AI innovation in services marketing:
"This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics,...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2024]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"-- |
| Beschreibung: | 17 PDFs (299 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369321546 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a AI innovation in services marketing |c edited by Ricardo Correia, Dominyka Venciute. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2024] | |
| 300 | |a 17 PDFs (299 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Where AI meets captivating storytelling: a case study of invest Lithuania -- Chapter 2. The role of artificial intelligence to empower and leverage brands -- Chapter 3. Increasing customer engagement in digital marketing campaigns in a time of AI -- Chapter 4. The role of health marketing in the dissemination of AI and ML application in preventive health -- Chapter 5. The effect of artificial intelligence awareness on job performance: gender as moderator and experience as mediator -- Chapter 6. The influence of artificial intelligence on advertising -- Chapter 7. Artificial intelligence and service marketing innovation -- Chapter 8. Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies -- Chapter 9. The convergence of services and AI: the opportunities and challenges with special reference to the Indian market. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/18/2024). | ||
| 650 | 0 | |a Artificial intelligence |x Industrial applications. | |
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Service industries |x Technological innovations. | |
| 653 | |a AI integration in services marketing. | ||
| 653 | |a AI-powered customer support enhancement. | ||
| 653 | |a Chatbots in multifaceted automation. | ||
| 653 | |a Ethical considerations in AI-enhanced services marketing. | ||
| 653 | |a Future trends and emerging technologies in AI-driven services marketing. | ||
| 653 | |a Introduction to services marketing in the AI era. | ||
| 653 | |a Measuring AI impact on customer experience. | ||
| 653 | |a New roles for customer service employees in the age of AI. | ||
| 653 | |a Personalization and recommendation engines for tailored services with AI. | ||
| 653 | |a The convergence of services and AI opportunities. | ||
| 700 | 1 | |a Correia, Ricardo Fontes |d 1978- |e editor. | |
| 700 | 1 | |a Venciute, Dominyka |d 1990- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2024010194 | |
| 776 | 0 | 8 | |i Print version: |z 9798369321539 |w (DLC) 2024010194 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-2153-9 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| author_facet | Correia, Ricardo Fontes 1978- Venciute, Dominyka 1990- |
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| collection | ZDB-98-IGB |
| contents | Chapter 1. Where AI meets captivating storytelling: a case study of invest Lithuania -- Chapter 2. The role of artificial intelligence to empower and leverage brands -- Chapter 3. Increasing customer engagement in digital marketing campaigns in a time of AI -- Chapter 4. The role of health marketing in the dissemination of AI and ML application in preventive health -- Chapter 5. The effect of artificial intelligence awareness on job performance: gender as moderator and experience as mediator -- Chapter 6. The influence of artificial intelligence on advertising -- Chapter 7. Artificial intelligence and service marketing innovation -- Chapter 8. Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies -- Chapter 9. The convergence of services and AI: the opportunities and challenges with special reference to the Indian market. |
| ctrlnum | (CaBNVSL)slc00005928 (OCoLC)1434590857 |
| dewey-full | 338.4 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4 |
| dewey-search | 338.4 |
| dewey-sort | 3338.4 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00331773 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:52:00Z |
| institution | BVB |
| isbn | 9798369321546 |
| language | English |
| oclc_num | 1434590857 |
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| physical | 17 PDFs (299 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | AI innovation in services marketing edited by Ricardo Correia, Dominyka Venciute. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2024] 17 PDFs (299 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Where AI meets captivating storytelling: a case study of invest Lithuania -- Chapter 2. The role of artificial intelligence to empower and leverage brands -- Chapter 3. Increasing customer engagement in digital marketing campaigns in a time of AI -- Chapter 4. The role of health marketing in the dissemination of AI and ML application in preventive health -- Chapter 5. The effect of artificial intelligence awareness on job performance: gender as moderator and experience as mediator -- Chapter 6. The influence of artificial intelligence on advertising -- Chapter 7. Artificial intelligence and service marketing innovation -- Chapter 8. Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies -- Chapter 9. The convergence of services and AI: the opportunities and challenges with special reference to the Indian market. Restricted to subscribers or individual electronic text purchasers. "This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/18/2024). Artificial intelligence Industrial applications. Service industries Marketing. Service industries Technological innovations. AI integration in services marketing. AI-powered customer support enhancement. Chatbots in multifaceted automation. Ethical considerations in AI-enhanced services marketing. Future trends and emerging technologies in AI-driven services marketing. Introduction to services marketing in the AI era. Measuring AI impact on customer experience. New roles for customer service employees in the age of AI. Personalization and recommendation engines for tailored services with AI. The convergence of services and AI opportunities. Correia, Ricardo Fontes 1978- editor. Venciute, Dominyka 1990- editor. IGI Global, publisher. (Original) (DLC)2024010194 Print version: 9798369321539 (DLC) 2024010194 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-2153-9 Volltext |
| spellingShingle | AI innovation in services marketing Chapter 1. Where AI meets captivating storytelling: a case study of invest Lithuania -- Chapter 2. The role of artificial intelligence to empower and leverage brands -- Chapter 3. Increasing customer engagement in digital marketing campaigns in a time of AI -- Chapter 4. The role of health marketing in the dissemination of AI and ML application in preventive health -- Chapter 5. The effect of artificial intelligence awareness on job performance: gender as moderator and experience as mediator -- Chapter 6. The influence of artificial intelligence on advertising -- Chapter 7. Artificial intelligence and service marketing innovation -- Chapter 8. Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies -- Chapter 9. The convergence of services and AI: the opportunities and challenges with special reference to the Indian market. Artificial intelligence Industrial applications. Service industries Marketing. Service industries Technological innovations. |
| title | AI innovation in services marketing |
| title_auth | AI innovation in services marketing |
| title_exact_search | AI innovation in services marketing |
| title_full | AI innovation in services marketing edited by Ricardo Correia, Dominyka Venciute. |
| title_fullStr | AI innovation in services marketing edited by Ricardo Correia, Dominyka Venciute. |
| title_full_unstemmed | AI innovation in services marketing edited by Ricardo Correia, Dominyka Venciute. |
| title_short | AI innovation in services marketing |
| title_sort | ai innovation in services marketing |
| topic | Artificial intelligence Industrial applications. Service industries Marketing. Service industries Technological innovations. |
| topic_facet | Artificial intelligence Industrial applications. Service industries Marketing. Service industries Technological innovations. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-2153-9 |
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