Influencer marketing applications within the metaverse:
"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world"-- |
| Beschreibung: | 24 PDFs (334 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668489000 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00316462 | ||
| 003 | IGIG | ||
| 005 | 20230615134413.0 | ||
| 006 | m eo d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 230615s2023 pau fob 001 0 eng d | ||
| 020 | |a 9781668489000 |q PDF | ||
| 020 | |z 1668488981 |q hardcover | ||
| 020 | |z 9781668488980 |q print | ||
| 024 | 7 | |a 10.4018/978-1-6684-8898-0 |2 doi | |
| 035 | |a (CaBNVSL)slc00004549 | ||
| 035 | |a (OCoLC)1380994215 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.1265 |b .I54 2023e | |
| 082 | 7 | |a 658.8/72 |2 23 | |
| 245 | 0 | 0 | |a Influencer marketing applications within the metaverse |c edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 24 PDFs (334 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Human(oid): virtual social media influencers -- Chapter 2. How will influencer marketing change in the metaverse? -- Chapter 3. Metaverse ecosystem and consumer society 5.0: consumer experience and influencer marketing in phygital transformation -- Chapter 4. The potential of influencer marketing in the emerging metaverse -- Chapter 5. Avatar-based influencer marketing: demystifying the benefits and risks of marketing through virtual influencers -- Chapter 6. Commercial metaverse and the customer: what are the realities, challenges, and perspectives for brands? -- Chapter 7. Metaverse is the future of influencer marketing -- Chapter 8. Protecting vulnerable consumers within the metaverse -- Chapter 9. Influencer marketing in the digital ecosystem -- Chapter 10. Power of social media influencer credibility on the influence of brand attitude -- Chapter 11. Application of metaverse in the hospitality industry -- Chapter 12. Exploring the metaverse: the future of tourism through AI and virtual reality -- Chapter 13. Metaverse and financial inclusion opportunities and risks for the banking ecosystem -- Chapter 14. Impact of social media influencers on consumer engagement and its consequences in the emerging environment of metaverse -- Chapter 15. A lead or a dread?: employee influencer as brand co-creator -- Chapter 16. Critical factors for the upscale of online shopping: a rural perspective -- Chapter 17. Merging big data with the metaverse: a proposed architecture with multiple layers. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/15/2023). | ||
| 650 | 0 | |a Big data. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Metaverse. | |
| 700 | 1 | |a Bansal, Rohit |d 1982- |e editor. | |
| 700 | 1 | |a Chakir, Aziza |d 1984- |e editor. | |
| 700 | 1 | |a Qalati, Sikandar Ali |d 1986- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668488981 |z 9781668488980 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8898-0 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00316462 |
|---|---|
| _version_ | 1816797087212240896 |
| adam_text | |
| any_adam_object | |
| author2 | Bansal, Rohit 1982- Chakir, Aziza 1984- Qalati, Sikandar Ali 1986- |
| author2_role | edt edt edt |
| author2_variant | r b rb a c ac s a q sa saq |
| author_facet | Bansal, Rohit 1982- Chakir, Aziza 1984- Qalati, Sikandar Ali 1986- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .I54 2023e |
| callnumber-search | HF5415.1265 .I54 2023e |
| callnumber-sort | HF 45415.1265 I54 42023E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Human(oid): virtual social media influencers -- Chapter 2. How will influencer marketing change in the metaverse? -- Chapter 3. Metaverse ecosystem and consumer society 5.0: consumer experience and influencer marketing in phygital transformation -- Chapter 4. The potential of influencer marketing in the emerging metaverse -- Chapter 5. Avatar-based influencer marketing: demystifying the benefits and risks of marketing through virtual influencers -- Chapter 6. Commercial metaverse and the customer: what are the realities, challenges, and perspectives for brands? -- Chapter 7. Metaverse is the future of influencer marketing -- Chapter 8. Protecting vulnerable consumers within the metaverse -- Chapter 9. Influencer marketing in the digital ecosystem -- Chapter 10. Power of social media influencer credibility on the influence of brand attitude -- Chapter 11. Application of metaverse in the hospitality industry -- Chapter 12. Exploring the metaverse: the future of tourism through AI and virtual reality -- Chapter 13. Metaverse and financial inclusion opportunities and risks for the banking ecosystem -- Chapter 14. Impact of social media influencers on consumer engagement and its consequences in the emerging environment of metaverse -- Chapter 15. A lead or a dread?: employee influencer as brand co-creator -- Chapter 16. Critical factors for the upscale of online shopping: a rural perspective -- Chapter 17. Merging big data with the metaverse: a proposed architecture with multiple layers. |
| ctrlnum | (CaBNVSL)slc00004549 (OCoLC)1380994215 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04024nam a2200469 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00316462</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20230615134413.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">230615s2023 pau fob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668489000</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1668488981</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781668488980</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-6684-8898-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00004549</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1380994215</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1265</subfield><subfield code="b">.I54 2023e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Influencer marketing applications within the metaverse </subfield><subfield code="c">edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">2023.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">24 PDFs (334 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Chapter 1. Human(oid): virtual social media influencers -- Chapter 2. How will influencer marketing change in the metaverse? -- Chapter 3. Metaverse ecosystem and consumer society 5.0: consumer experience and influencer marketing in phygital transformation -- Chapter 4. The potential of influencer marketing in the emerging metaverse -- Chapter 5. Avatar-based influencer marketing: demystifying the benefits and risks of marketing through virtual influencers -- Chapter 6. Commercial metaverse and the customer: what are the realities, challenges, and perspectives for brands? -- Chapter 7. Metaverse is the future of influencer marketing -- Chapter 8. Protecting vulnerable consumers within the metaverse -- Chapter 9. Influencer marketing in the digital ecosystem -- Chapter 10. Power of social media influencer credibility on the influence of brand attitude -- Chapter 11. Application of metaverse in the hospitality industry -- Chapter 12. Exploring the metaverse: the future of tourism through AI and virtual reality -- Chapter 13. Metaverse and financial inclusion opportunities and risks for the banking ecosystem -- Chapter 14. Impact of social media influencers on consumer engagement and its consequences in the emerging environment of metaverse -- Chapter 15. A lead or a dread?: employee influencer as brand co-creator -- Chapter 16. Critical factors for the upscale of online shopping: a rural perspective -- Chapter 17. Merging big data with the metaverse: a proposed architecture with multiple layers.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 06/15/2023).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Big data.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Metaverse.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bansal, Rohit</subfield><subfield code="d">1982-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chakir, Aziza</subfield><subfield code="d">1984-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Qalati, Sikandar Ali</subfield><subfield code="d">1986-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1668488981</subfield><subfield code="z">9781668488980</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8898-0</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00316462 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:52:00Z |
| institution | BVB |
| isbn | 9781668489000 |
| language | English |
| oclc_num | 1380994215 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 24 PDFs (334 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Influencer marketing applications within the metaverse edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 24 PDFs (334 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Human(oid): virtual social media influencers -- Chapter 2. How will influencer marketing change in the metaverse? -- Chapter 3. Metaverse ecosystem and consumer society 5.0: consumer experience and influencer marketing in phygital transformation -- Chapter 4. The potential of influencer marketing in the emerging metaverse -- Chapter 5. Avatar-based influencer marketing: demystifying the benefits and risks of marketing through virtual influencers -- Chapter 6. Commercial metaverse and the customer: what are the realities, challenges, and perspectives for brands? -- Chapter 7. Metaverse is the future of influencer marketing -- Chapter 8. Protecting vulnerable consumers within the metaverse -- Chapter 9. Influencer marketing in the digital ecosystem -- Chapter 10. Power of social media influencer credibility on the influence of brand attitude -- Chapter 11. Application of metaverse in the hospitality industry -- Chapter 12. Exploring the metaverse: the future of tourism through AI and virtual reality -- Chapter 13. Metaverse and financial inclusion opportunities and risks for the banking ecosystem -- Chapter 14. Impact of social media influencers on consumer engagement and its consequences in the emerging environment of metaverse -- Chapter 15. A lead or a dread?: employee influencer as brand co-creator -- Chapter 16. Critical factors for the upscale of online shopping: a rural perspective -- Chapter 17. Merging big data with the metaverse: a proposed architecture with multiple layers. Restricted to subscribers or individual electronic text purchasers. "The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/15/2023). Big data. Internet marketing. Metaverse. Bansal, Rohit 1982- editor. Chakir, Aziza 1984- editor. Qalati, Sikandar Ali 1986- editor. IGI Global, publisher. Print version: 1668488981 9781668488980 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8898-0 Volltext |
| spellingShingle | Influencer marketing applications within the metaverse Chapter 1. Human(oid): virtual social media influencers -- Chapter 2. How will influencer marketing change in the metaverse? -- Chapter 3. Metaverse ecosystem and consumer society 5.0: consumer experience and influencer marketing in phygital transformation -- Chapter 4. The potential of influencer marketing in the emerging metaverse -- Chapter 5. Avatar-based influencer marketing: demystifying the benefits and risks of marketing through virtual influencers -- Chapter 6. Commercial metaverse and the customer: what are the realities, challenges, and perspectives for brands? -- Chapter 7. Metaverse is the future of influencer marketing -- Chapter 8. Protecting vulnerable consumers within the metaverse -- Chapter 9. Influencer marketing in the digital ecosystem -- Chapter 10. Power of social media influencer credibility on the influence of brand attitude -- Chapter 11. Application of metaverse in the hospitality industry -- Chapter 12. Exploring the metaverse: the future of tourism through AI and virtual reality -- Chapter 13. Metaverse and financial inclusion opportunities and risks for the banking ecosystem -- Chapter 14. Impact of social media influencers on consumer engagement and its consequences in the emerging environment of metaverse -- Chapter 15. A lead or a dread?: employee influencer as brand co-creator -- Chapter 16. Critical factors for the upscale of online shopping: a rural perspective -- Chapter 17. Merging big data with the metaverse: a proposed architecture with multiple layers. Big data. Internet marketing. Metaverse. |
| title | Influencer marketing applications within the metaverse |
| title_auth | Influencer marketing applications within the metaverse |
| title_exact_search | Influencer marketing applications within the metaverse |
| title_full | Influencer marketing applications within the metaverse edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir. |
| title_fullStr | Influencer marketing applications within the metaverse edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir. |
| title_full_unstemmed | Influencer marketing applications within the metaverse edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir. |
| title_short | Influencer marketing applications within the metaverse |
| title_sort | influencer marketing applications within the metaverse |
| topic | Big data. Internet marketing. Metaverse. |
| topic_facet | Big data. Internet marketing. Metaverse. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8898-0 |
| work_keys_str_mv | AT bansalrohit influencermarketingapplicationswithinthemetaverse AT chakiraziza influencermarketingapplicationswithinthemetaverse AT qalatisikandarali influencermarketingapplicationswithinthemetaverse AT igiglobal influencermarketingapplicationswithinthemetaverse |