Navigating the shifting landscape of consumer behavior:
"The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is par...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2024.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment.This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students."-- |
| Beschreibung: | 17 PDFs (341 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369315958 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00329167 | ||
| 003 | IGIG | ||
| 005 | 20240209134413.0 | ||
| 006 | m eo d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 240209s2024 pau fob 001 0 eng d | ||
| 020 | |a 9798369315958 |q PDF | ||
| 020 | |z 9798369315941 |q print | ||
| 024 | 7 | |a 10.4018/979-8-3693-1594-1 |2 doi | |
| 035 | |a (CaBNVSL)slc00005539 | ||
| 035 | |a (OCoLC)1420824783 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.32 |b .N378 2024e | |
| 082 | 7 | |a 658.8/342 |2 23 | |
| 245 | 0 | 0 | |a Navigating the shifting landscape of consumer behavior |c Fatih Sahin, Cevat Soylemez, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2024. | |
| 300 | |a 17 PDFs (341 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Understanding the modern consumer mindset and the psychological elements driving it -- Chapter 2. Polarization in consumer behavior: the rise of minimalism in a materialist world -- Chapter 3. Consumer culture and the paradox of choice in an ambivalent era of emancipation of individual freedoms -- Chapter 4. Multichannel and omnichannel marketing: the new trends in digital retail -- Chapter 5. New marketing approaches and consumer trends in line with technological developments -- Chapter 6. Where is digital retailing evolving?: an evaluation from the perspective of digital retailing technologies -- Chapter 7. Unleashing the déjà rêvé effect in marketing: empowering customer realities -- Chapter 8. Can social media be a transformative tool for building a better society?: the case of YouTube videos on consumer sustainability perception -- Chapter 9. How would you like your (sustainability) influencer?: a cross-cultural discrete choice experiment on preferred influencer characteristics -- Chapter 10. Novel forms of consumption in the postmodern era. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment.This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 02/09/2024). | ||
| 650 | 0 | |a Consumer behavior. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Sahin, Fatih |d 1980- |e editor. | |
| 700 | 1 | |a Soylemez, Cevat |d 1987- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369315941 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1594-1 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00329167 |
|---|---|
| _version_ | 1816797087868649472 |
| adam_text | |
| any_adam_object | |
| author2 | Sahin, Fatih 1980- Soylemez, Cevat 1987- |
| author2_role | edt edt |
| author2_variant | f s fs c s cs |
| author_facet | Sahin, Fatih 1980- Soylemez, Cevat 1987- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .N378 2024e |
| callnumber-search | HF5415.32 .N378 2024e |
| callnumber-sort | HF 45415.32 N378 42024E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Understanding the modern consumer mindset and the psychological elements driving it -- Chapter 2. Polarization in consumer behavior: the rise of minimalism in a materialist world -- Chapter 3. Consumer culture and the paradox of choice in an ambivalent era of emancipation of individual freedoms -- Chapter 4. Multichannel and omnichannel marketing: the new trends in digital retail -- Chapter 5. New marketing approaches and consumer trends in line with technological developments -- Chapter 6. Where is digital retailing evolving?: an evaluation from the perspective of digital retailing technologies -- Chapter 7. Unleashing the déjà rêvé effect in marketing: empowering customer realities -- Chapter 8. Can social media be a transformative tool for building a better society?: the case of YouTube videos on consumer sustainability perception -- Chapter 9. How would you like your (sustainability) influencer?: a cross-cultural discrete choice experiment on preferred influencer characteristics -- Chapter 10. Novel forms of consumption in the postmodern era. |
| ctrlnum | (CaBNVSL)slc00005539 (OCoLC)1420824783 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03809nam a2200433 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00329167</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20240209134413.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">240209s2024 pau fob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9798369315958</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9798369315941</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/979-8-3693-1594-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00005539</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1420824783</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.32</subfield><subfield code="b">.N378 2024e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Navigating the shifting landscape of consumer behavior </subfield><subfield code="c">Fatih Sahin, Cevat Soylemez, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">2024.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">17 PDFs (341 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Chapter 1. Understanding the modern consumer mindset and the psychological elements driving it -- Chapter 2. Polarization in consumer behavior: the rise of minimalism in a materialist world -- Chapter 3. Consumer culture and the paradox of choice in an ambivalent era of emancipation of individual freedoms -- Chapter 4. Multichannel and omnichannel marketing: the new trends in digital retail -- Chapter 5. New marketing approaches and consumer trends in line with technological developments -- Chapter 6. Where is digital retailing evolving?: an evaluation from the perspective of digital retailing technologies -- Chapter 7. Unleashing the déjà rêvé effect in marketing: empowering customer realities -- Chapter 8. Can social media be a transformative tool for building a better society?: the case of YouTube videos on consumer sustainability perception -- Chapter 9. How would you like your (sustainability) influencer?: a cross-cultural discrete choice experiment on preferred influencer characteristics -- Chapter 10. Novel forms of consumption in the postmodern era.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment.This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students."--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 02/09/2024).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sahin, Fatih</subfield><subfield code="d">1980-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Soylemez, Cevat</subfield><subfield code="d">1987-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9798369315941</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1594-1</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00329167 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:52:00Z |
| institution | BVB |
| isbn | 9798369315958 |
| language | English |
| oclc_num | 1420824783 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 17 PDFs (341 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Navigating the shifting landscape of consumer behavior Fatih Sahin, Cevat Soylemez, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024. 17 PDFs (341 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Understanding the modern consumer mindset and the psychological elements driving it -- Chapter 2. Polarization in consumer behavior: the rise of minimalism in a materialist world -- Chapter 3. Consumer culture and the paradox of choice in an ambivalent era of emancipation of individual freedoms -- Chapter 4. Multichannel and omnichannel marketing: the new trends in digital retail -- Chapter 5. New marketing approaches and consumer trends in line with technological developments -- Chapter 6. Where is digital retailing evolving?: an evaluation from the perspective of digital retailing technologies -- Chapter 7. Unleashing the déjà rêvé effect in marketing: empowering customer realities -- Chapter 8. Can social media be a transformative tool for building a better society?: the case of YouTube videos on consumer sustainability perception -- Chapter 9. How would you like your (sustainability) influencer?: a cross-cultural discrete choice experiment on preferred influencer characteristics -- Chapter 10. Novel forms of consumption in the postmodern era. Restricted to subscribers or individual electronic text purchasers. "The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment.This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 02/09/2024). Consumer behavior. Electronic books. Sahin, Fatih 1980- editor. Soylemez, Cevat 1987- editor. IGI Global, publisher. Print version: 9798369315941 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1594-1 Volltext |
| spellingShingle | Navigating the shifting landscape of consumer behavior Chapter 1. Understanding the modern consumer mindset and the psychological elements driving it -- Chapter 2. Polarization in consumer behavior: the rise of minimalism in a materialist world -- Chapter 3. Consumer culture and the paradox of choice in an ambivalent era of emancipation of individual freedoms -- Chapter 4. Multichannel and omnichannel marketing: the new trends in digital retail -- Chapter 5. New marketing approaches and consumer trends in line with technological developments -- Chapter 6. Where is digital retailing evolving?: an evaluation from the perspective of digital retailing technologies -- Chapter 7. Unleashing the déjà rêvé effect in marketing: empowering customer realities -- Chapter 8. Can social media be a transformative tool for building a better society?: the case of YouTube videos on consumer sustainability perception -- Chapter 9. How would you like your (sustainability) influencer?: a cross-cultural discrete choice experiment on preferred influencer characteristics -- Chapter 10. Novel forms of consumption in the postmodern era. Consumer behavior. |
| title | Navigating the shifting landscape of consumer behavior |
| title_auth | Navigating the shifting landscape of consumer behavior |
| title_exact_search | Navigating the shifting landscape of consumer behavior |
| title_full | Navigating the shifting landscape of consumer behavior Fatih Sahin, Cevat Soylemez, editors. |
| title_fullStr | Navigating the shifting landscape of consumer behavior Fatih Sahin, Cevat Soylemez, editors. |
| title_full_unstemmed | Navigating the shifting landscape of consumer behavior Fatih Sahin, Cevat Soylemez, editors. |
| title_short | Navigating the shifting landscape of consumer behavior |
| title_sort | navigating the shifting landscape of consumer behavior |
| topic | Consumer behavior. |
| topic_facet | Consumer behavior. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1594-1 |
| work_keys_str_mv | AT sahinfatih navigatingtheshiftinglandscapeofconsumerbehavior AT soylemezcevat navigatingtheshiftinglandscapeofconsumerbehavior AT igiglobal navigatingtheshiftinglandscapeofconsumerbehavior |