Connecting with consumers through effective personalization and programmatic advertising:
"Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinforma...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2024]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field"-- |
| Beschreibung: | 20 PDFs (308 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668491485 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00317931 | ||
| 003 | IGIG | ||
| 005 | 20240117134413.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 240118s2024 pau fob 001 0 eng d | ||
| 010 | |z 2023029642 | ||
| 020 | |a 9781668491485 |q PDF | ||
| 020 | |z 9781668491461 |q hardcover | ||
| 020 | |z 9781668491478 |q softcover | ||
| 024 | 7 | |a 10.4018/978-1-6684-9146-1 |2 doi | |
| 035 | |a (CaBNVSL)slc00005437 | ||
| 035 | |a (OCoLC)1417813842 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.1265 |b .C658 2024e | |
| 082 | 7 | |a 658.8/72 |2 23/eng/20230623 | |
| 245 | 0 | 0 | |a Connecting with consumers through effective personalization and programmatic advertising |c edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2024] | |
| 300 | |a 20 PDFs (308 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. COVID-19, digital transformation, consumers' experience: factors influencing satisfaction and loyalty in food retail -- Chapter 2. Facebook ads interaction campaigns: video format vs. image format -- Chapter 3. From personalisation to satisfaction: new communication strategies in web marketing -- Chapter 4. Internal communication and happiness at work: what's changing in the organization's contexts? -- Chapter 5. Online persuasive communication: 8000Kicks brand case study -- Chapter 6. Personalization and privacy: the assessment and concerns of generation Z -- Chapter 7. Personalization of marketing for today and the future: the role of artificial intelligence -- Chapter 8. Social networks on the internet: dissemination and communication of scientific knowledge -- Chapter 9. The almost perfect tourist map -- Chapter 10. The impact of real-time marketing in the engagement of the brand "control" on Instagram -- Chapter 11. The impact of retargeting on consumer well-being and purchase intention -- Chapter 12. The rise of virtual influencers in the metaverse: a new era of customer engagement -- Chapter 13. The use of social media: influence of content marketing for Brazilian health industry SMEs. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/18/2024). | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Target marketing. | |
| 700 | 1 | |a Alves, Carlos Teixeira |d 1958- |e editor. | |
| 700 | 1 | |a Madeira, Paulo Jorge, |e editor. | |
| 700 | 1 | |a Remondes, Jorge |d 1971- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2023029642 | |
| 776 | 0 | 8 | |i Print version: |z 166849146X |z 9781668491461 |w (DLC) 2023029642 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-9146-1 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00317931 |
|---|---|
| _version_ | 1804751466241458176 |
| adam_text | |
| any_adam_object | |
| author2 | Alves, Carlos Teixeira 1958- Madeira, Paulo Jorge Remondes, Jorge 1971- |
| author2_role | edt edt edt |
| author2_variant | c t a ct cta p j m pj pjm j r jr |
| author_facet | Alves, Carlos Teixeira 1958- Madeira, Paulo Jorge Remondes, Jorge 1971- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .C658 2024e |
| callnumber-search | HF5415.1265 .C658 2024e |
| callnumber-sort | HF 45415.1265 C658 42024E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. COVID-19, digital transformation, consumers' experience: factors influencing satisfaction and loyalty in food retail -- Chapter 2. Facebook ads interaction campaigns: video format vs. image format -- Chapter 3. From personalisation to satisfaction: new communication strategies in web marketing -- Chapter 4. Internal communication and happiness at work: what's changing in the organization's contexts? -- Chapter 5. Online persuasive communication: 8000Kicks brand case study -- Chapter 6. Personalization and privacy: the assessment and concerns of generation Z -- Chapter 7. Personalization of marketing for today and the future: the role of artificial intelligence -- Chapter 8. Social networks on the internet: dissemination and communication of scientific knowledge -- Chapter 9. The almost perfect tourist map -- Chapter 10. The impact of real-time marketing in the engagement of the brand "control" on Instagram -- Chapter 11. The impact of retargeting on consumer well-being and purchase intention -- Chapter 12. The rise of virtual influencers in the metaverse: a new era of customer engagement -- Chapter 13. The use of social media: influence of content marketing for Brazilian health industry SMEs. |
| ctrlnum | (CaBNVSL)slc00005437 (OCoLC)1417813842 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03914nam a2200505 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00317931</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20240117134413.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">240118s2024 pau fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2023029642</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668491485</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781668491461</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781668491478</subfield><subfield code="q">softcover</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-6684-9146-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00005437</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1417813842</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1265</subfield><subfield code="b">.C658 2024e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23/eng/20230623</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Connecting with consumers through effective personalization and programmatic advertising </subfield><subfield code="c">edited by Jorge Remondes, Paulo Madeira, and Carlos Alves.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">20 PDFs (308 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Chapter 1. COVID-19, digital transformation, consumers' experience: factors influencing satisfaction and loyalty in food retail -- Chapter 2. Facebook ads interaction campaigns: video format vs. image format -- Chapter 3. From personalisation to satisfaction: new communication strategies in web marketing -- Chapter 4. Internal communication and happiness at work: what's changing in the organization's contexts? -- Chapter 5. Online persuasive communication: 8000Kicks brand case study -- Chapter 6. Personalization and privacy: the assessment and concerns of generation Z -- Chapter 7. Personalization of marketing for today and the future: the role of artificial intelligence -- Chapter 8. Social networks on the internet: dissemination and communication of scientific knowledge -- Chapter 9. The almost perfect tourist map -- Chapter 10. The impact of real-time marketing in the engagement of the brand "control" on Instagram -- Chapter 11. The impact of retargeting on consumer well-being and purchase intention -- Chapter 12. The rise of virtual influencers in the metaverse: a new era of customer engagement -- Chapter 13. The use of social media: influence of content marketing for Brazilian health industry SMEs.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 01/18/2024).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Relationship marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Target marketing.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Alves, Carlos Teixeira</subfield><subfield code="d">1958-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Madeira, Paulo Jorge,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Remondes, Jorge</subfield><subfield code="d">1971-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2023029642</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">166849146X</subfield><subfield code="z">9781668491461</subfield><subfield code="w">(DLC) 2023029642</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-9146-1</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00317931 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:59Z |
| institution | BVB |
| isbn | 9781668491485 |
| language | English |
| oclc_num | 1417813842 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 20 PDFs (308 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Connecting with consumers through effective personalization and programmatic advertising edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2024] 20 PDFs (308 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. COVID-19, digital transformation, consumers' experience: factors influencing satisfaction and loyalty in food retail -- Chapter 2. Facebook ads interaction campaigns: video format vs. image format -- Chapter 3. From personalisation to satisfaction: new communication strategies in web marketing -- Chapter 4. Internal communication and happiness at work: what's changing in the organization's contexts? -- Chapter 5. Online persuasive communication: 8000Kicks brand case study -- Chapter 6. Personalization and privacy: the assessment and concerns of generation Z -- Chapter 7. Personalization of marketing for today and the future: the role of artificial intelligence -- Chapter 8. Social networks on the internet: dissemination and communication of scientific knowledge -- Chapter 9. The almost perfect tourist map -- Chapter 10. The impact of real-time marketing in the engagement of the brand "control" on Instagram -- Chapter 11. The impact of retargeting on consumer well-being and purchase intention -- Chapter 12. The rise of virtual influencers in the metaverse: a new era of customer engagement -- Chapter 13. The use of social media: influence of content marketing for Brazilian health industry SMEs. Restricted to subscribers or individual electronic text purchasers. "Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/18/2024). Internet advertising. Internet marketing. Relationship marketing. Target marketing. Alves, Carlos Teixeira 1958- editor. Madeira, Paulo Jorge, editor. Remondes, Jorge 1971- editor. IGI Global, publisher. (Original) (DLC)2023029642 Print version: 166849146X 9781668491461 (DLC) 2023029642 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-9146-1 Volltext |
| spellingShingle | Connecting with consumers through effective personalization and programmatic advertising Chapter 1. COVID-19, digital transformation, consumers' experience: factors influencing satisfaction and loyalty in food retail -- Chapter 2. Facebook ads interaction campaigns: video format vs. image format -- Chapter 3. From personalisation to satisfaction: new communication strategies in web marketing -- Chapter 4. Internal communication and happiness at work: what's changing in the organization's contexts? -- Chapter 5. Online persuasive communication: 8000Kicks brand case study -- Chapter 6. Personalization and privacy: the assessment and concerns of generation Z -- Chapter 7. Personalization of marketing for today and the future: the role of artificial intelligence -- Chapter 8. Social networks on the internet: dissemination and communication of scientific knowledge -- Chapter 9. The almost perfect tourist map -- Chapter 10. The impact of real-time marketing in the engagement of the brand "control" on Instagram -- Chapter 11. The impact of retargeting on consumer well-being and purchase intention -- Chapter 12. The rise of virtual influencers in the metaverse: a new era of customer engagement -- Chapter 13. The use of social media: influence of content marketing for Brazilian health industry SMEs. Internet advertising. Internet marketing. Relationship marketing. Target marketing. |
| title | Connecting with consumers through effective personalization and programmatic advertising |
| title_auth | Connecting with consumers through effective personalization and programmatic advertising |
| title_exact_search | Connecting with consumers through effective personalization and programmatic advertising |
| title_full | Connecting with consumers through effective personalization and programmatic advertising edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. |
| title_fullStr | Connecting with consumers through effective personalization and programmatic advertising edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. |
| title_full_unstemmed | Connecting with consumers through effective personalization and programmatic advertising edited by Jorge Remondes, Paulo Madeira, and Carlos Alves. |
| title_short | Connecting with consumers through effective personalization and programmatic advertising |
| title_sort | connecting with consumers through effective personalization and programmatic advertising |
| topic | Internet advertising. Internet marketing. Relationship marketing. Target marketing. |
| topic_facet | Internet advertising. Internet marketing. Relationship marketing. Target marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-9146-1 |
| work_keys_str_mv | AT alvescarlosteixeira connectingwithconsumersthrougheffectivepersonalizationandprogrammaticadvertising AT madeirapaulojorge connectingwithconsumersthrougheffectivepersonalizationandprogrammaticadvertising AT remondesjorge connectingwithconsumersthrougheffectivepersonalizationandprogrammaticadvertising AT igiglobal connectingwithconsumersthrougheffectivepersonalizationandprogrammaticadvertising |