Navigating the shifting landscape of consumer behavior:
"The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is par...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment.This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students."-- |
| Physical Description: | 17 PDFs (341 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369315958 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Navigating the shifting landscape of consumer behavior |c Fatih Sahin, Cevat Soylemez, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 17 PDFs (341 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Understanding the modern consumer mindset and the psychological elements driving it -- Chapter 2. Polarization in consumer behavior: the rise of minimalism in a materialist world -- Chapter 3. Consumer culture and the paradox of choice in an ambivalent era of emancipation of individual freedoms -- Chapter 4. Multichannel and omnichannel marketing: the new trends in digital retail -- Chapter 5. New marketing approaches and consumer trends in line with technological developments -- Chapter 6. Where is digital retailing evolving?: an evaluation from the perspective of digital retailing technologies -- Chapter 7. Unleashing the déjà rêvé effect in marketing: empowering customer realities -- Chapter 8. Can social media be a transformative tool for building a better society?: the case of YouTube videos on consumer sustainability perception -- Chapter 9. How would you like your (sustainability) influencer?: a cross-cultural discrete choice experiment on preferred influencer characteristics -- Chapter 10. Novel forms of consumption in the postmodern era. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment.This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 02/09/2024). | ||
| 650 | 0 | |a Consumer behavior. | |
| 653 | |a Brand Accountability. | ||
| 653 | |a Brand Activism. | ||
| 653 | |a Brand Loyalty. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Corporate Responsibility. | ||
| 653 | |a Data-Driven Marketing. | ||
| 653 | |a Digital Retail Trends. | ||
| 653 | |a Digital Transformation. | ||
| 653 | |a Ethical Considerations. | ||
| 653 | |a Ethical Marketing. | ||
| 653 | |a Marketing Ethics. | ||
| 653 | |a Omnichannel Strategies. | ||
| 653 | |a Purpose-Driven Marketing. | ||
| 653 | |a Social Media Influence. | ||
| 653 | |a Sustainable Marketing. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Sahin, Fatih |d 1980- |e editor. | |
| 700 | 1 | |a Soylemez, Cevat |d 1987- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369315941 |
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| contents | Chapter 1. Understanding the modern consumer mindset and the psychological elements driving it -- Chapter 2. Polarization in consumer behavior: the rise of minimalism in a materialist world -- Chapter 3. Consumer culture and the paradox of choice in an ambivalent era of emancipation of individual freedoms -- Chapter 4. Multichannel and omnichannel marketing: the new trends in digital retail -- Chapter 5. New marketing approaches and consumer trends in line with technological developments -- Chapter 6. Where is digital retailing evolving?: an evaluation from the perspective of digital retailing technologies -- Chapter 7. Unleashing the déjà rêvé effect in marketing: empowering customer realities -- Chapter 8. Can social media be a transformative tool for building a better society?: the case of YouTube videos on consumer sustainability perception -- Chapter 9. How would you like your (sustainability) influencer?: a cross-cultural discrete choice experiment on preferred influencer characteristics -- Chapter 10. Novel forms of consumption in the postmodern era. |
| ctrlnum | (CaBNVSL)slc00005539 (OCoLC)1416598408 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00329167 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:37Z |
| institution | BVB |
| isbn | 9798369315958 |
| language | English |
| oclc_num | 1416598408 |
| open_access_boolean | |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 17 PDFs (341 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
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| publisher | IGI Global |
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| spelling | Navigating the shifting landscape of consumer behavior Fatih Sahin, Cevat Soylemez, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 17 PDFs (341 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Understanding the modern consumer mindset and the psychological elements driving it -- Chapter 2. Polarization in consumer behavior: the rise of minimalism in a materialist world -- Chapter 3. Consumer culture and the paradox of choice in an ambivalent era of emancipation of individual freedoms -- Chapter 4. Multichannel and omnichannel marketing: the new trends in digital retail -- Chapter 5. New marketing approaches and consumer trends in line with technological developments -- Chapter 6. Where is digital retailing evolving?: an evaluation from the perspective of digital retailing technologies -- Chapter 7. Unleashing the déjà rêvé effect in marketing: empowering customer realities -- Chapter 8. Can social media be a transformative tool for building a better society?: the case of YouTube videos on consumer sustainability perception -- Chapter 9. How would you like your (sustainability) influencer?: a cross-cultural discrete choice experiment on preferred influencer characteristics -- Chapter 10. Novel forms of consumption in the postmodern era. Restricted to subscribers or individual electronic text purchasers. "The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment.This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 02/09/2024). Consumer behavior. Brand Accountability. Brand Activism. Brand Loyalty. Consumer Behavior. Corporate Responsibility. Data-Driven Marketing. Digital Retail Trends. Digital Transformation. Ethical Considerations. Ethical Marketing. Marketing Ethics. Omnichannel Strategies. Purpose-Driven Marketing. Social Media Influence. Sustainable Marketing. Electronic books. Sahin, Fatih 1980- editor. Soylemez, Cevat 1987- editor. IGI Global, publisher. Print version: 9798369315941 |
| spellingShingle | Navigating the shifting landscape of consumer behavior Chapter 1. Understanding the modern consumer mindset and the psychological elements driving it -- Chapter 2. Polarization in consumer behavior: the rise of minimalism in a materialist world -- Chapter 3. Consumer culture and the paradox of choice in an ambivalent era of emancipation of individual freedoms -- Chapter 4. Multichannel and omnichannel marketing: the new trends in digital retail -- Chapter 5. New marketing approaches and consumer trends in line with technological developments -- Chapter 6. Where is digital retailing evolving?: an evaluation from the perspective of digital retailing technologies -- Chapter 7. Unleashing the déjà rêvé effect in marketing: empowering customer realities -- Chapter 8. Can social media be a transformative tool for building a better society?: the case of YouTube videos on consumer sustainability perception -- Chapter 9. How would you like your (sustainability) influencer?: a cross-cultural discrete choice experiment on preferred influencer characteristics -- Chapter 10. Novel forms of consumption in the postmodern era. Consumer behavior. |
| title | Navigating the shifting landscape of consumer behavior |
| title_auth | Navigating the shifting landscape of consumer behavior |
| title_exact_search | Navigating the shifting landscape of consumer behavior |
| title_full | Navigating the shifting landscape of consumer behavior Fatih Sahin, Cevat Soylemez, editors. |
| title_fullStr | Navigating the shifting landscape of consumer behavior Fatih Sahin, Cevat Soylemez, editors. |
| title_full_unstemmed | Navigating the shifting landscape of consumer behavior Fatih Sahin, Cevat Soylemez, editors. |
| title_short | Navigating the shifting landscape of consumer behavior |
| title_sort | navigating the shifting landscape of consumer behavior |
| topic | Consumer behavior. |
| topic_facet | Consumer behavior. Electronic books. |
| work_keys_str_mv | AT sahinfatih navigatingtheshiftinglandscapeofconsumerbehavior AT soylemezcevat navigatingtheshiftinglandscapeofconsumerbehavior AT igiglobal navigatingtheshiftinglandscapeofconsumerbehavior |