APA (7th ed.) Citation

Alves, C. T., Madeira, P. J., & Remondes, J. (2024). Connecting with consumers through effective personalization and programmatic advertising. IGI Global.

Chicago Style (17th ed.) Citation

Alves, Carlos Teixeira, Paulo Jorge Madeira, and Jorge Remondes. Connecting with Consumers Through Effective Personalization and Programmatic Advertising. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, 2024.

MLA (9th ed.) Citation

Alves, Carlos Teixeira, et al. Connecting with Consumers Through Effective Personalization and Programmatic Advertising. IGI Global, 2024.