APA-Zitierstil (7. Ausg.)

Alves, C. T., Madeira, P. J., & Remondes, J. (2024). Connecting with consumers through effective personalization and programmatic advertising. IGI Global.

Chicago-Zitierstil (17. Ausg.)

Alves, Carlos Teixeira, Paulo Jorge Madeira, und Jorge Remondes. Connecting with Consumers Through Effective Personalization and Programmatic Advertising. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, 2024.

MLA-Zitierstil (9. Ausg.)

Alves, Carlos Teixeira, et al. Connecting with Consumers Through Effective Personalization and Programmatic Advertising. IGI Global, 2024.