Handbook of research on achieving sustainable development goals with sustainable marketing:
"Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today's context of t...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2023.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today's context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students"-- |
| Beschreibung: | 31 PDFs (455 Seiten) : illustrations (some color) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668486832 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Handbook of research on achieving sustainable development goals with sustainable marketing |c [edited by] Iza Gigauri, Maria Palazzo, Maria Antonella Ferri. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2023. | |
| 300 | |a 31 PDFs (455 Seiten) : |b illustrations (some color) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Sustainable marketing for the sustainable development goals. Chapter 1. Intelligent packaging: a strategy for boosting sustainable marketing and contributing to the sustainable development goals ; Chapter 2. The past, present, and future of sustainable marketing ; Chapter 3. Green cosmetics: determinants of purchase intention ; Chapter 4. Digital marketing and service strategies for sustainable development of visual culture: a case study of M Museum in Hong Kong ; Chapter 5. Setting a sustainable human resource strategy in the context of sustainable business and marketing principles ; Chapter 6. Re-innovative organizational design: sustainable branding and effective communication applied models in a world with new borders/without borders -- Section 2. Marketing and digitalization for achieving sustainability. Chapter 7. Social media communication and sustainability perception in business: the moderating role of social media influencers ; Chapter 8. Importance of sustainable marketing initiatives for supporting the sustainable development goals ; Chapter 9. Digital marketing and sustainability competitive advantage: a conceptual framework ; Chapter 10. Design of business processes for marketing activity -- Section 3. Marketing and digitalization for achieving sustainability: country and industry context. Chapter 11. Digitalization of the marketing strategy as SMEs' sustainable development guarantee ; Chapter 12. The impact of social marketing and corporate social responsibility on energy savings as a competitive strategy ; Chapter 13. The threat of unplanned urban and real estate expansion to environmental sustainability: a fresh insight from Pakistan ; Chapter 14. Sustainable healthcare reforming model based on marketing: case of Georgia ; Chapter 15. Circular economy as a sustainable development marketing tool ; Chapter 16. Unethical outsourcing and marketing of international clothing, fashion brands, and global supply chains: a case study of Bangladesh's RMG industry -- Section 4. Green, digital, and sustainable marketing for sustainable development. Chapter 17. Green marketing: sustainability is already a reality in marketing ; Chapter 18. Internet marketing as an effective instrument for the development of companies in the era of sustainable marketing ; Chapter 19. The role of artificial intelligence in modern Finance and sustainable marketing ; Chapter 20. Why do we need sustainable digital marketing?. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today's context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/07/2023). | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Sustainable development. | |
| 653 | |a Branding. | ||
| 653 | |a Climate Change. | ||
| 653 | |a Corporate Social Responsibility. | ||
| 653 | |a Digitalization. | ||
| 653 | |a Green Marketing. | ||
| 653 | |a Marketing Ethics. | ||
| 653 | |a Marketing. | ||
| 653 | |a Social Marketing. | ||
| 653 | |a Sustainable Consumption. | ||
| 653 | |a Sustainable Marketing. | ||
| 700 | 1 | |a Ferri, Maria Antonella |e editor. | |
| 700 | 1 | |a Gigauri, Iza |d 1979- |e editor. | |
| 700 | 1 | |a Palazzo, Maria |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668486814 |z 9781668486818 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8681-8 |3 Volltext |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00315129 |
|---|---|
| _version_ | 1826942601857597440 |
| adam_text | |
| any_adam_object | |
| author2 | Ferri, Maria Antonella Gigauri, Iza 1979- Palazzo, Maria |
| author2_role | edt edt edt |
| author2_variant | m a f ma maf i g ig m p mp |
| author_facet | Ferri, Maria Antonella Gigauri, Iza 1979- Palazzo, Maria |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HC79 |
| callnumber-raw | HC79.E5 H318485 2023e |
| callnumber-search | HC79.E5 H318485 2023e |
| callnumber-sort | HC 279 E5 H318485 42023E |
| callnumber-subject | HC - Economic History and Conditions |
| collection | ZDB-98-IGB |
| contents | Section 1. Sustainable marketing for the sustainable development goals. Chapter 1. Intelligent packaging: a strategy for boosting sustainable marketing and contributing to the sustainable development goals ; Chapter 2. The past, present, and future of sustainable marketing ; Chapter 3. Green cosmetics: determinants of purchase intention ; Chapter 4. Digital marketing and service strategies for sustainable development of visual culture: a case study of M Museum in Hong Kong ; Chapter 5. Setting a sustainable human resource strategy in the context of sustainable business and marketing principles ; Chapter 6. Re-innovative organizational design: sustainable branding and effective communication applied models in a world with new borders/without borders -- Section 2. Marketing and digitalization for achieving sustainability. Chapter 7. Social media communication and sustainability perception in business: the moderating role of social media influencers ; Chapter 8. Importance of sustainable marketing initiatives for supporting the sustainable development goals ; Chapter 9. Digital marketing and sustainability competitive advantage: a conceptual framework ; Chapter 10. Design of business processes for marketing activity -- Section 3. Marketing and digitalization for achieving sustainability: country and industry context. Chapter 11. Digitalization of the marketing strategy as SMEs' sustainable development guarantee ; Chapter 12. The impact of social marketing and corporate social responsibility on energy savings as a competitive strategy ; Chapter 13. The threat of unplanned urban and real estate expansion to environmental sustainability: a fresh insight from Pakistan ; Chapter 14. Sustainable healthcare reforming model based on marketing: case of Georgia ; Chapter 15. Circular economy as a sustainable development marketing tool ; Chapter 16. Unethical outsourcing and marketing of international clothing, fashion brands, and global supply chains: a case study of Bangladesh's RMG industry -- Section 4. Green, digital, and sustainable marketing for sustainable development. Chapter 17. Green marketing: sustainability is already a reality in marketing ; Chapter 18. Internet marketing as an effective instrument for the development of companies in the era of sustainable marketing ; Chapter 19. The role of artificial intelligence in modern Finance and sustainable marketing ; Chapter 20. Why do we need sustainable digital marketing?. |
| ctrlnum | (CaBNVSL)slc00004588 (OCoLC)1388495836 |
| dewey-full | 338.9/27 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.9/27 |
| dewey-search | 338.9/27 |
| dewey-sort | 3338.9 227 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00315129 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:36Z |
| institution | BVB |
| isbn | 9781668486832 |
| language | English |
| oclc_num | 1388495836 |
| open_access_boolean | |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 31 PDFs (455 Seiten) : illustrations (some color) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Handbook of research on achieving sustainable development goals with sustainable marketing [edited by] Iza Gigauri, Maria Palazzo, Maria Antonella Ferri. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2023. 31 PDFs (455 Seiten) : illustrations (some color) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Sustainable marketing for the sustainable development goals. Chapter 1. Intelligent packaging: a strategy for boosting sustainable marketing and contributing to the sustainable development goals ; Chapter 2. The past, present, and future of sustainable marketing ; Chapter 3. Green cosmetics: determinants of purchase intention ; Chapter 4. Digital marketing and service strategies for sustainable development of visual culture: a case study of M Museum in Hong Kong ; Chapter 5. Setting a sustainable human resource strategy in the context of sustainable business and marketing principles ; Chapter 6. Re-innovative organizational design: sustainable branding and effective communication applied models in a world with new borders/without borders -- Section 2. Marketing and digitalization for achieving sustainability. Chapter 7. Social media communication and sustainability perception in business: the moderating role of social media influencers ; Chapter 8. Importance of sustainable marketing initiatives for supporting the sustainable development goals ; Chapter 9. Digital marketing and sustainability competitive advantage: a conceptual framework ; Chapter 10. Design of business processes for marketing activity -- Section 3. Marketing and digitalization for achieving sustainability: country and industry context. Chapter 11. Digitalization of the marketing strategy as SMEs' sustainable development guarantee ; Chapter 12. The impact of social marketing and corporate social responsibility on energy savings as a competitive strategy ; Chapter 13. The threat of unplanned urban and real estate expansion to environmental sustainability: a fresh insight from Pakistan ; Chapter 14. Sustainable healthcare reforming model based on marketing: case of Georgia ; Chapter 15. Circular economy as a sustainable development marketing tool ; Chapter 16. Unethical outsourcing and marketing of international clothing, fashion brands, and global supply chains: a case study of Bangladesh's RMG industry -- Section 4. Green, digital, and sustainable marketing for sustainable development. Chapter 17. Green marketing: sustainability is already a reality in marketing ; Chapter 18. Internet marketing as an effective instrument for the development of companies in the era of sustainable marketing ; Chapter 19. The role of artificial intelligence in modern Finance and sustainable marketing ; Chapter 20. Why do we need sustainable digital marketing?. Restricted to subscribers or individual electronic text purchasers. "Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today's context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/07/2023). Marketing. Sustainable development. Branding. Climate Change. Corporate Social Responsibility. Digitalization. Green Marketing. Marketing Ethics. Social Marketing. Sustainable Consumption. Sustainable Marketing. Ferri, Maria Antonella editor. Gigauri, Iza 1979- editor. Palazzo, Maria editor. IGI Global, publisher. Print version: 1668486814 9781668486818 |
| spellingShingle | Handbook of research on achieving sustainable development goals with sustainable marketing Section 1. Sustainable marketing for the sustainable development goals. Chapter 1. Intelligent packaging: a strategy for boosting sustainable marketing and contributing to the sustainable development goals ; Chapter 2. The past, present, and future of sustainable marketing ; Chapter 3. Green cosmetics: determinants of purchase intention ; Chapter 4. Digital marketing and service strategies for sustainable development of visual culture: a case study of M Museum in Hong Kong ; Chapter 5. Setting a sustainable human resource strategy in the context of sustainable business and marketing principles ; Chapter 6. Re-innovative organizational design: sustainable branding and effective communication applied models in a world with new borders/without borders -- Section 2. Marketing and digitalization for achieving sustainability. Chapter 7. Social media communication and sustainability perception in business: the moderating role of social media influencers ; Chapter 8. Importance of sustainable marketing initiatives for supporting the sustainable development goals ; Chapter 9. Digital marketing and sustainability competitive advantage: a conceptual framework ; Chapter 10. Design of business processes for marketing activity -- Section 3. Marketing and digitalization for achieving sustainability: country and industry context. Chapter 11. Digitalization of the marketing strategy as SMEs' sustainable development guarantee ; Chapter 12. The impact of social marketing and corporate social responsibility on energy savings as a competitive strategy ; Chapter 13. The threat of unplanned urban and real estate expansion to environmental sustainability: a fresh insight from Pakistan ; Chapter 14. Sustainable healthcare reforming model based on marketing: case of Georgia ; Chapter 15. Circular economy as a sustainable development marketing tool ; Chapter 16. Unethical outsourcing and marketing of international clothing, fashion brands, and global supply chains: a case study of Bangladesh's RMG industry -- Section 4. Green, digital, and sustainable marketing for sustainable development. Chapter 17. Green marketing: sustainability is already a reality in marketing ; Chapter 18. Internet marketing as an effective instrument for the development of companies in the era of sustainable marketing ; Chapter 19. The role of artificial intelligence in modern Finance and sustainable marketing ; Chapter 20. Why do we need sustainable digital marketing?. Marketing. Sustainable development. |
| title | Handbook of research on achieving sustainable development goals with sustainable marketing |
| title_auth | Handbook of research on achieving sustainable development goals with sustainable marketing |
| title_exact_search | Handbook of research on achieving sustainable development goals with sustainable marketing |
| title_full | Handbook of research on achieving sustainable development goals with sustainable marketing [edited by] Iza Gigauri, Maria Palazzo, Maria Antonella Ferri. |
| title_fullStr | Handbook of research on achieving sustainable development goals with sustainable marketing [edited by] Iza Gigauri, Maria Palazzo, Maria Antonella Ferri. |
| title_full_unstemmed | Handbook of research on achieving sustainable development goals with sustainable marketing [edited by] Iza Gigauri, Maria Palazzo, Maria Antonella Ferri. |
| title_short | Handbook of research on achieving sustainable development goals with sustainable marketing |
| title_sort | handbook of research on achieving sustainable development goals with sustainable marketing |
| topic | Marketing. Sustainable development. |
| topic_facet | Marketing. Sustainable development. |
| work_keys_str_mv | AT ferrimariaantonella handbookofresearchonachievingsustainabledevelopmentgoalswithsustainablemarketing AT gigauriiza handbookofresearchonachievingsustainabledevelopmentgoalswithsustainablemarketing AT palazzomaria handbookofresearchonachievingsustainabledevelopmentgoalswithsustainablemarketing AT igiglobal handbookofresearchonachievingsustainabledevelopmentgoalswithsustainablemarketing |