Management and marketing for improved retail competitiveness and performance:
"The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and supp...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
c2023
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students."-- |
| Beschreibung: | 22 PDFs (xix, 457 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668485767 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Management and marketing for improved retail competitiveness and performance |c José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c c2023 | |
| 300 | |a 22 PDFs (xix, 457 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Marketing Management in Retail Customer Satisfaction: Opportunity and Challenges -- Chapter 2. Retail Business Management From a Sustainability Perspective -- Chapter 3. Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions -- Chapter 4. CRM Implementation: Critical Success Factors -- Chapter 5. Management of Client Loyalty at the Retail Point of Sale -- Chapter 6. Integration of Cultural Retailing With New Technologies and Media: A Case Study of the Suzhou Antique Bookstore -- Chapter 7. The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period -- Chapter 8. Digital Transformation of Ticketing Services: A Value Chain Analysis of POPTICKET in Hong Kong -- Chapter 9. Artificial Intelligence Effectiveness in Customer Experience at Retail -- Chapter 10. Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era -- Chapter 11. Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews -- Chapter 12. Artificial Neural Networks and Discrete Choice Models: Sales Forecast in Supermarket Products .. 236 -- Chapter 13. Challenges and Opportunities for the Social Commerce: The MO Case -- Chapter 14. An Integrated View on Social Media Marketing Actions and Their Expected Impacts on Consumer Behavior -- Chapter 15. Deconstructing the Role of Consumer Engagement Within Social Media -- Chapter 16. Gender Differences in Factors Affecting Impulsive Buying Behavior -- Chapter 17. Turkish Consumers' National Identification and Willingness to Buy From Syrian-Owned Supermarkets: A Sequential Mediation Model of Consumer Ethnocentrism and Consumer Racism 358 -- Compilation of References -- About the Contributors -- Index | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students."-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/31/2023).José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires | ||
| 650 | 0 | |a Retail trade |x Management. | |
| 650 | 0 | |a Small business |x Management. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Pereira, Inês Veiga, |e editor. | |
| 700 | 1 | |a Pires, Paulo Botelho, |e editor. | |
| 700 | 1 | |a Santos, José Duarte, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668485745 |z 9781668485743 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8574-3 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00314462 |
|---|---|
| _version_ | 1816797087102140416 |
| adam_text | |
| any_adam_object | |
| author2 | Pereira, Inês Veiga Pires, Paulo Botelho Santos, José Duarte |
| author2_role | edt edt edt |
| author2_variant | i v p iv ivp p b p pb pbp j d s jd jds |
| author_facet | Pereira, Inês Veiga Pires, Paulo Botelho Santos, José Duarte |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5429 |
| callnumber-raw | HF5429 .M466 2023e |
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| collection | ZDB-98-IGB |
| contents | Preface -- Chapter 1. Marketing Management in Retail Customer Satisfaction: Opportunity and Challenges -- Chapter 2. Retail Business Management From a Sustainability Perspective -- Chapter 3. Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions -- Chapter 4. CRM Implementation: Critical Success Factors -- Chapter 5. Management of Client Loyalty at the Retail Point of Sale -- Chapter 6. Integration of Cultural Retailing With New Technologies and Media: A Case Study of the Suzhou Antique Bookstore -- Chapter 7. The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period -- Chapter 8. Digital Transformation of Ticketing Services: A Value Chain Analysis of POPTICKET in Hong Kong -- Chapter 9. Artificial Intelligence Effectiveness in Customer Experience at Retail -- Chapter 10. Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era -- Chapter 11. Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews -- Chapter 12. Artificial Neural Networks and Discrete Choice Models: Sales Forecast in Supermarket Products .. 236 -- Chapter 13. Challenges and Opportunities for the Social Commerce: The MO Case -- Chapter 14. An Integrated View on Social Media Marketing Actions and Their Expected Impacts on Consumer Behavior -- Chapter 15. Deconstructing the Role of Consumer Engagement Within Social Media -- Chapter 16. Gender Differences in Factors Affecting Impulsive Buying Behavior -- Chapter 17. Turkish Consumers' National Identification and Willingness to Buy From Syrian-Owned Supermarkets: A Sequential Mediation Model of Consumer Ethnocentrism and Consumer Racism 358 -- Compilation of References -- About the Contributors -- Index |
| ctrlnum | (CaBNVSL)slc00004789 (OCoLC)1392038767 |
| dewey-full | 658.022 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.022 |
| dewey-search | 658.022 |
| dewey-sort | 3658.022 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00314462 |
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| isbn | 9781668485767 |
| language | English |
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| physical | 22 PDFs (xix, 457 pages) Also available in print. |
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| publishDate | 2023 |
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| spelling | Management and marketing for improved retail competitiveness and performance José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023 22 PDFs (xix, 457 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Preface -- Chapter 1. Marketing Management in Retail Customer Satisfaction: Opportunity and Challenges -- Chapter 2. Retail Business Management From a Sustainability Perspective -- Chapter 3. Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions -- Chapter 4. CRM Implementation: Critical Success Factors -- Chapter 5. Management of Client Loyalty at the Retail Point of Sale -- Chapter 6. Integration of Cultural Retailing With New Technologies and Media: A Case Study of the Suzhou Antique Bookstore -- Chapter 7. The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period -- Chapter 8. Digital Transformation of Ticketing Services: A Value Chain Analysis of POPTICKET in Hong Kong -- Chapter 9. Artificial Intelligence Effectiveness in Customer Experience at Retail -- Chapter 10. Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era -- Chapter 11. Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews -- Chapter 12. Artificial Neural Networks and Discrete Choice Models: Sales Forecast in Supermarket Products .. 236 -- Chapter 13. Challenges and Opportunities for the Social Commerce: The MO Case -- Chapter 14. An Integrated View on Social Media Marketing Actions and Their Expected Impacts on Consumer Behavior -- Chapter 15. Deconstructing the Role of Consumer Engagement Within Social Media -- Chapter 16. Gender Differences in Factors Affecting Impulsive Buying Behavior -- Chapter 17. Turkish Consumers' National Identification and Willingness to Buy From Syrian-Owned Supermarkets: A Sequential Mediation Model of Consumer Ethnocentrism and Consumer Racism 358 -- Compilation of References -- About the Contributors -- Index Restricted to subscribers or individual electronic text purchasers. "The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/31/2023).José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires Retail trade Management. Small business Management. Electronic books. Pereira, Inês Veiga, editor. Pires, Paulo Botelho, editor. Santos, José Duarte, editor. IGI Global, publisher. Print version: 1668485745 9781668485743 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8574-3 Volltext |
| spellingShingle | Management and marketing for improved retail competitiveness and performance Preface -- Chapter 1. Marketing Management in Retail Customer Satisfaction: Opportunity and Challenges -- Chapter 2. Retail Business Management From a Sustainability Perspective -- Chapter 3. Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions -- Chapter 4. CRM Implementation: Critical Success Factors -- Chapter 5. Management of Client Loyalty at the Retail Point of Sale -- Chapter 6. Integration of Cultural Retailing With New Technologies and Media: A Case Study of the Suzhou Antique Bookstore -- Chapter 7. The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period -- Chapter 8. Digital Transformation of Ticketing Services: A Value Chain Analysis of POPTICKET in Hong Kong -- Chapter 9. Artificial Intelligence Effectiveness in Customer Experience at Retail -- Chapter 10. Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era -- Chapter 11. Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews -- Chapter 12. Artificial Neural Networks and Discrete Choice Models: Sales Forecast in Supermarket Products .. 236 -- Chapter 13. Challenges and Opportunities for the Social Commerce: The MO Case -- Chapter 14. An Integrated View on Social Media Marketing Actions and Their Expected Impacts on Consumer Behavior -- Chapter 15. Deconstructing the Role of Consumer Engagement Within Social Media -- Chapter 16. Gender Differences in Factors Affecting Impulsive Buying Behavior -- Chapter 17. Turkish Consumers' National Identification and Willingness to Buy From Syrian-Owned Supermarkets: A Sequential Mediation Model of Consumer Ethnocentrism and Consumer Racism 358 -- Compilation of References -- About the Contributors -- Index Retail trade Management. Small business Management. |
| title | Management and marketing for improved retail competitiveness and performance |
| title_auth | Management and marketing for improved retail competitiveness and performance |
| title_exact_search | Management and marketing for improved retail competitiveness and performance |
| title_full | Management and marketing for improved retail competitiveness and performance José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires, editors. |
| title_fullStr | Management and marketing for improved retail competitiveness and performance José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires, editors. |
| title_full_unstemmed | Management and marketing for improved retail competitiveness and performance José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires, editors. |
| title_short | Management and marketing for improved retail competitiveness and performance |
| title_sort | management and marketing for improved retail competitiveness and performance |
| topic | Retail trade Management. Small business Management. |
| topic_facet | Retail trade Management. Small business Management. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8574-3 |
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