Connecting with consumers through effective personalization and programmatic advertising:
"Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinforma...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2024]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field"-- |
| Physical Description: | 20 PDFs (308 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668491485 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Connecting with consumers through effective personalization and programmatic advertising |c edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2024] | |
| 300 | |a 20 PDFs (308 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. COVID-19, digital transformation, consumers' experience: factors influencing satisfaction and loyalty in food retail -- Chapter 2. Facebook ads interaction campaigns: video format vs. image format -- Chapter 3. From personalisation to satisfaction: new communication strategies in web marketing -- Chapter 4. Internal communication and happiness at work: what's changing in the organization's contexts? -- Chapter 5. Online persuasive communication: 8000Kicks brand case study -- Chapter 6. Personalization and privacy: the assessment and concerns of generation Z -- Chapter 7. Personalization of marketing for today and the future: the role of artificial intelligence -- Chapter 8. Social networks on the internet: dissemination and communication of scientific knowledge -- Chapter 9. The almost perfect tourist map -- Chapter 10. The impact of real-time marketing in the engagement of the brand "control" on Instagram -- Chapter 11. The impact of retargeting on consumer well-being and purchase intention -- Chapter 12. The rise of virtual influencers in the metaverse: a new era of customer engagement -- Chapter 13. The use of social media: influence of content marketing for Brazilian health industry SMEs. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/18/2024). | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Target marketing. | |
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Augmented Reality. | ||
| 653 | |a Brand Awareness. | ||
| 653 | |a Communication Crisis. | ||
| 653 | |a Digital Communication Strategies. | ||
| 653 | |a Digital Marketing Strategies. | ||
| 653 | |a Digital Public Relations Strategies. | ||
| 653 | |a Disinformation. | ||
| 653 | |a Earned Media. | ||
| 653 | |a Immersive Technologies. | ||
| 653 | |a Internal Communication Strategies and Tools. | ||
| 653 | |a Marketing Automation. | ||
| 653 | |a Marketing Performance. | ||
| 653 | |a Media Analytics. | ||
| 653 | |a Media Campaigns. | ||
| 653 | |a Multichannel Marketing. | ||
| 653 | |a Online Advertising Strategies. | ||
| 653 | |a Personalized Communication. | ||
| 653 | |a Personalized Marketing. | ||
| 653 | |a Programmatic Advertising. | ||
| 700 | 1 | |a Alves, Carlos Teixeira |d 1958- |e editor. | |
| 700 | 1 | |a Madeira, Paulo Jorge |e editor. | |
| 700 | 1 | |a Remondes, Jorge |d 1971- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 912 | |a ZDB-98-IGB | ||
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| author2 | Alves, Carlos Teixeira 1958- Madeira, Paulo Jorge Remondes, Jorge 1971- |
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| contents | Chapter 1. COVID-19, digital transformation, consumers' experience: factors influencing satisfaction and loyalty in food retail -- Chapter 2. Facebook ads interaction campaigns: video format vs. image format -- Chapter 3. From personalisation to satisfaction: new communication strategies in web marketing -- Chapter 4. Internal communication and happiness at work: what's changing in the organization's contexts? -- Chapter 5. Online persuasive communication: 8000Kicks brand case study -- Chapter 6. Personalization and privacy: the assessment and concerns of generation Z -- Chapter 7. Personalization of marketing for today and the future: the role of artificial intelligence -- Chapter 8. Social networks on the internet: dissemination and communication of scientific knowledge -- Chapter 9. The almost perfect tourist map -- Chapter 10. The impact of real-time marketing in the engagement of the brand "control" on Instagram -- Chapter 11. The impact of retargeting on consumer well-being and purchase intention -- Chapter 12. The rise of virtual influencers in the metaverse: a new era of customer engagement -- Chapter 13. The use of social media: influence of content marketing for Brazilian health industry SMEs. |
| ctrlnum | (CaBNVSL)slc00005437 (OCoLC)1385506326 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:37Z |
| institution | BVB |
| isbn | 9781668491485 |
| language | English |
| oclc_num | 1385506326 |
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| physical | 20 PDFs (308 Seiten) Also available in print. |
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| spelling | Connecting with consumers through effective personalization and programmatic advertising edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2024] 20 PDFs (308 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. COVID-19, digital transformation, consumers' experience: factors influencing satisfaction and loyalty in food retail -- Chapter 2. Facebook ads interaction campaigns: video format vs. image format -- Chapter 3. From personalisation to satisfaction: new communication strategies in web marketing -- Chapter 4. Internal communication and happiness at work: what's changing in the organization's contexts? -- Chapter 5. Online persuasive communication: 8000Kicks brand case study -- Chapter 6. Personalization and privacy: the assessment and concerns of generation Z -- Chapter 7. Personalization of marketing for today and the future: the role of artificial intelligence -- Chapter 8. Social networks on the internet: dissemination and communication of scientific knowledge -- Chapter 9. The almost perfect tourist map -- Chapter 10. The impact of real-time marketing in the engagement of the brand "control" on Instagram -- Chapter 11. The impact of retargeting on consumer well-being and purchase intention -- Chapter 12. The rise of virtual influencers in the metaverse: a new era of customer engagement -- Chapter 13. The use of social media: influence of content marketing for Brazilian health industry SMEs. Restricted to subscribers or individual electronic text purchasers. "Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/18/2024). Internet advertising. Internet marketing. Relationship marketing. Target marketing. Artificial Intelligence. Augmented Reality. Brand Awareness. Communication Crisis. Digital Communication Strategies. Digital Marketing Strategies. Digital Public Relations Strategies. Disinformation. Earned Media. Immersive Technologies. Internal Communication Strategies and Tools. Marketing Automation. Marketing Performance. Media Analytics. Media Campaigns. Multichannel Marketing. Online Advertising Strategies. Personalized Communication. Personalized Marketing. Programmatic Advertising. Alves, Carlos Teixeira 1958- editor. Madeira, Paulo Jorge editor. Remondes, Jorge 1971- editor. IGI Global, publisher. (Original) (DLC)2023029642 Print version: 166849146X 9781668491461 (DLC) 2023029642 |
| spellingShingle | Connecting with consumers through effective personalization and programmatic advertising Chapter 1. COVID-19, digital transformation, consumers' experience: factors influencing satisfaction and loyalty in food retail -- Chapter 2. Facebook ads interaction campaigns: video format vs. image format -- Chapter 3. From personalisation to satisfaction: new communication strategies in web marketing -- Chapter 4. Internal communication and happiness at work: what's changing in the organization's contexts? -- Chapter 5. Online persuasive communication: 8000Kicks brand case study -- Chapter 6. Personalization and privacy: the assessment and concerns of generation Z -- Chapter 7. Personalization of marketing for today and the future: the role of artificial intelligence -- Chapter 8. Social networks on the internet: dissemination and communication of scientific knowledge -- Chapter 9. The almost perfect tourist map -- Chapter 10. The impact of real-time marketing in the engagement of the brand "control" on Instagram -- Chapter 11. The impact of retargeting on consumer well-being and purchase intention -- Chapter 12. The rise of virtual influencers in the metaverse: a new era of customer engagement -- Chapter 13. The use of social media: influence of content marketing for Brazilian health industry SMEs. Internet advertising. Internet marketing. Relationship marketing. Target marketing. |
| title | Connecting with consumers through effective personalization and programmatic advertising |
| title_auth | Connecting with consumers through effective personalization and programmatic advertising |
| title_exact_search | Connecting with consumers through effective personalization and programmatic advertising |
| title_full | Connecting with consumers through effective personalization and programmatic advertising edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. |
| title_fullStr | Connecting with consumers through effective personalization and programmatic advertising edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. |
| title_full_unstemmed | Connecting with consumers through effective personalization and programmatic advertising edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. |
| title_short | Connecting with consumers through effective personalization and programmatic advertising |
| title_sort | connecting with consumers through effective personalization and programmatic advertising |
| topic | Internet advertising. Internet marketing. Relationship marketing. Target marketing. |
| topic_facet | Internet advertising. Internet marketing. Relationship marketing. Target marketing. |
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