Global perspectives on social media influencers and strategic business communication:
"In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere.Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers."-- |
| Beschreibung: | 29 PDFs (430 Seiten) : illustrations Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369309131 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 245 | 0 | 0 | |a Global perspectives on social media influencers and strategic business communication |c Nicky Chang Bi, Ruonan Zhang, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 29 PDFs (430 Seiten) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Motivations and influencers. Chapter 1. Shaping style: the rise of fashion and beauty social media influencers ; Chapter 2. Exploring motivations of social media influencers in content production ; Chapter 3. Influencers' perception of personal branding on social media in Vietnam -- Section 2. Practices of influencers. Chapter 4. The wendy's retweet challenge: neoliberalism, social media, and the creation of an influencer ; Chapter 5. Influencers using instagram to promote change in the knitting community ; Chapter 6. Exploring communication practices of influencers on commerce-focused social media: whatnot -- Section 3. Influencers in industries. Chapter 7. Skin deep: body positivity influencer campaigns ; Chapter 8. Food-related youtube influencer marketing: the impact of homophily and interactivity on social media engagement ; Chapter 9. Doug the pug, eggnog, and boo: the impact of pet influencers on stakeholders' purchase intentions and attitudes toward the brand ; Chapter 10. Revolutionizing edu-influencers as minorities nudging sustainable fashion consumption on instagram -- Section 4. Influencers and engagement. Chapter 11. Investigating the impact of influencer wishful identification and parasocial relationships on purchasing behavior: insights from influencer fan data ; Chapter 12. Beyond the borders: fashion influencers shaping global trends ; Chapter 13. The role of influencer trust, gender congruency, and expertise congruency: a cross-national comparison between Douyin and Tiktok users in China and the USA ; Chapter 14. Navigating consumer engagement: unveiling the influence of social media influencers -- Section 5. Influencers and ethics. Chapter 15. Systematic literature review: bibliometrics on ethics practised by influencers ; Chapter 16. The ethics of collaborating with social media influencers: influencers and psychological well-being ; Chapter 17. Leveraging artificial intelligence for ethical social media influencer communication. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere.Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/19/2024). | ||
| 650 | 0 | |a Social influence. | |
| 650 | 0 | |a Social media. | |
| 653 | |a Audience Engagement. | ||
| 653 | |a Brand Loyalty. | ||
| 653 | |a Cancel Culture. | ||
| 653 | |a Cross-Industry Impact. | ||
| 653 | |a Cultural Norms. | ||
| 653 | |a Digital Natives. | ||
| 653 | |a Ethical Decision-Making. | ||
| 653 | |a Global Perspectives. | ||
| 653 | |a Influencer Marketing. | ||
| 653 | |a Parasocial Relationships. | ||
| 653 | |a Purchase Behavior. | ||
| 653 | |a Reputation Management. | ||
| 653 | |a Social Media Influencers. | ||
| 653 | |a Strategic Business Communication. | ||
| 653 | |a Virtual Influencers. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Bi, Nicky Chang |d 1987- |e editor. | |
| 700 | 1 | |a Zhang, Ruonan Zhang |d 1991- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369309124 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-0912-4 |3 Volltext |
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| contents | Section 1. Motivations and influencers. Chapter 1. Shaping style: the rise of fashion and beauty social media influencers ; Chapter 2. Exploring motivations of social media influencers in content production ; Chapter 3. Influencers' perception of personal branding on social media in Vietnam -- Section 2. Practices of influencers. Chapter 4. The wendy's retweet challenge: neoliberalism, social media, and the creation of an influencer ; Chapter 5. Influencers using instagram to promote change in the knitting community ; Chapter 6. Exploring communication practices of influencers on commerce-focused social media: whatnot -- Section 3. Influencers in industries. Chapter 7. Skin deep: body positivity influencer campaigns ; Chapter 8. Food-related youtube influencer marketing: the impact of homophily and interactivity on social media engagement ; Chapter 9. Doug the pug, eggnog, and boo: the impact of pet influencers on stakeholders' purchase intentions and attitudes toward the brand ; Chapter 10. Revolutionizing edu-influencers as minorities nudging sustainable fashion consumption on instagram -- Section 4. Influencers and engagement. Chapter 11. Investigating the impact of influencer wishful identification and parasocial relationships on purchasing behavior: insights from influencer fan data ; Chapter 12. Beyond the borders: fashion influencers shaping global trends ; Chapter 13. The role of influencer trust, gender congruency, and expertise congruency: a cross-national comparison between Douyin and Tiktok users in China and the USA ; Chapter 14. Navigating consumer engagement: unveiling the influence of social media influencers -- Section 5. Influencers and ethics. Chapter 15. Systematic literature review: bibliometrics on ethics practised by influencers ; Chapter 16. The ethics of collaborating with social media influencers: influencers and psychological well-being ; Chapter 17. Leveraging artificial intelligence for ethical social media influencer communication. |
| ctrlnum | (CaBNVSL)slc00006093 (OCoLC)1441739383 |
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| dewey-ones | 302 - Social interaction |
| dewey-raw | 302/.13 |
| dewey-search | 302/.13 |
| dewey-sort | 3302 213 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00325234 |
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| indexdate | 2025-03-18T14:30:37Z |
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| isbn | 9798369309131 |
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| spelling | Global perspectives on social media influencers and strategic business communication Nicky Chang Bi, Ruonan Zhang, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 29 PDFs (430 Seiten) : illustrations text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Motivations and influencers. Chapter 1. Shaping style: the rise of fashion and beauty social media influencers ; Chapter 2. Exploring motivations of social media influencers in content production ; Chapter 3. Influencers' perception of personal branding on social media in Vietnam -- Section 2. Practices of influencers. Chapter 4. The wendy's retweet challenge: neoliberalism, social media, and the creation of an influencer ; Chapter 5. Influencers using instagram to promote change in the knitting community ; Chapter 6. Exploring communication practices of influencers on commerce-focused social media: whatnot -- Section 3. Influencers in industries. Chapter 7. Skin deep: body positivity influencer campaigns ; Chapter 8. Food-related youtube influencer marketing: the impact of homophily and interactivity on social media engagement ; Chapter 9. Doug the pug, eggnog, and boo: the impact of pet influencers on stakeholders' purchase intentions and attitudes toward the brand ; Chapter 10. Revolutionizing edu-influencers as minorities nudging sustainable fashion consumption on instagram -- Section 4. Influencers and engagement. Chapter 11. Investigating the impact of influencer wishful identification and parasocial relationships on purchasing behavior: insights from influencer fan data ; Chapter 12. Beyond the borders: fashion influencers shaping global trends ; Chapter 13. The role of influencer trust, gender congruency, and expertise congruency: a cross-national comparison between Douyin and Tiktok users in China and the USA ; Chapter 14. Navigating consumer engagement: unveiling the influence of social media influencers -- Section 5. Influencers and ethics. Chapter 15. Systematic literature review: bibliometrics on ethics practised by influencers ; Chapter 16. The ethics of collaborating with social media influencers: influencers and psychological well-being ; Chapter 17. Leveraging artificial intelligence for ethical social media influencer communication. Restricted to subscribers or individual electronic text purchasers. "In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere.Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/19/2024). Social influence. Social media. Audience Engagement. Brand Loyalty. Cancel Culture. Cross-Industry Impact. Cultural Norms. Digital Natives. Ethical Decision-Making. Global Perspectives. Influencer Marketing. Parasocial Relationships. Purchase Behavior. Reputation Management. Social Media Influencers. Strategic Business Communication. Virtual Influencers. Electronic books. Bi, Nicky Chang 1987- editor. Zhang, Ruonan Zhang 1991- editor. IGI Global, publisher. Print version: 9798369309124 |
| spellingShingle | Global perspectives on social media influencers and strategic business communication Section 1. Motivations and influencers. Chapter 1. Shaping style: the rise of fashion and beauty social media influencers ; Chapter 2. Exploring motivations of social media influencers in content production ; Chapter 3. Influencers' perception of personal branding on social media in Vietnam -- Section 2. Practices of influencers. Chapter 4. The wendy's retweet challenge: neoliberalism, social media, and the creation of an influencer ; Chapter 5. Influencers using instagram to promote change in the knitting community ; Chapter 6. Exploring communication practices of influencers on commerce-focused social media: whatnot -- Section 3. Influencers in industries. Chapter 7. Skin deep: body positivity influencer campaigns ; Chapter 8. Food-related youtube influencer marketing: the impact of homophily and interactivity on social media engagement ; Chapter 9. Doug the pug, eggnog, and boo: the impact of pet influencers on stakeholders' purchase intentions and attitudes toward the brand ; Chapter 10. Revolutionizing edu-influencers as minorities nudging sustainable fashion consumption on instagram -- Section 4. Influencers and engagement. Chapter 11. Investigating the impact of influencer wishful identification and parasocial relationships on purchasing behavior: insights from influencer fan data ; Chapter 12. Beyond the borders: fashion influencers shaping global trends ; Chapter 13. The role of influencer trust, gender congruency, and expertise congruency: a cross-national comparison between Douyin and Tiktok users in China and the USA ; Chapter 14. Navigating consumer engagement: unveiling the influence of social media influencers -- Section 5. Influencers and ethics. Chapter 15. Systematic literature review: bibliometrics on ethics practised by influencers ; Chapter 16. The ethics of collaborating with social media influencers: influencers and psychological well-being ; Chapter 17. Leveraging artificial intelligence for ethical social media influencer communication. Social influence. Social media. |
| title | Global perspectives on social media influencers and strategic business communication |
| title_auth | Global perspectives on social media influencers and strategic business communication |
| title_exact_search | Global perspectives on social media influencers and strategic business communication |
| title_full | Global perspectives on social media influencers and strategic business communication Nicky Chang Bi, Ruonan Zhang, editors. |
| title_fullStr | Global perspectives on social media influencers and strategic business communication Nicky Chang Bi, Ruonan Zhang, editors. |
| title_full_unstemmed | Global perspectives on social media influencers and strategic business communication Nicky Chang Bi, Ruonan Zhang, editors. |
| title_short | Global perspectives on social media influencers and strategic business communication |
| title_sort | global perspectives on social media influencers and strategic business communication |
| topic | Social influence. Social media. |
| topic_facet | Social influence. Social media. Electronic books. |
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