Contemporary trends in innovative marketing strategies:
"In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, upd...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2024.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility.Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing."-- |
| Beschreibung: | 23 PDFs (394 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369312322 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Contemporary trends in innovative marketing strategies |c Belem Barbosa, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2024. | |
| 300 | |a 23 PDFs (394 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Innovative digital marketing in business -- Chapter 2. A systematic literature review and research agenda of data-driven marketing -- Chapter 3. Harnessing data analytics and marketing intelligence for sustainable marketing innovation -- Chapter 4. Unethical advertising techniques and their impact on consumer shopping habits -- Chapter 5. Artificial intelligence in marketing: a study on tools, use, and impacts -- Chapter 6. Wine labels: the impact on customer perception and intention to buy wine -- Chapter 7. Impact of visual hierarchy on user experience in e-commerce websites -- Chapter 8. Business e-negotiation: specificities, tools, and challenges -- Chapter 9. Then, now, and hereafter of customer engagement: insights from bibliometric and thematic literature review -- Chapter 10. The effects of consumer-influencer parasocial interactions on purchase intentions -- Chapter 11. Influence amplified: leveraging the power of influencer marketing in the digital age -- Chapter 12. A comprehensive examination of mobile augmented reality in tourism (MART) adoption: using the UTAUT2 framework -- Chapter 13. Reaching consensus about the impact of mobile marketing tools on iberian consumer purchase intention: a Delphi study -- Chapter 14. Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys -- Chapter 15. Gaming, esports, and Spanish consumer behavior. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility.Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 03/01/2024). | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Barbosa, Belem |d 1971- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369312315 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1231-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00327028 |
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| _version_ | 1816797087782666240 |
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| author_facet | Barbosa, Belem 1971- |
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| collection | ZDB-98-IGB |
| contents | Chapter 1. Innovative digital marketing in business -- Chapter 2. A systematic literature review and research agenda of data-driven marketing -- Chapter 3. Harnessing data analytics and marketing intelligence for sustainable marketing innovation -- Chapter 4. Unethical advertising techniques and their impact on consumer shopping habits -- Chapter 5. Artificial intelligence in marketing: a study on tools, use, and impacts -- Chapter 6. Wine labels: the impact on customer perception and intention to buy wine -- Chapter 7. Impact of visual hierarchy on user experience in e-commerce websites -- Chapter 8. Business e-negotiation: specificities, tools, and challenges -- Chapter 9. Then, now, and hereafter of customer engagement: insights from bibliometric and thematic literature review -- Chapter 10. The effects of consumer-influencer parasocial interactions on purchase intentions -- Chapter 11. Influence amplified: leveraging the power of influencer marketing in the digital age -- Chapter 12. A comprehensive examination of mobile augmented reality in tourism (MART) adoption: using the UTAUT2 framework -- Chapter 13. Reaching consensus about the impact of mobile marketing tools on iberian consumer purchase intention: a Delphi study -- Chapter 14. Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys -- Chapter 15. Gaming, esports, and Spanish consumer behavior. |
| ctrlnum | (CaBNVSL)slc00005602 (OCoLC)1424492919 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00327028 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:52:00Z |
| institution | BVB |
| isbn | 9798369312322 |
| language | English |
| oclc_num | 1424492919 |
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| physical | 23 PDFs (394 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Contemporary trends in innovative marketing strategies Belem Barbosa, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024. 23 PDFs (394 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Innovative digital marketing in business -- Chapter 2. A systematic literature review and research agenda of data-driven marketing -- Chapter 3. Harnessing data analytics and marketing intelligence for sustainable marketing innovation -- Chapter 4. Unethical advertising techniques and their impact on consumer shopping habits -- Chapter 5. Artificial intelligence in marketing: a study on tools, use, and impacts -- Chapter 6. Wine labels: the impact on customer perception and intention to buy wine -- Chapter 7. Impact of visual hierarchy on user experience in e-commerce websites -- Chapter 8. Business e-negotiation: specificities, tools, and challenges -- Chapter 9. Then, now, and hereafter of customer engagement: insights from bibliometric and thematic literature review -- Chapter 10. The effects of consumer-influencer parasocial interactions on purchase intentions -- Chapter 11. Influence amplified: leveraging the power of influencer marketing in the digital age -- Chapter 12. A comprehensive examination of mobile augmented reality in tourism (MART) adoption: using the UTAUT2 framework -- Chapter 13. Reaching consensus about the impact of mobile marketing tools on iberian consumer purchase intention: a Delphi study -- Chapter 14. Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys -- Chapter 15. Gaming, esports, and Spanish consumer behavior. Restricted to subscribers or individual electronic text purchasers. "In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility.Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 03/01/2024). Marketing. Strategic planning. Electronic books. Barbosa, Belem 1971- editor. IGI Global, publisher. Print version: 9798369312315 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1231-5 Volltext |
| spellingShingle | Contemporary trends in innovative marketing strategies Chapter 1. Innovative digital marketing in business -- Chapter 2. A systematic literature review and research agenda of data-driven marketing -- Chapter 3. Harnessing data analytics and marketing intelligence for sustainable marketing innovation -- Chapter 4. Unethical advertising techniques and their impact on consumer shopping habits -- Chapter 5. Artificial intelligence in marketing: a study on tools, use, and impacts -- Chapter 6. Wine labels: the impact on customer perception and intention to buy wine -- Chapter 7. Impact of visual hierarchy on user experience in e-commerce websites -- Chapter 8. Business e-negotiation: specificities, tools, and challenges -- Chapter 9. Then, now, and hereafter of customer engagement: insights from bibliometric and thematic literature review -- Chapter 10. The effects of consumer-influencer parasocial interactions on purchase intentions -- Chapter 11. Influence amplified: leveraging the power of influencer marketing in the digital age -- Chapter 12. A comprehensive examination of mobile augmented reality in tourism (MART) adoption: using the UTAUT2 framework -- Chapter 13. Reaching consensus about the impact of mobile marketing tools on iberian consumer purchase intention: a Delphi study -- Chapter 14. Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys -- Chapter 15. Gaming, esports, and Spanish consumer behavior. Marketing. Strategic planning. |
| title | Contemporary trends in innovative marketing strategies |
| title_auth | Contemporary trends in innovative marketing strategies |
| title_exact_search | Contemporary trends in innovative marketing strategies |
| title_full | Contemporary trends in innovative marketing strategies Belem Barbosa, editor. |
| title_fullStr | Contemporary trends in innovative marketing strategies Belem Barbosa, editor. |
| title_full_unstemmed | Contemporary trends in innovative marketing strategies Belem Barbosa, editor. |
| title_short | Contemporary trends in innovative marketing strategies |
| title_sort | contemporary trends in innovative marketing strategies |
| topic | Marketing. Strategic planning. |
| topic_facet | Marketing. Strategic planning. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1231-5 |
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