The use of artificial intelligence in digital marketing: competitive strategies and tactics
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengt...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2024]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"-- |
| Physical Description: | 18 PDFs (318 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668493267 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00318682 | ||
| 003 | IGIG | ||
| 005 | 20231127134413.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 231128s2024 pau fob 001 0 eng d | ||
| 010 | |z 2023029592 | ||
| 020 | |a 9781668493267 |q PDF | ||
| 020 | |z 9781668493243 |q hardcover | ||
| 020 | |z 9781668493250 |q softcover | ||
| 024 | 7 | |a 10.4018/978-1-6684-9324-3 |2 doi | |
| 035 | |a (CaBNVSL)slc00005201 | ||
| 035 | |a (OCoLC)1391119684 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.125 |b .U84 2024eb | |
| 082 | 7 | |a 659.14/4 |2 23/eng/20230722 | |
| 245 | 0 | 4 | |a The use of artificial intelligence in digital marketing |b competitive strategies and tactics |c edited by Sandrina Teixeira, and Jorge Remondes. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2024] | |
| 300 | |a 18 PDFs (318 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Adopting artificial intelligence in healthcare: a narrative review -- Chapter 2. Artificial intelligence applied to digital marketing -- Chapter 3. Artificial intelligence in relational marketing practice: CRM as a loyalty strategy -- Chapter 4. Assessing the intersection of artificial intelligence and digital advertising -- Chapter 5. How artificial intelligence (AI) is transforming the user experience in digital marketing -- Chapter 6. Is persuasion in the eye of the beholder?: a study on the use of persuasive technology and its effect -- Chapter 7. The role of chatbot technology in the cultural value proposition: a managerial perspective in human-like interaction -- Chapter 8. Securing the future of artificial intelligence: a comprehensive overview of AI security measures -- Chapter 9. Sentiment mining: a data-driven approach for optimizing digital marketing strategies -- Chapter 10. The use of artificial intelligence in digital marketing competitive strategies and tactics: the use of machine learning -- Chapter 11. The future of digital marketing: leveraging artificial intelligence for competitive strategies and tactics. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/28/2023). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 653 | |a Chatbots. | ||
| 653 | |a Content Creation. | ||
| 653 | |a Customer Relationship Management Systems. | ||
| 653 | |a E-Mail Marketing Strategies. | ||
| 653 | |a Innovation In Product and Service Development. | ||
| 653 | |a Knowing In-Depth the Consumer Behavior. | ||
| 653 | |a Machine Learning. | ||
| 653 | |a Marketing. | ||
| 653 | |a Personalization. | ||
| 653 | |a Predictive Analytics. | ||
| 653 | |a Programmatic Advertising. | ||
| 653 | |a Purchase Recommendations. | ||
| 653 | |a Sales Automation. | ||
| 700 | 1 | |a Remondes, Jorge |d 1971- |e editor. | |
| 700 | 1 | |a Teixeira, Sandrina |d 1975- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2023029592 | |
| 776 | 0 | 8 | |i Print version: |z 1668493241 |z 9781668493243 |w (DLC) 2023029592 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-9324-3 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-9324-3 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00318682 |
|---|---|
| _version_ | 1826942602551754753 |
| adam_text | |
| any_adam_object | |
| author2 | Remondes, Jorge 1971- Teixeira, Sandrina 1975- |
| author2_role | edt edt |
| author2_variant | j r jr s t st |
| author_facet | Remondes, Jorge 1971- Teixeira, Sandrina 1975- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.125 .U84 2024eb |
| callnumber-search | HF5415.125 .U84 2024eb |
| callnumber-sort | HF 45415.125 U84 42024EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Adopting artificial intelligence in healthcare: a narrative review -- Chapter 2. Artificial intelligence applied to digital marketing -- Chapter 3. Artificial intelligence in relational marketing practice: CRM as a loyalty strategy -- Chapter 4. Assessing the intersection of artificial intelligence and digital advertising -- Chapter 5. How artificial intelligence (AI) is transforming the user experience in digital marketing -- Chapter 6. Is persuasion in the eye of the beholder?: a study on the use of persuasive technology and its effect -- Chapter 7. The role of chatbot technology in the cultural value proposition: a managerial perspective in human-like interaction -- Chapter 8. Securing the future of artificial intelligence: a comprehensive overview of AI security measures -- Chapter 9. Sentiment mining: a data-driven approach for optimizing digital marketing strategies -- Chapter 10. The use of artificial intelligence in digital marketing competitive strategies and tactics: the use of machine learning -- Chapter 11. The future of digital marketing: leveraging artificial intelligence for competitive strategies and tactics. |
| ctrlnum | (CaBNVSL)slc00005201 (OCoLC)1391119684 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04088nam a2200637 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00318682</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20231127134413.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">231128s2024 pau fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2023029592</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668493267</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781668493243</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781668493250</subfield><subfield code="q">softcover</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-6684-9324-3</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00005201</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1391119684</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.125</subfield><subfield code="b">.U84 2024eb</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.14/4</subfield><subfield code="2">23/eng/20230722</subfield></datafield><datafield tag="245" ind1="0" ind2="4"><subfield code="a">The use of artificial intelligence in digital marketing </subfield><subfield code="b">competitive strategies and tactics </subfield><subfield code="c">edited by Sandrina Teixeira, and Jorge Remondes.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">18 PDFs (318 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Chapter 1. Adopting artificial intelligence in healthcare: a narrative review -- Chapter 2. Artificial intelligence applied to digital marketing -- Chapter 3. Artificial intelligence in relational marketing practice: CRM as a loyalty strategy -- Chapter 4. Assessing the intersection of artificial intelligence and digital advertising -- Chapter 5. How artificial intelligence (AI) is transforming the user experience in digital marketing -- Chapter 6. Is persuasion in the eye of the beholder?: a study on the use of persuasive technology and its effect -- Chapter 7. The role of chatbot technology in the cultural value proposition: a managerial perspective in human-like interaction -- Chapter 8. Securing the future of artificial intelligence: a comprehensive overview of AI security measures -- Chapter 9. Sentiment mining: a data-driven approach for optimizing digital marketing strategies -- Chapter 10. The use of artificial intelligence in digital marketing competitive strategies and tactics: the use of machine learning -- Chapter 11. The future of digital marketing: leveraging artificial intelligence for competitive strategies and tactics.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 11/28/2023).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Artificial intelligence.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Data processing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Chatbots.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Content Creation.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Customer Relationship Management Systems.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">E-Mail Marketing Strategies.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Innovation In Product and Service Development.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Knowing In-Depth the Consumer Behavior.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Machine Learning.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Personalization.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Predictive Analytics.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Programmatic Advertising.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Purchase Recommendations.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Sales Automation.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Remondes, Jorge</subfield><subfield code="d">1971-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Teixeira, Sandrina</subfield><subfield code="d">1975-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2023029592</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1668493241</subfield><subfield code="z">9781668493243</subfield><subfield code="w">(DLC) 2023029592</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-9324-3</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-9324-3</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00318682 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:37Z |
| institution | BVB |
| isbn | 9781668493267 |
| language | English |
| oclc_num | 1391119684 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 18 PDFs (318 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| spelling | The use of artificial intelligence in digital marketing competitive strategies and tactics edited by Sandrina Teixeira, and Jorge Remondes. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2024] 18 PDFs (318 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Adopting artificial intelligence in healthcare: a narrative review -- Chapter 2. Artificial intelligence applied to digital marketing -- Chapter 3. Artificial intelligence in relational marketing practice: CRM as a loyalty strategy -- Chapter 4. Assessing the intersection of artificial intelligence and digital advertising -- Chapter 5. How artificial intelligence (AI) is transforming the user experience in digital marketing -- Chapter 6. Is persuasion in the eye of the beholder?: a study on the use of persuasive technology and its effect -- Chapter 7. The role of chatbot technology in the cultural value proposition: a managerial perspective in human-like interaction -- Chapter 8. Securing the future of artificial intelligence: a comprehensive overview of AI security measures -- Chapter 9. Sentiment mining: a data-driven approach for optimizing digital marketing strategies -- Chapter 10. The use of artificial intelligence in digital marketing competitive strategies and tactics: the use of machine learning -- Chapter 11. The future of digital marketing: leveraging artificial intelligence for competitive strategies and tactics. Restricted to subscribers or individual electronic text purchasers. "Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/28/2023). Artificial intelligence. Internet marketing. Marketing Data processing. Chatbots. Content Creation. Customer Relationship Management Systems. E-Mail Marketing Strategies. Innovation In Product and Service Development. Knowing In-Depth the Consumer Behavior. Machine Learning. Marketing. Personalization. Predictive Analytics. Programmatic Advertising. Purchase Recommendations. Sales Automation. Remondes, Jorge 1971- editor. Teixeira, Sandrina 1975- editor. IGI Global, publisher. (Original) (DLC)2023029592 Print version: 1668493241 9781668493243 (DLC) 2023029592 |
| spellingShingle | The use of artificial intelligence in digital marketing competitive strategies and tactics Chapter 1. Adopting artificial intelligence in healthcare: a narrative review -- Chapter 2. Artificial intelligence applied to digital marketing -- Chapter 3. Artificial intelligence in relational marketing practice: CRM as a loyalty strategy -- Chapter 4. Assessing the intersection of artificial intelligence and digital advertising -- Chapter 5. How artificial intelligence (AI) is transforming the user experience in digital marketing -- Chapter 6. Is persuasion in the eye of the beholder?: a study on the use of persuasive technology and its effect -- Chapter 7. The role of chatbot technology in the cultural value proposition: a managerial perspective in human-like interaction -- Chapter 8. Securing the future of artificial intelligence: a comprehensive overview of AI security measures -- Chapter 9. Sentiment mining: a data-driven approach for optimizing digital marketing strategies -- Chapter 10. The use of artificial intelligence in digital marketing competitive strategies and tactics: the use of machine learning -- Chapter 11. The future of digital marketing: leveraging artificial intelligence for competitive strategies and tactics. Artificial intelligence. Internet marketing. Marketing Data processing. |
| title | The use of artificial intelligence in digital marketing competitive strategies and tactics |
| title_auth | The use of artificial intelligence in digital marketing competitive strategies and tactics |
| title_exact_search | The use of artificial intelligence in digital marketing competitive strategies and tactics |
| title_full | The use of artificial intelligence in digital marketing competitive strategies and tactics edited by Sandrina Teixeira, and Jorge Remondes. |
| title_fullStr | The use of artificial intelligence in digital marketing competitive strategies and tactics edited by Sandrina Teixeira, and Jorge Remondes. |
| title_full_unstemmed | The use of artificial intelligence in digital marketing competitive strategies and tactics edited by Sandrina Teixeira, and Jorge Remondes. |
| title_short | The use of artificial intelligence in digital marketing |
| title_sort | use of artificial intelligence in digital marketing competitive strategies and tactics |
| title_sub | competitive strategies and tactics |
| topic | Artificial intelligence. Internet marketing. Marketing Data processing. |
| topic_facet | Artificial intelligence. Internet marketing. Marketing Data processing. |
| work_keys_str_mv | AT remondesjorge theuseofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT teixeirasandrina theuseofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT igiglobal theuseofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT remondesjorge useofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT teixeirasandrina useofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics AT igiglobal useofartificialintelligenceindigitalmarketingcompetitivestrategiesandtactics |