Using influencer marketing as a digital business strategy:
"Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics i...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike.The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field."-- |
| Physical Description: | 20 PDFs (371 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369305539 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Using influencer marketing as a digital business strategy |c Sandrina Teixeira, Sara Teixeira, Zaila Oliveira, Elnivan Souza, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The power of influence: unleashing the potential of influencer marketing -- Chapter 2. Use of influencers in different sectors of the economy -- Chapter 3. How influencers can leverage performance in business -- Chapter 4. All users are equal, but some users are more equal than others: exploring the psychology of users that follow social media influencers -- Chapter 5. Virtual influencers: the irruption of artificial intelligence in digital influencers -- Chapter 6. Influencing the influencers through co-creation: approaches to successful brand strategies -- Chapter 7. The intrinsic property of a representation in the phygital transformation: a (Meta) influence as a force with magnitude and direction in the metaverse -- Chapter 8. Virtual influencers: a bibliometric analysis -- Chapter 9. Stimuli for the use of digital influencers in the culture sector: an analysis of the Portuguese context -- Chapter 10. Tiktok content categories and user engagement behavior: Alisha Lehmann celebrity athlete and influencer -- Chapter 11. Digital marketing tools and market trends in the skincare industry: consumer behavior and sales growth insights -- Chapter 12. Digital influencers and the restaurant sector -- Chapter 13. Changing consumer buyer decision process in the context of instamoms. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike.The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/14/2023). | ||
| 650 | 0 | |a Business |x Data processing. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 653 | |a Digital Business Models. | ||
| 653 | |a Digital Communication. | ||
| 653 | |a Digital Influencers. | ||
| 653 | |a Digital Marketing. | ||
| 653 | |a Digital Transformation on Society. | ||
| 653 | |a Digital Trends. | ||
| 653 | |a Influencer And Brand Strategy. | ||
| 653 | |a Influencer And Customer Intention and Habits. | ||
| 653 | |a Influencer Types of Content. | ||
| 653 | |a Meta-Influencer. | ||
| 653 | |a Metrics Of Influencer Marketing. | ||
| 653 | |a Nano-Influencers. | ||
| 653 | |a Organic and Paid Influencers. | ||
| 653 | |a Role of Digital Influencers in Digital Culture. | ||
| 653 | |a Social Media and Influencers. | ||
| 653 | |a Technological Skills of Digital Influencers. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Oliveira, Zaila |d 1960- |e editor. | |
| 700 | 1 | |a Souza, Elnivan |d 1980- |e editor. | |
| 700 | 1 | |a Teixeira, Sandrina |d 1975- |e editor. | |
| 700 | 1 | |a Teixeira, Sara |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 912 | |a ZDB-98-IGB | ||
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| contents | Chapter 1. The power of influence: unleashing the potential of influencer marketing -- Chapter 2. Use of influencers in different sectors of the economy -- Chapter 3. How influencers can leverage performance in business -- Chapter 4. All users are equal, but some users are more equal than others: exploring the psychology of users that follow social media influencers -- Chapter 5. Virtual influencers: the irruption of artificial intelligence in digital influencers -- Chapter 6. Influencing the influencers through co-creation: approaches to successful brand strategies -- Chapter 7. The intrinsic property of a representation in the phygital transformation: a (Meta) influence as a force with magnitude and direction in the metaverse -- Chapter 8. Virtual influencers: a bibliometric analysis -- Chapter 9. Stimuli for the use of digital influencers in the culture sector: an analysis of the Portuguese context -- Chapter 10. Tiktok content categories and user engagement behavior: Alisha Lehmann celebrity athlete and influencer -- Chapter 11. Digital marketing tools and market trends in the skincare industry: consumer behavior and sales growth insights -- Chapter 12. Digital influencers and the restaurant sector -- Chapter 13. Changing consumer buyer decision process in the context of instamoms. |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00323357 |
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| indexdate | 2025-03-18T14:30:37Z |
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| isbn | 9798369305539 |
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| spelling | Using influencer marketing as a digital business strategy Sandrina Teixeira, Sara Teixeira, Zaila Oliveira, Elnivan Souza, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 20 PDFs (371 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The power of influence: unleashing the potential of influencer marketing -- Chapter 2. Use of influencers in different sectors of the economy -- Chapter 3. How influencers can leverage performance in business -- Chapter 4. All users are equal, but some users are more equal than others: exploring the psychology of users that follow social media influencers -- Chapter 5. Virtual influencers: the irruption of artificial intelligence in digital influencers -- Chapter 6. Influencing the influencers through co-creation: approaches to successful brand strategies -- Chapter 7. The intrinsic property of a representation in the phygital transformation: a (Meta) influence as a force with magnitude and direction in the metaverse -- Chapter 8. Virtual influencers: a bibliometric analysis -- Chapter 9. Stimuli for the use of digital influencers in the culture sector: an analysis of the Portuguese context -- Chapter 10. Tiktok content categories and user engagement behavior: Alisha Lehmann celebrity athlete and influencer -- Chapter 11. Digital marketing tools and market trends in the skincare industry: consumer behavior and sales growth insights -- Chapter 12. Digital influencers and the restaurant sector -- Chapter 13. Changing consumer buyer decision process in the context of instamoms. Restricted to subscribers or individual electronic text purchasers. "Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike.The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/14/2023). Business Data processing. Marketing Data processing. Digital Business Models. Digital Communication. Digital Influencers. Digital Marketing. Digital Transformation on Society. Digital Trends. Influencer And Brand Strategy. Influencer And Customer Intention and Habits. Influencer Types of Content. Meta-Influencer. Metrics Of Influencer Marketing. Nano-Influencers. Organic and Paid Influencers. Role of Digital Influencers in Digital Culture. Social Media and Influencers. Technological Skills of Digital Influencers. Electronic books. Oliveira, Zaila 1960- editor. Souza, Elnivan 1980- editor. Teixeira, Sandrina 1975- editor. Teixeira, Sara editor. IGI Global, publisher. Print version: 9798369305515 |
| spellingShingle | Using influencer marketing as a digital business strategy Chapter 1. The power of influence: unleashing the potential of influencer marketing -- Chapter 2. Use of influencers in different sectors of the economy -- Chapter 3. How influencers can leverage performance in business -- Chapter 4. All users are equal, but some users are more equal than others: exploring the psychology of users that follow social media influencers -- Chapter 5. Virtual influencers: the irruption of artificial intelligence in digital influencers -- Chapter 6. Influencing the influencers through co-creation: approaches to successful brand strategies -- Chapter 7. The intrinsic property of a representation in the phygital transformation: a (Meta) influence as a force with magnitude and direction in the metaverse -- Chapter 8. Virtual influencers: a bibliometric analysis -- Chapter 9. Stimuli for the use of digital influencers in the culture sector: an analysis of the Portuguese context -- Chapter 10. Tiktok content categories and user engagement behavior: Alisha Lehmann celebrity athlete and influencer -- Chapter 11. Digital marketing tools and market trends in the skincare industry: consumer behavior and sales growth insights -- Chapter 12. Digital influencers and the restaurant sector -- Chapter 13. Changing consumer buyer decision process in the context of instamoms. Business Data processing. Marketing Data processing. |
| title | Using influencer marketing as a digital business strategy |
| title_auth | Using influencer marketing as a digital business strategy |
| title_exact_search | Using influencer marketing as a digital business strategy |
| title_full | Using influencer marketing as a digital business strategy Sandrina Teixeira, Sara Teixeira, Zaila Oliveira, Elnivan Souza, editors. |
| title_fullStr | Using influencer marketing as a digital business strategy Sandrina Teixeira, Sara Teixeira, Zaila Oliveira, Elnivan Souza, editors. |
| title_full_unstemmed | Using influencer marketing as a digital business strategy Sandrina Teixeira, Sara Teixeira, Zaila Oliveira, Elnivan Souza, editors. |
| title_short | Using influencer marketing as a digital business strategy |
| title_sort | using influencer marketing as a digital business strategy |
| topic | Business Data processing. Marketing Data processing. |
| topic_facet | Business Data processing. Marketing Data processing. Electronic books. |
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