature review -- Chapter 18. An analytical study on the perception of college students towards the use of e-commerce platforms -- Chapter 19. Showrooming: an ethical gamble in marketing -- Chapter 20. Strategic talent acquisition for ethical marketing: leveraging technology and data governance -- Chapter 21. Swift transactions and unethical conduct: a blame game -- Chapter 22. The impact of social media on mental health: voices from college students. |
| ctrlnum | (CaBNVSL)slc00005929 (OCoLC)1434591095 |
| dewey-full | 174/.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00332005 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:52:00Z |
| institution | BVB |
| isbn | 9798369322161 |
| language | English |
| oclc_num | 1434591095 |
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| physical | 29 PDFs (328 pages) Also available in print. |
| psigel | ZDB-98-IGB |
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| publisher | IGI Global, |
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| spelling | Ethical marketing through data governance standards and effective technology edited by Shefali Sauja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024. 29 PDFs (328 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. An empirical study of online and offline way of disclosure of corporate environmental material: a contrast -- Chapter 2. Artificial intelligence in forensic accounting -- Chapter 3. Balancing ethics and economics: navigating data governance in India's marketing world -- Chapter 4. Balancing the scale: ethical marketing in the age of big data - a comprehensive analysis of data governance standards and the role of effective technology -- Chapter 5. Customer engagement in metaverse using big data -- Chapter 6. Ethical marketing: a systematic literature review -- Chapter 7. Ethical marketing and sustainable development goals -- Chapter 8. Exploring ethical dimensions of marketers' influence on electronic word-of-mouth and its effect on customer trust -- Chapter 9. Exploring market knowledge dimensions and knowledge integration mechanisms in automotive cybersecurity and IoT -- Chapter 10. Industry development at COIR: trade reforms and India's export outcomes -- Chapter 11. Instagram and body dysmorphia -- Chapter 12. Marketing 5.0 and the role of mind mapping in content advertising: an analysis -- Chapter 13. Navigating the digital frontier: an in-depth analysis of the evolving marketing mix and the PPACE acceleration factor -- Chapter 14. Navigating the intersection of ethics and privacy in the AI era -- Chapter 15. Privacy matters: espousing blockchain and artificial intelligence (AI) for consumer data protection on e-commerce platforms in ethical marketing -- Chapter 16. Role of human resource management in the era of augmented reality (AR) and virtual reality (VR) in the global market -- Chapter 17. An analysis on frauds affecting the financial security of the Indian banking sector: a systematic literature review -- Chapter 18. An analytical study on the perception of college students towards the use of e-commerce platforms -- Chapter 19. Showrooming: an ethical gamble in marketing -- Chapter 20. Strategic talent acquisition for ethical marketing: leveraging technology and data governance -- Chapter 21. Swift transactions and unethical conduct: a blame game -- Chapter 22. The impact of social media on mental health: voices from college students. Restricted to subscribers or individual electronic text purchasers. "This book strengthens the understanding of AI enabled marketing standards and data privacy standards for better implementation of AI based marketing analytics"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/17/2024). Artificial intelligence Moral and ethical aspects. Branding (Marketing) Moral and ethical aspects. Busines ethics. Marketing Moral and ethical aspects. Marketing Technological innovations. Artificial intelligence in marketing. Consumer privacy. Data governance. Data privacy standards. Database management. Digital platforms. Ethical marketing. Marketing analytics. Online advertising standards. Online consumer psychology. Societal ethics. Sustainable governance. Technology ethics. Virtual assistance. Electronic books. Nayyar, Varun 1982- editor. Rojhe, Kuldeep 1977- editor. Sauja, Shefali 1991- editor. Sharma, Sandhir 1974- editor. IGI Global, publisher. Print version: 9798369322154 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-2215-4 Volltext |
| spellingShingle | Ethical marketing through data governance standards and effective technology Chapter 1. An empirical study of online and offline way of disclosure of corporate environmental material: a contrast -- Chapter 2. Artificial intelligence in forensic accounting -- Chapter 3. Balancing ethics and economics: navigating data governance in India's marketing world -- Chapter 4. Balancing the scale: ethical marketing in the age of big data - a comprehensive analysis of data governance standards and the role of effective technology -- Chapter 5. Customer engagement in metaverse using big data -- Chapter 6. Ethical marketing: a systematic literature review -- Chapter 7. Ethical marketing and sustainable development goals -- Chapter 8. Exploring ethical dimensions of marketers' influence on electronic word-of-mouth and its effect on customer trust -- Chapter 9. Exploring market knowledge dimensions and knowledge integration mechanisms in automotive cybersecurity and IoT -- Chapter 10. Industry development at COIR: trade reforms and India's export outcomes -- Chapter 11. Instagram and body dysmorphia -- Chapter 12. Marketing 5.0 and the role of mind mapping in content advertising: an analysis -- Chapter 13. Navigating the digital frontier: an in-depth analysis of the evolving marketing mix and the PPACE acceleration factor -- Chapter 14. Navigating the intersection of ethics and privacy in the AI era -- Chapter 15. Privacy matters: espousing blockchain and artificial intelligence (AI) for consumer data protection on e-commerce platforms in ethical marketing -- Chapter 16. Role of human resource management in the era of augmented reality (AR) and virtual reality (VR) in the global market -- Chapter 17. An analysis on frauds affecting the financial security of the Indian banking sector: a systematic literature review -- Chapter 18. An analytical study on the perception of college students towards the use of e-commerce platforms -- Chapter 19. Showrooming: an ethical gamble in marketing -- Chapter 20. Strategic talent acquisition for ethical marketing: leveraging technology and data governance -- Chapter 21. Swift transactions and unethical conduct: a blame game -- Chapter 22. The impact of social media on mental health: voices from college students. Artificial intelligence Moral and ethical aspects. Branding (Marketing) Moral and ethical aspects. Busines ethics. Marketing Moral and ethical aspects. Marketing Technological innovations. |
| title | Ethical marketing through data governance standards and effective technology |
| title_auth | Ethical marketing through data governance standards and effective technology |
| title_exact_search | Ethical marketing through data governance standards and effective technology |
| title_full | Ethical marketing through data governance standards and effective technology edited by Shefali Sauja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma. |
| title_fullStr | Ethical marketing through data governance standards and effective technology edited by Shefali Sauja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma. |
| title_full_unstemmed | Ethical marketing through data governance standards and effective technology edited by Shefali Sauja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma. |
| title_short | Ethical marketing through data governance standards and effective technology |
| title_sort | ethical marketing through data governance standards and effective technology |
| topic | Artificial intelligence Moral and ethical aspects. Branding (Marketing) Moral and ethical aspects. Busines ethics. Marketing Moral and ethical aspects. Marketing Technological innovations. |
| topic_facet | Artificial intelligence Moral and ethical aspects. Branding (Marketing) Moral and ethical aspects. Busines ethics. Marketing Moral and ethical aspects. Marketing Technological innovations. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-2215-4 |
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