Sustainable marketing, branding, and reputation management: strategies for a greener future
"In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable marketing, branding, and reputation...
Gespeichert in:
| Weitere Verfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable marketing, branding, and reputation management: strategies for a greener future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing."-- |
| Beschreibung: | 35 PDFs (670 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369300206 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 245 | 0 | 0 | |a Sustainable marketing, branding, and reputation management |b strategies for a greener future |c edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 35 PDFs (670 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Investigating the antecedents of eco-friendly vehicle purchase intentions: an extension of the theory of planned behavior -- Chapter 2. Reverse logistics and marketing as tools for sustainability -- Chapter 3. Sustainable supply chain management: reducing the environmental impact of production and distribution processes -- Chapter 4. Sustainable supply chain management: a conceptual framework and prospects for future research -- Chapter 5. Sustainability marketing in emerging markets: the case of Uganda -- Chapter 6. Sustainable marketing in emerging markets: how to market sustainable products in emerging markets -- Chapter 7. Sustainable marketing communication via social media: searching for a balance in corporate and consumer dialogue -- Chapter 8. Understanding green marketing in agriculture: a stakeholder analysis in Angola -- Chapter 9. Green marketing, environmental awareness, and innovation as factors for the purchase of green products -- Chapter 10. Strategies for reducing the environmental impact of impulse buying -- Chapter 11. Reputation management: a cog for nurturing trust and building entrepreneurial success -- Chapter 12. Building a strong brand: future strategies and insights -- Chapter 13. Does gamification affect customer brand engagement and brand value co-creation? -- Chapter 14. Social media marketing challenges and new directions post COVID-19 -- Chapter 15. The role of digital marketing in sustainable marketing: using digital channels to raise awareness and promote sustainable products and services -- Chapter 16. The role of supply chain control towers in facilitating sustainable supply chain management practices -- Chapter 17. Rethinking marketing mix strategies for the bottom of the pyramid: unveiling challenges and opportunities -- Chapter 18. How to integrate sustainable considerations into the 4ps of marketing: product, price, promotion, place -- Chapter 19. Sustainability challenges in the world of football: how can a club become carbon neutral? a case study of the forest green rovers -- Chapter 20. Why haven't you bought a solar panel?: consumerism at its "green" best with the Myers-Briggs type indicator -- Chapter 21. Storytelling for the faceless: a tool for communicating sustainability and circular economy in the public sector -- Chapter 22. Walking or talking, that is the question in the Italian fashion industry -- Chapter 23. Sustainable marketing in e-commerce: strategies for environmental impact reduction -- Chapter 24. Green marketing strategies and consumer behavior: insights for achieving sustainable marketing success -- Chapter 25. Exploitation of trademarks by churches: case study on sustainable marketing, branding, and reputation management -- Chapter 26. Exploring the role of lifestyle and personality in predicting the green buying intentions of responsible consumers: sustainability insights from an emerging economy -- Chapter 27. Did COVID-19 support sustainable marketing?: modelling the enablers of e-commerce online shopping in the pandemic -- Chapter 28. AI-powered technologies used in online fashion retail for sustainable business: AI-powered technologies impacting consumer buying behavior. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable marketing, branding, and reputation management: strategies for a greener future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 09/29/2023). | ||
| 650 | 0 | |a Branding (Marketing) |x Environmental aspects. | |
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Sustainable development. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Bensson, Ruzive, |e editor. | |
| 700 | 1 | |a Bigirimana, Stanislas, |e editor. | |
| 700 | 1 | |a Blossom, Christina, |e editor. | |
| 700 | 1 | |a Chiwaridzo, Option Takunda, |e editor. | |
| 700 | 1 | |a Masengu, Reason |d 1982- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369300190 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-0019-0 |3 Volltext |
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| 049 | |a DE-863 | ||
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| contents | Chapter 1. Investigating the antecedents of eco-friendly vehicle purchase intentions: an extension of the theory of planned behavior -- Chapter 2. Reverse logistics and marketing as tools for sustainability -- Chapter 3. Sustainable supply chain management: reducing the environmental impact of production and distribution processes -- Chapter 4. Sustainable supply chain management: a conceptual framework and prospects for future research -- Chapter 5. Sustainability marketing in emerging markets: the case of Uganda -- Chapter 6. Sustainable marketing in emerging markets: how to market sustainable products in emerging markets -- Chapter 7. Sustainable marketing communication via social media: searching for a balance in corporate and consumer dialogue -- Chapter 8. Understanding green marketing in agriculture: a stakeholder analysis in Angola -- Chapter 9. Green marketing, environmental awareness, and innovation as factors for the purchase of green products -- Chapter 10. Strategies for reducing the environmental impact of impulse buying -- Chapter 11. Reputation management: a cog for nurturing trust and building entrepreneurial success -- Chapter 12. Building a strong brand: future strategies and insights -- Chapter 13. Does gamification affect customer brand engagement and brand value co-creation? -- Chapter 14. Social media marketing challenges and new directions post COVID-19 -- Chapter 15. The role of digital marketing in sustainable marketing: using digital channels to raise awareness and promote sustainable products and services -- Chapter 16. The role of supply chain control towers in facilitating sustainable supply chain management practices -- Chapter 17. Rethinking marketing mix strategies for the bottom of the pyramid: unveiling challenges and opportunities -- Chapter 18. How to integrate sustainable considerations into the 4ps of marketing: product, price, promotion, place -- Chapter 19. Sustainability challenges in the world of football: how can a club become carbon neutral? a case study of the forest green rovers -- Chapter 20. Why haven't you bought a solar panel?: consumerism at its "green" best with the Myers-Briggs type indicator -- Chapter 21. Storytelling for the faceless: a tool for communicating sustainability and circular economy in the public sector -- Chapter 22. Walking or talking, that is the question in the Italian fashion industry -- Chapter 23. Sustainable marketing in e-commerce: strategies for environmental impact reduction -- Chapter 24. Green marketing strategies and consumer behavior: insights for achieving sustainable marketing success -- Chapter 25. Exploitation of trademarks by churches: case study on sustainable marketing, branding, and reputation management -- Chapter 26. Exploring the role of lifestyle and personality in predicting the green buying intentions of responsible consumers: sustainability insights from an emerging economy -- Chapter 27. Did COVID-19 support sustainable marketing?: modelling the enablers of e-commerce online shopping in the pandemic -- Chapter 28. AI-powered technologies used in online fashion retail for sustainable business: AI-powered technologies impacting consumer buying behavior. |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00320889 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:52:00Z |
| institution | BVB |
| isbn | 9798369300206 |
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| oclc_num | 1401640608 |
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| physical | 35 PDFs (670 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global, |
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| spelling | Sustainable marketing, branding, and reputation management strategies for a greener future edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 35 PDFs (670 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Investigating the antecedents of eco-friendly vehicle purchase intentions: an extension of the theory of planned behavior -- Chapter 2. Reverse logistics and marketing as tools for sustainability -- Chapter 3. Sustainable supply chain management: reducing the environmental impact of production and distribution processes -- Chapter 4. Sustainable supply chain management: a conceptual framework and prospects for future research -- Chapter 5. Sustainability marketing in emerging markets: the case of Uganda -- Chapter 6. Sustainable marketing in emerging markets: how to market sustainable products in emerging markets -- Chapter 7. Sustainable marketing communication via social media: searching for a balance in corporate and consumer dialogue -- Chapter 8. Understanding green marketing in agriculture: a stakeholder analysis in Angola -- Chapter 9. Green marketing, environmental awareness, and innovation as factors for the purchase of green products -- Chapter 10. Strategies for reducing the environmental impact of impulse buying -- Chapter 11. Reputation management: a cog for nurturing trust and building entrepreneurial success -- Chapter 12. Building a strong brand: future strategies and insights -- Chapter 13. Does gamification affect customer brand engagement and brand value co-creation? -- Chapter 14. Social media marketing challenges and new directions post COVID-19 -- Chapter 15. The role of digital marketing in sustainable marketing: using digital channels to raise awareness and promote sustainable products and services -- Chapter 16. The role of supply chain control towers in facilitating sustainable supply chain management practices -- Chapter 17. Rethinking marketing mix strategies for the bottom of the pyramid: unveiling challenges and opportunities -- Chapter 18. How to integrate sustainable considerations into the 4ps of marketing: product, price, promotion, place -- Chapter 19. Sustainability challenges in the world of football: how can a club become carbon neutral? a case study of the forest green rovers -- Chapter 20. Why haven't you bought a solar panel?: consumerism at its "green" best with the Myers-Briggs type indicator -- Chapter 21. Storytelling for the faceless: a tool for communicating sustainability and circular economy in the public sector -- Chapter 22. Walking or talking, that is the question in the Italian fashion industry -- Chapter 23. Sustainable marketing in e-commerce: strategies for environmental impact reduction -- Chapter 24. Green marketing strategies and consumer behavior: insights for achieving sustainable marketing success -- Chapter 25. Exploitation of trademarks by churches: case study on sustainable marketing, branding, and reputation management -- Chapter 26. Exploring the role of lifestyle and personality in predicting the green buying intentions of responsible consumers: sustainability insights from an emerging economy -- Chapter 27. Did COVID-19 support sustainable marketing?: modelling the enablers of e-commerce online shopping in the pandemic -- Chapter 28. AI-powered technologies used in online fashion retail for sustainable business: AI-powered technologies impacting consumer buying behavior. Restricted to subscribers or individual electronic text purchasers. "In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable marketing, branding, and reputation management: strategies for a greener future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 09/29/2023). Branding (Marketing) Environmental aspects. Green marketing. Marketing Social aspects. Sustainable development. Electronic books. Bensson, Ruzive, editor. Bigirimana, Stanislas, editor. Blossom, Christina, editor. Chiwaridzo, Option Takunda, editor. Masengu, Reason 1982- editor. IGI Global, publisher. Print version: 9798369300190 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-0019-0 Volltext |
| spellingShingle | Sustainable marketing, branding, and reputation management strategies for a greener future Chapter 1. Investigating the antecedents of eco-friendly vehicle purchase intentions: an extension of the theory of planned behavior -- Chapter 2. Reverse logistics and marketing as tools for sustainability -- Chapter 3. Sustainable supply chain management: reducing the environmental impact of production and distribution processes -- Chapter 4. Sustainable supply chain management: a conceptual framework and prospects for future research -- Chapter 5. Sustainability marketing in emerging markets: the case of Uganda -- Chapter 6. Sustainable marketing in emerging markets: how to market sustainable products in emerging markets -- Chapter 7. Sustainable marketing communication via social media: searching for a balance in corporate and consumer dialogue -- Chapter 8. Understanding green marketing in agriculture: a stakeholder analysis in Angola -- Chapter 9. Green marketing, environmental awareness, and innovation as factors for the purchase of green products -- Chapter 10. Strategies for reducing the environmental impact of impulse buying -- Chapter 11. Reputation management: a cog for nurturing trust and building entrepreneurial success -- Chapter 12. Building a strong brand: future strategies and insights -- Chapter 13. Does gamification affect customer brand engagement and brand value co-creation? -- Chapter 14. Social media marketing challenges and new directions post COVID-19 -- Chapter 15. The role of digital marketing in sustainable marketing: using digital channels to raise awareness and promote sustainable products and services -- Chapter 16. The role of supply chain control towers in facilitating sustainable supply chain management practices -- Chapter 17. Rethinking marketing mix strategies for the bottom of the pyramid: unveiling challenges and opportunities -- Chapter 18. How to integrate sustainable considerations into the 4ps of marketing: product, price, promotion, place -- Chapter 19. Sustainability challenges in the world of football: how can a club become carbon neutral? a case study of the forest green rovers -- Chapter 20. Why haven't you bought a solar panel?: consumerism at its "green" best with the Myers-Briggs type indicator -- Chapter 21. Storytelling for the faceless: a tool for communicating sustainability and circular economy in the public sector -- Chapter 22. Walking or talking, that is the question in the Italian fashion industry -- Chapter 23. Sustainable marketing in e-commerce: strategies for environmental impact reduction -- Chapter 24. Green marketing strategies and consumer behavior: insights for achieving sustainable marketing success -- Chapter 25. Exploitation of trademarks by churches: case study on sustainable marketing, branding, and reputation management -- Chapter 26. Exploring the role of lifestyle and personality in predicting the green buying intentions of responsible consumers: sustainability insights from an emerging economy -- Chapter 27. Did COVID-19 support sustainable marketing?: modelling the enablers of e-commerce online shopping in the pandemic -- Chapter 28. AI-powered technologies used in online fashion retail for sustainable business: AI-powered technologies impacting consumer buying behavior. Branding (Marketing) Environmental aspects. Green marketing. Marketing Social aspects. Sustainable development. |
| title | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_auth | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_exact_search | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_full | Sustainable marketing, branding, and reputation management strategies for a greener future edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom. |
| title_fullStr | Sustainable marketing, branding, and reputation management strategies for a greener future edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom. |
| title_full_unstemmed | Sustainable marketing, branding, and reputation management strategies for a greener future edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom. |
| title_short | Sustainable marketing, branding, and reputation management |
| title_sort | sustainable marketing branding and reputation management strategies for a greener future |
| title_sub | strategies for a greener future |
| topic | Branding (Marketing) Environmental aspects. Green marketing. Marketing Social aspects. Sustainable development. |
| topic_facet | Branding (Marketing) Environmental aspects. Green marketing. Marketing Social aspects. Sustainable development. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-0019-0 |
| work_keys_str_mv | AT benssonruzive sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture AT bigirimanastanislas sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture AT blossomchristina sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture AT chiwaridzooptiontakunda sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture AT masengureason sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture AT igiglobal sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture |