Building strong brands and engaging customers with sound:
"In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust bran...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2024.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding. The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging. This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being."-- |
| Beschreibung: | 16 PDFs (267 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369307793 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 245 | 0 | 0 | |a Building strong brands and engaging customers with sound |c Minna-Maarit Jaskari, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2024. | |
| 300 | |a 16 PDFs (267 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Using soundscape to design branded environments -- Chapter 2. Luxury shoppers' experiences with background music: implications for luxury brand management -- Chapter 3. Headphone culture in public spaces of transfer: linking ubiquitous private listening to warped space -- Chapter 4. Political affiliation of musical artists contributing to sonic elements of advertising -- Chapter 5. An investigation into sound and music in branding: premises and practices of production -- Chapter 6. Sonic branding in the telecom sector: a case study of Airtel's jingle -- Chapter 7. Using music to assemble dance and exercise class experiencescapes -- Chapter 8. Harmonizing brand experience: the role of sound in shaping the customer brand experience journey. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding. The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging. This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 04/10/2024). | ||
| 650 | 0 | |a Acoustical engineering. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Music in advertising. | |
| 650 | 0 | |a Sound |x Psychological aspects. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Jaskari, Minna-Maarit |d 1971- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| contents | Chapter 1. Using soundscape to design branded environments -- Chapter 2. Luxury shoppers' experiences with background music: implications for luxury brand management -- Chapter 3. Headphone culture in public spaces of transfer: linking ubiquitous private listening to warped space -- Chapter 4. Political affiliation of musical artists contributing to sonic elements of advertising -- Chapter 5. An investigation into sound and music in branding: premises and practices of production -- Chapter 6. Sonic branding in the telecom sector: a case study of Airtel's jingle -- Chapter 7. Using music to assemble dance and exercise class experiencescapes -- Chapter 8. Harmonizing brand experience: the role of sound in shaping the customer brand experience journey. |
| ctrlnum | (CaBNVSL)slc00005747 (OCoLC)1428445399 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00324719 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:52:00Z |
| institution | BVB |
| isbn | 9798369307793 |
| language | English |
| oclc_num | 1428445399 |
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| physical | 16 PDFs (267 pages) Also available in print. |
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| publishDate | 2024 |
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| publisher | IGI Global, |
| record_format | marc |
| spelling | Building strong brands and engaging customers with sound Minna-Maarit Jaskari, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024. 16 PDFs (267 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Using soundscape to design branded environments -- Chapter 2. Luxury shoppers' experiences with background music: implications for luxury brand management -- Chapter 3. Headphone culture in public spaces of transfer: linking ubiquitous private listening to warped space -- Chapter 4. Political affiliation of musical artists contributing to sonic elements of advertising -- Chapter 5. An investigation into sound and music in branding: premises and practices of production -- Chapter 6. Sonic branding in the telecom sector: a case study of Airtel's jingle -- Chapter 7. Using music to assemble dance and exercise class experiencescapes -- Chapter 8. Harmonizing brand experience: the role of sound in shaping the customer brand experience journey. Restricted to subscribers or individual electronic text purchasers. "In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding. The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging. This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 04/10/2024). Acoustical engineering. Branding (Marketing) Music in advertising. Sound Psychological aspects. Electronic books. Jaskari, Minna-Maarit 1971- editor. IGI Global, publisher. Print version: 9798369307786 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-0778-6 Volltext |
| spellingShingle | Building strong brands and engaging customers with sound Chapter 1. Using soundscape to design branded environments -- Chapter 2. Luxury shoppers' experiences with background music: implications for luxury brand management -- Chapter 3. Headphone culture in public spaces of transfer: linking ubiquitous private listening to warped space -- Chapter 4. Political affiliation of musical artists contributing to sonic elements of advertising -- Chapter 5. An investigation into sound and music in branding: premises and practices of production -- Chapter 6. Sonic branding in the telecom sector: a case study of Airtel's jingle -- Chapter 7. Using music to assemble dance and exercise class experiencescapes -- Chapter 8. Harmonizing brand experience: the role of sound in shaping the customer brand experience journey. Acoustical engineering. Branding (Marketing) Music in advertising. Sound Psychological aspects. |
| title | Building strong brands and engaging customers with sound |
| title_auth | Building strong brands and engaging customers with sound |
| title_exact_search | Building strong brands and engaging customers with sound |
| title_full | Building strong brands and engaging customers with sound Minna-Maarit Jaskari, editor. |
| title_fullStr | Building strong brands and engaging customers with sound Minna-Maarit Jaskari, editor. |
| title_full_unstemmed | Building strong brands and engaging customers with sound Minna-Maarit Jaskari, editor. |
| title_short | Building strong brands and engaging customers with sound |
| title_sort | building strong brands and engaging customers with sound |
| topic | Acoustical engineering. Branding (Marketing) Music in advertising. Sound Psychological aspects. |
| topic_facet | Acoustical engineering. Branding (Marketing) Music in advertising. Sound Psychological aspects. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-0778-6 |
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