The use of artificial intelligence in digital marketing: competitive strategies and tactics
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengt...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2024]
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"-- |
| Beschreibung: | 18 PDFs (318 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668493267 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 4 | |a The use of artificial intelligence in digital marketing |b competitive strategies and tactics |c edited by Sandrina Teixeira, and Jorge Remondes. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2024] | |
| 300 | |a 18 PDFs (318 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Adopting artificial intelligence in healthcare: a narrative review -- Chapter 2. Artificial intelligence applied to digital marketing -- Chapter 3. Artificial intelligence in relational marketing practice: CRM as a loyalty strategy -- Chapter 4. Assessing the intersection of artificial intelligence and digital advertising -- Chapter 5. How artificial intelligence (AI) is transforming the user experience in digital marketing -- Chapter 6. Is persuasion in the eye of the beholder?: a study on the use of persuasive technology and its effect -- Chapter 7. The role of chatbot technology in the cultural value proposition: a managerial perspective in human-like interaction -- Chapter 8. Securing the future of artificial intelligence: a comprehensive overview of AI security measures -- Chapter 9. Sentiment mining: a data-driven approach for optimizing digital marketing strategies -- Chapter 10. The use of artificial intelligence in digital marketing competitive strategies and tactics: the use of machine learning -- Chapter 11. The future of digital marketing: leveraging artificial intelligence for competitive strategies and tactics. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/28/2023). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 653 | |a Chatbots. | ||
| 653 | |a Content Creation. | ||
| 653 | |a Customer Relationship Management Systems. | ||
| 653 | |a E-Mail Marketing Strategies. | ||
| 653 | |a Innovation In Product and Service Development. | ||
| 653 | |a Knowing In-Depth the Consumer Behavior. | ||
| 653 | |a Machine Learning. | ||
| 653 | |a Marketing. | ||
| 653 | |a Personalization. | ||
| 653 | |a Predictive Analytics. | ||
| 653 | |a Programmatic Advertising. | ||
| 653 | |a Purchase Recommendations. | ||
| 653 | |a Sales Automation. | ||
| 700 | 1 | |a Remondes, Jorge |d 1971- |e editor. | |
| 700 | 1 | |a Teixeira, Sandrina |d 1975- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2023029592 | |
| 776 | 0 | 8 | |i Print version: |z 1668493241 |z 9781668493243 |w (DLC) 2023029592 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-9324-3 |3 Volltext |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00318682 |
|---|---|
| _version_ | 1826942602551754753 |
| adam_text | |
| any_adam_object | |
| author2 | Remondes, Jorge 1971- Teixeira, Sandrina 1975- |
| author2_role | edt edt |
| author2_variant | j r jr s t st |
| author_facet | Remondes, Jorge 1971- Teixeira, Sandrina 1975- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.125 .U84 2024eb |
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| callnumber-sort | HF 45415.125 U84 42024EB |
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| contents | Chapter 1. Adopting artificial intelligence in healthcare: a narrative review -- Chapter 2. Artificial intelligence applied to digital marketing -- Chapter 3. Artificial intelligence in relational marketing practice: CRM as a loyalty strategy -- Chapter 4. Assessing the intersection of artificial intelligence and digital advertising -- Chapter 5. How artificial intelligence (AI) is transforming the user experience in digital marketing -- Chapter 6. Is persuasion in the eye of the beholder?: a study on the use of persuasive technology and its effect -- Chapter 7. The role of chatbot technology in the cultural value proposition: a managerial perspective in human-like interaction -- Chapter 8. Securing the future of artificial intelligence: a comprehensive overview of AI security measures -- Chapter 9. Sentiment mining: a data-driven approach for optimizing digital marketing strategies -- Chapter 10. The use of artificial intelligence in digital marketing competitive strategies and tactics: the use of machine learning -- Chapter 11. The future of digital marketing: leveraging artificial intelligence for competitive strategies and tactics. |
| ctrlnum | (CaBNVSL)slc00005201 (OCoLC)1391119684 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00318682 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:37Z |
| institution | BVB |
| isbn | 9781668493267 |
| language | English |
| oclc_num | 1391119684 |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 18 PDFs (318 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2024 |
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| publishDateSort | 2024 |
| publisher | IGI Global |
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| spelling | The use of artificial intelligence in digital marketing competitive strategies and tactics edited by Sandrina Teixeira, and Jorge Remondes. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2024] 18 PDFs (318 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Adopting artificial intelligence in healthcare: a narrative review -- Chapter 2. Artificial intelligence applied to digital marketing -- Chapter 3. Artificial intelligence in relational marketing practice: CRM as a loyalty strategy -- Chapter 4. Assessing the intersection of artificial intelligence and digital advertising -- Chapter 5. How artificial intelligence (AI) is transforming the user experience in digital marketing -- Chapter 6. Is persuasion in the eye of the beholder?: a study on the use of persuasive technology and its effect -- Chapter 7. The role of chatbot technology in the cultural value proposition: a managerial perspective in human-like interaction -- Chapter 8. Securing the future of artificial intelligence: a comprehensive overview of AI security measures -- Chapter 9. Sentiment mining: a data-driven approach for optimizing digital marketing strategies -- Chapter 10. The use of artificial intelligence in digital marketing competitive strategies and tactics: the use of machine learning -- Chapter 11. The future of digital marketing: leveraging artificial intelligence for competitive strategies and tactics. Restricted to subscribers or individual electronic text purchasers. "Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/28/2023). Artificial intelligence. Internet marketing. Marketing Data processing. Chatbots. Content Creation. Customer Relationship Management Systems. E-Mail Marketing Strategies. Innovation In Product and Service Development. Knowing In-Depth the Consumer Behavior. Machine Learning. Marketing. Personalization. Predictive Analytics. Programmatic Advertising. Purchase Recommendations. Sales Automation. Remondes, Jorge 1971- editor. Teixeira, Sandrina 1975- editor. IGI Global, publisher. (Original) (DLC)2023029592 Print version: 1668493241 9781668493243 (DLC) 2023029592 |
| spellingShingle | The use of artificial intelligence in digital marketing competitive strategies and tactics Chapter 1. Adopting artificial intelligence in healthcare: a narrative review -- Chapter 2. Artificial intelligence applied to digital marketing -- Chapter 3. Artificial intelligence in relational marketing practice: CRM as a loyalty strategy -- Chapter 4. Assessing the intersection of artificial intelligence and digital advertising -- Chapter 5. How artificial intelligence (AI) is transforming the user experience in digital marketing -- Chapter 6. Is persuasion in the eye of the beholder?: a study on the use of persuasive technology and its effect -- Chapter 7. The role of chatbot technology in the cultural value proposition: a managerial perspective in human-like interaction -- Chapter 8. Securing the future of artificial intelligence: a comprehensive overview of AI security measures -- Chapter 9. Sentiment mining: a data-driven approach for optimizing digital marketing strategies -- Chapter 10. The use of artificial intelligence in digital marketing competitive strategies and tactics: the use of machine learning -- Chapter 11. The future of digital marketing: leveraging artificial intelligence for competitive strategies and tactics. Artificial intelligence. Internet marketing. Marketing Data processing. |
| title | The use of artificial intelligence in digital marketing competitive strategies and tactics |
| title_auth | The use of artificial intelligence in digital marketing competitive strategies and tactics |
| title_exact_search | The use of artificial intelligence in digital marketing competitive strategies and tactics |
| title_full | The use of artificial intelligence in digital marketing competitive strategies and tactics edited by Sandrina Teixeira, and Jorge Remondes. |
| title_fullStr | The use of artificial intelligence in digital marketing competitive strategies and tactics edited by Sandrina Teixeira, and Jorge Remondes. |
| title_full_unstemmed | The use of artificial intelligence in digital marketing competitive strategies and tactics edited by Sandrina Teixeira, and Jorge Remondes. |
| title_short | The use of artificial intelligence in digital marketing |
| title_sort | use of artificial intelligence in digital marketing competitive strategies and tactics |
| title_sub | competitive strategies and tactics |
| topic | Artificial intelligence. Internet marketing. Marketing Data processing. |
| topic_facet | Artificial intelligence. Internet marketing. Marketing Data processing. |
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