Modern healthcare marketing in the digital era:
"Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With inno...
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| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2024.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction. "-- |
| Beschreibung: | 21 PDFs (286 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369306802 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 505 | 0 | |a Chapter 1. Healthcare marketing, meaning, historical development, applications, and current status -- Chapter 2. The role of social media in healthcare marketing -- Chapter 3. The transformation of healthcare marketing in the new digital era: a comprehensive analysis with reference to China -- Chapter 4. Marketing of the healthcare system in the light of sources of its financing and tools for building a competitive advantage -- Chapter 5. Marketing strategies of big pharma and impact of generics in healthcare -- Chapter 6. Sustainability and healthcare marketing in the digital age -- Chapter 7. Artificial intelligence in medical and healthcare service: applications and challenges -- Chapter 8. The relevance of literacy in digital health for success of healthcare and its marketing: navigating towards digital health literacy -- Chapter 9. A review of the Colombian healthcare system: challenges and opportunities -- Chapter 10. Cross-sector partnerships and relationship marketing in healthcare: the example of fairy tale therapy in children's hospitals in Poland -- Chapter 11. The application of design thinking in healthcare marketing: a systematic review -- Chapter 12. The role of AI in elevating hospital service quality: framework, development, and applications -- Chapter 13. Policy for digitalization of the Georgian healthcare system -- Chapter 14. Strategic and positive business communication for healthcare. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction. "-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/14/2023). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Big data. | |
| 650 | 2 | |a Artificial Intelligence. | |
| 650 | 2 | |a Big Data. | |
| 650 | 2 | |a Digital Technology. | |
| 650 | 2 | |a Marketing of Health Services . | |
| 655 | 4 | |a Electronic books. | |
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| contents | Chapter 1. Healthcare marketing, meaning, historical development, applications, and current status -- Chapter 2. The role of social media in healthcare marketing -- Chapter 3. The transformation of healthcare marketing in the new digital era: a comprehensive analysis with reference to China -- Chapter 4. Marketing of the healthcare system in the light of sources of its financing and tools for building a competitive advantage -- Chapter 5. Marketing strategies of big pharma and impact of generics in healthcare -- Chapter 6. Sustainability and healthcare marketing in the digital age -- Chapter 7. Artificial intelligence in medical and healthcare service: applications and challenges -- Chapter 8. The relevance of literacy in digital health for success of healthcare and its marketing: navigating towards digital health literacy -- Chapter 9. A review of the Colombian healthcare system: challenges and opportunities -- Chapter 10. Cross-sector partnerships and relationship marketing in healthcare: the example of fairy tale therapy in children's hospitals in Poland -- Chapter 11. The application of design thinking in healthcare marketing: a systematic review -- Chapter 12. The role of AI in elevating hospital service quality: framework, development, and applications -- Chapter 13. Policy for digitalization of the Georgian healthcare system -- Chapter 14. Strategic and positive business communication for healthcare. |
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| genre | Electronic books. |
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| id | ZDB-98-IGB-00324069 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:52:00Z |
| institution | BVB |
| isbn | 9798369306802 |
| language | English |
| oclc_num | 1414666649 |
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| physical | 21 PDFs (286 pages) Also available in print. |
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| spelling | Modern healthcare marketing in the digital era Kakhaber Djakeli, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024. 21 PDFs (286 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Healthcare marketing, meaning, historical development, applications, and current status -- Chapter 2. The role of social media in healthcare marketing -- Chapter 3. The transformation of healthcare marketing in the new digital era: a comprehensive analysis with reference to China -- Chapter 4. Marketing of the healthcare system in the light of sources of its financing and tools for building a competitive advantage -- Chapter 5. Marketing strategies of big pharma and impact of generics in healthcare -- Chapter 6. Sustainability and healthcare marketing in the digital age -- Chapter 7. Artificial intelligence in medical and healthcare service: applications and challenges -- Chapter 8. The relevance of literacy in digital health for success of healthcare and its marketing: navigating towards digital health literacy -- Chapter 9. A review of the Colombian healthcare system: challenges and opportunities -- Chapter 10. Cross-sector partnerships and relationship marketing in healthcare: the example of fairy tale therapy in children's hospitals in Poland -- Chapter 11. The application of design thinking in healthcare marketing: a systematic review -- Chapter 12. The role of AI in elevating hospital service quality: framework, development, and applications -- Chapter 13. Policy for digitalization of the Georgian healthcare system -- Chapter 14. Strategic and positive business communication for healthcare. Restricted to subscribers or individual electronic text purchasers. "Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction. "-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/14/2023). Artificial intelligence. Big data. Artificial Intelligence. Big Data. Digital Technology. Marketing of Health Services . Electronic books. Djakeli, Kakhaber 1967- editor. IGI Global, publisher. Print version: 9798369306796 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-0679-6 Volltext |
| spellingShingle | Modern healthcare marketing in the digital era Chapter 1. Healthcare marketing, meaning, historical development, applications, and current status -- Chapter 2. The role of social media in healthcare marketing -- Chapter 3. The transformation of healthcare marketing in the new digital era: a comprehensive analysis with reference to China -- Chapter 4. Marketing of the healthcare system in the light of sources of its financing and tools for building a competitive advantage -- Chapter 5. Marketing strategies of big pharma and impact of generics in healthcare -- Chapter 6. Sustainability and healthcare marketing in the digital age -- Chapter 7. Artificial intelligence in medical and healthcare service: applications and challenges -- Chapter 8. The relevance of literacy in digital health for success of healthcare and its marketing: navigating towards digital health literacy -- Chapter 9. A review of the Colombian healthcare system: challenges and opportunities -- Chapter 10. Cross-sector partnerships and relationship marketing in healthcare: the example of fairy tale therapy in children's hospitals in Poland -- Chapter 11. The application of design thinking in healthcare marketing: a systematic review -- Chapter 12. The role of AI in elevating hospital service quality: framework, development, and applications -- Chapter 13. Policy for digitalization of the Georgian healthcare system -- Chapter 14. Strategic and positive business communication for healthcare. Artificial intelligence. Big data. Artificial Intelligence. Big Data. Digital Technology. Marketing of Health Services . |
| title | Modern healthcare marketing in the digital era |
| title_auth | Modern healthcare marketing in the digital era |
| title_exact_search | Modern healthcare marketing in the digital era |
| title_full | Modern healthcare marketing in the digital era Kakhaber Djakeli, editors. |
| title_fullStr | Modern healthcare marketing in the digital era Kakhaber Djakeli, editors. |
| title_full_unstemmed | Modern healthcare marketing in the digital era Kakhaber Djakeli, editors. |
| title_short | Modern healthcare marketing in the digital era |
| title_sort | modern healthcare marketing in the digital era |
| topic | Artificial intelligence. Big data. Artificial Intelligence. Big Data. Digital Technology. Marketing of Health Services . |
| topic_facet | Artificial intelligence. Big data. Artificial Intelligence. Big Data. Digital Technology. Marketing of Health Services . Electronic books. |
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