Social media and online consumer decision making in the fashion industry:
"Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
c2023
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers' wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more."-- |
| Beschreibung: | 25 PDFs (xx, 393 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668487556 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Social media and online consumer decision making in the fashion industry |c Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c c2023 | |
| 300 | |a 25 PDFs (xx, 393 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry: Their Impact on Consumer-Brand Relationships and Purchase Intention - Implications for the Metaverse -- Chapter 2. An Empirical Investigation on the Influence of Social Networks on Purchase Decision Making: An Indian Perspective -- Chapter 3. Analyzing Big Data Using Recent Machine Learning Techniques to Assist Consumers in Online Purchase Decision -- Chapter 4. Consumer Decision-Making Processes in Clothing, Textile, and Fashion -- Chapter 5. Effects of Instagram Influencers on the Adoption of Secondhand Fashion Consumption: Case Studies of Instagram Influencers in Depop -- Chapter 6. Fashion Brands and Social Networks: Influencers' Narratives, Sponsorship, and Consumers' Engagement -- Chapter 7. How Consumption Provides a Relational Understanding of Place -- Chapter 8. Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement -- About 1,000 million users are active on Instagram monthly, and the number of daily users is 500 million. Fifty percent of Instagrammers follow at least one business account, and 130 million Instagrammers tap on a shopping post to... -- Chapter 9. Instagramma in Fashion: The Impact of Social Media on Purchase Decisions -- Chapter 10. Intention to Purchase Sustainable Fashion: Influencer and Worth-of-Mouth Determinants -- Chapter 11. Role of Information and Communication Technologies in the Sustainable Clothing and Textile Industry -- Chapter 12. Role of Social Media Influencers in Fashion and Clothing -- Chapter 13. Role of Social Media to Enhance Brand Engagement and Brand Perception in the Textile, Apparel, and Fashion Industry -- Chapter 14. Social Media Influencers in Fashion: Challenges and Opportunities -- Chapter 15. Social Media Marketing Applications and Fashion Brands: A South Asian Perspective -- Chapter 16. The Use of Social Media in the Fashion Industry During the Post-COVID-19 Period: Evidence From Central Greece -- Chapter 17. How Social Media Affects Consumer Behavior in the Fashion Industry -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers' wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/07/2023). | ||
| 650 | 0 | |a Clothing trade |x Marketing. | |
| 650 | 0 | |a Fashion merchandising. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Ismyrlis, Vasileios, |e editor. | |
| 700 | 1 | |a Karypidis, Michail, |e editor. | |
| 700 | 1 | |a Papachristou, Eyridiki, |e editor. | |
| 700 | 1 | |a Tarnanidis, Theodore, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668487535 |z 9781668487532 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8753-2 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
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| DE-BY-FWS_katkey | ZDB-98-IGB-00315594 |
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| adam_text | |
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| author2 | Ismyrlis, Vasileios Karypidis, Michail Papachristou, Eyridiki Tarnanidis, Theodore |
| author2_role | edt edt edt edt |
| author2_variant | v i vi m k mk e p ep t t tt |
| author_facet | Ismyrlis, Vasileios Karypidis, Michail Papachristou, Eyridiki Tarnanidis, Theodore |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| contents | Preface -- Chapter 1. A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry: Their Impact on Consumer-Brand Relationships and Purchase Intention - Implications for the Metaverse -- Chapter 2. An Empirical Investigation on the Influence of Social Networks on Purchase Decision Making: An Indian Perspective -- Chapter 3. Analyzing Big Data Using Recent Machine Learning Techniques to Assist Consumers in Online Purchase Decision -- Chapter 4. Consumer Decision-Making Processes in Clothing, Textile, and Fashion -- Chapter 5. Effects of Instagram Influencers on the Adoption of Secondhand Fashion Consumption: Case Studies of Instagram Influencers in Depop -- Chapter 6. Fashion Brands and Social Networks: Influencers' Narratives, Sponsorship, and Consumers' Engagement -- Chapter 7. How Consumption Provides a Relational Understanding of Place -- Chapter 8. Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement -- About 1,000 million users are active on Instagram monthly, and the number of daily users is 500 million. Fifty percent of Instagrammers follow at least one business account, and 130 million Instagrammers tap on a shopping post to... -- Chapter 9. Instagramma in Fashion: The Impact of Social Media on Purchase Decisions -- Chapter 10. Intention to Purchase Sustainable Fashion: Influencer and Worth-of-Mouth Determinants -- Chapter 11. Role of Information and Communication Technologies in the Sustainable Clothing and Textile Industry -- Chapter 12. Role of Social Media Influencers in Fashion and Clothing -- Chapter 13. Role of Social Media to Enhance Brand Engagement and Brand Perception in the Textile, Apparel, and Fashion Industry -- Chapter 14. Social Media Influencers in Fashion: Challenges and Opportunities -- Chapter 15. Social Media Marketing Applications and Fashion Brands: A South Asian Perspective -- Chapter 16. The Use of Social Media in the Fashion Industry During the Post-COVID-19 Period: Evidence From Central Greece -- Chapter 17. How Social Media Affects Consumer Behavior in the Fashion Industry -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00004836 (OCoLC)1393188657 |
| dewey-full | 687.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.0688 |
| dewey-search | 687.0688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00315594 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:52:00Z |
| institution | BVB |
| isbn | 9781668487556 |
| language | English |
| oclc_num | 1393188657 |
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| physical | 25 PDFs (xx, 393 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
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| spelling | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023 25 PDFs (xx, 393 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Preface -- Chapter 1. A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry: Their Impact on Consumer-Brand Relationships and Purchase Intention - Implications for the Metaverse -- Chapter 2. An Empirical Investigation on the Influence of Social Networks on Purchase Decision Making: An Indian Perspective -- Chapter 3. Analyzing Big Data Using Recent Machine Learning Techniques to Assist Consumers in Online Purchase Decision -- Chapter 4. Consumer Decision-Making Processes in Clothing, Textile, and Fashion -- Chapter 5. Effects of Instagram Influencers on the Adoption of Secondhand Fashion Consumption: Case Studies of Instagram Influencers in Depop -- Chapter 6. Fashion Brands and Social Networks: Influencers' Narratives, Sponsorship, and Consumers' Engagement -- Chapter 7. How Consumption Provides a Relational Understanding of Place -- Chapter 8. Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement -- About 1,000 million users are active on Instagram monthly, and the number of daily users is 500 million. Fifty percent of Instagrammers follow at least one business account, and 130 million Instagrammers tap on a shopping post to... -- Chapter 9. Instagramma in Fashion: The Impact of Social Media on Purchase Decisions -- Chapter 10. Intention to Purchase Sustainable Fashion: Influencer and Worth-of-Mouth Determinants -- Chapter 11. Role of Information and Communication Technologies in the Sustainable Clothing and Textile Industry -- Chapter 12. Role of Social Media Influencers in Fashion and Clothing -- Chapter 13. Role of Social Media to Enhance Brand Engagement and Brand Perception in the Textile, Apparel, and Fashion Industry -- Chapter 14. Social Media Influencers in Fashion: Challenges and Opportunities -- Chapter 15. Social Media Marketing Applications and Fashion Brands: A South Asian Perspective -- Chapter 16. The Use of Social Media in the Fashion Industry During the Post-COVID-19 Period: Evidence From Central Greece -- Chapter 17. How Social Media Affects Consumer Behavior in the Fashion Industry -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers' wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/07/2023). Clothing trade Marketing. Fashion merchandising. Social media Economic aspects. Electronic books. Ismyrlis, Vasileios, editor. Karypidis, Michail, editor. Papachristou, Eyridiki, editor. Tarnanidis, Theodore, editor. IGI Global, publisher. Print version: 1668487535 9781668487532 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8753-2 Volltext |
| spellingShingle | Social media and online consumer decision making in the fashion industry Preface -- Chapter 1. A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry: Their Impact on Consumer-Brand Relationships and Purchase Intention - Implications for the Metaverse -- Chapter 2. An Empirical Investigation on the Influence of Social Networks on Purchase Decision Making: An Indian Perspective -- Chapter 3. Analyzing Big Data Using Recent Machine Learning Techniques to Assist Consumers in Online Purchase Decision -- Chapter 4. Consumer Decision-Making Processes in Clothing, Textile, and Fashion -- Chapter 5. Effects of Instagram Influencers on the Adoption of Secondhand Fashion Consumption: Case Studies of Instagram Influencers in Depop -- Chapter 6. Fashion Brands and Social Networks: Influencers' Narratives, Sponsorship, and Consumers' Engagement -- Chapter 7. How Consumption Provides a Relational Understanding of Place -- Chapter 8. Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement -- About 1,000 million users are active on Instagram monthly, and the number of daily users is 500 million. Fifty percent of Instagrammers follow at least one business account, and 130 million Instagrammers tap on a shopping post to... -- Chapter 9. Instagramma in Fashion: The Impact of Social Media on Purchase Decisions -- Chapter 10. Intention to Purchase Sustainable Fashion: Influencer and Worth-of-Mouth Determinants -- Chapter 11. Role of Information and Communication Technologies in the Sustainable Clothing and Textile Industry -- Chapter 12. Role of Social Media Influencers in Fashion and Clothing -- Chapter 13. Role of Social Media to Enhance Brand Engagement and Brand Perception in the Textile, Apparel, and Fashion Industry -- Chapter 14. Social Media Influencers in Fashion: Challenges and Opportunities -- Chapter 15. Social Media Marketing Applications and Fashion Brands: A South Asian Perspective -- Chapter 16. The Use of Social Media in the Fashion Industry During the Post-COVID-19 Period: Evidence From Central Greece -- Chapter 17. How Social Media Affects Consumer Behavior in the Fashion Industry -- Compilation of References -- About the Contributors -- Index. Clothing trade Marketing. Fashion merchandising. Social media Economic aspects. |
| title | Social media and online consumer decision making in the fashion industry |
| title_auth | Social media and online consumer decision making in the fashion industry |
| title_exact_search | Social media and online consumer decision making in the fashion industry |
| title_full | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. |
| title_fullStr | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. |
| title_full_unstemmed | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis, editors. |
| title_short | Social media and online consumer decision making in the fashion industry |
| title_sort | social media and online consumer decision making in the fashion industry |
| topic | Clothing trade Marketing. Fashion merchandising. Social media Economic aspects. |
| topic_facet | Clothing trade Marketing. Fashion merchandising. Social media Economic aspects. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8753-2 |
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