Enhancing customer engagement through location-based marketing:
"Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmente...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students"-- |
| Beschreibung: | 24 PDFs (300 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668481790 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 024 | 7 | |a 10.4018/978-1-6684-8177-6 |2 doi | |
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| 245 | 0 | 0 | |a Enhancing customer engagement through location-based marketing |c edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 24 PDFs (300 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The role of geomarketing and characteristics on business development and decision making -- Chapter 2. Significance of ecommerce in emerging markets -- Chapter 3. Technology enablement for augmenting employee productivity -- Chapter 4. Location based marketing: issues and opportunities in the real world -- Chapter 5. Reinforcing requirements and stimulating the purchase intentions: growing location based mobile targeting techniques -- Chapter 6. Challenges and advantages of location-based services in tourism industries -- Chapter 7. The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information -- Chapter 8. Geo-marketing: a new tool for marketers -- Chapter 9. Location based analysis of the service gap between customer perceptions and expectations in the services provided by cab aggregators -- Chapter 10. Segment of one marketing and consumer behaviour: a study on best business practices -- Chapter 11. Impact of technology in human resource: a systematic review paper -- Chapter 12. Role of beaconing marketing in improving customer buying experience -- Chapter 13. Bibliometric analysis on employee engagement and human resource management -- Chapter 14. Location-based green banking initiatives: a review in HDFC and ICICI banks of India -- Chapter 15. Redefining marketing rules through smart devices -- Chapter 16. Big data applications and analytics: a transformation in digital India -- Chapter 17. Geo-targeting for enhanced customer experience. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 03/10/2023). | ||
| 650 | 0 | |a Cell phone advertising. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer services |x Management. | |
| 650 | 0 | |a Internet marketing. | |
| 700 | 1 | |a Mittal, Amit |d 1974- |e editor. | |
| 700 | 1 | |a Singh, Amandeep |d 1982- |e editor. | |
| 700 | 1 | |a Unanoglu, Murat |d 1979- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668481774 |z 9781668481776 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8177-6 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00311853 |
|---|---|
| _version_ | 1816797087063343104 |
| adam_text | |
| any_adam_object | |
| author2 | Mittal, Amit 1974- Singh, Amandeep 1982- Unanoglu, Murat 1979- |
| author2_role | edt edt edt |
| author2_variant | a m am a s as m u mu |
| author_facet | Mittal, Amit 1974- Singh, Amandeep 1982- Unanoglu, Murat 1979- |
| building | Verbundindex |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. The role of geomarketing and characteristics on business development and decision making -- Chapter 2. Significance of ecommerce in emerging markets -- Chapter 3. Technology enablement for augmenting employee productivity -- Chapter 4. Location based marketing: issues and opportunities in the real world -- Chapter 5. Reinforcing requirements and stimulating the purchase intentions: growing location based mobile targeting techniques -- Chapter 6. Challenges and advantages of location-based services in tourism industries -- Chapter 7. The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information -- Chapter 8. Geo-marketing: a new tool for marketers -- Chapter 9. Location based analysis of the service gap between customer perceptions and expectations in the services provided by cab aggregators -- Chapter 10. Segment of one marketing and consumer behaviour: a study on best business practices -- Chapter 11. Impact of technology in human resource: a systematic review paper -- Chapter 12. Role of beaconing marketing in improving customer buying experience -- Chapter 13. Bibliometric analysis on employee engagement and human resource management -- Chapter 14. Location-based green banking initiatives: a review in HDFC and ICICI banks of India -- Chapter 15. Redefining marketing rules through smart devices -- Chapter 16. Big data applications and analytics: a transformation in digital India -- Chapter 17. Geo-targeting for enhanced customer experience. |
| ctrlnum | (CaBNVSL)slc00004138 (OCoLC)1372508174 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00311853 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:59Z |
| institution | BVB |
| isbn | 9781668481790 |
| language | English |
| oclc_num | 1372508174 |
| open_access_boolean | |
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| physical | 24 PDFs (300 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Enhancing customer engagement through location-based marketing edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 24 PDFs (300 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The role of geomarketing and characteristics on business development and decision making -- Chapter 2. Significance of ecommerce in emerging markets -- Chapter 3. Technology enablement for augmenting employee productivity -- Chapter 4. Location based marketing: issues and opportunities in the real world -- Chapter 5. Reinforcing requirements and stimulating the purchase intentions: growing location based mobile targeting techniques -- Chapter 6. Challenges and advantages of location-based services in tourism industries -- Chapter 7. The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information -- Chapter 8. Geo-marketing: a new tool for marketers -- Chapter 9. Location based analysis of the service gap between customer perceptions and expectations in the services provided by cab aggregators -- Chapter 10. Segment of one marketing and consumer behaviour: a study on best business practices -- Chapter 11. Impact of technology in human resource: a systematic review paper -- Chapter 12. Role of beaconing marketing in improving customer buying experience -- Chapter 13. Bibliometric analysis on employee engagement and human resource management -- Chapter 14. Location-based green banking initiatives: a review in HDFC and ICICI banks of India -- Chapter 15. Redefining marketing rules through smart devices -- Chapter 16. Big data applications and analytics: a transformation in digital India -- Chapter 17. Geo-targeting for enhanced customer experience. Restricted to subscribers or individual electronic text purchasers. "Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 03/10/2023). Cell phone advertising. Customer relations. Customer services Management. Internet marketing. Mittal, Amit 1974- editor. Singh, Amandeep 1982- editor. Unanoglu, Murat 1979- editor. IGI Global, publisher. Print version: 1668481774 9781668481776 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8177-6 Volltext |
| spellingShingle | Enhancing customer engagement through location-based marketing Chapter 1. The role of geomarketing and characteristics on business development and decision making -- Chapter 2. Significance of ecommerce in emerging markets -- Chapter 3. Technology enablement for augmenting employee productivity -- Chapter 4. Location based marketing: issues and opportunities in the real world -- Chapter 5. Reinforcing requirements and stimulating the purchase intentions: growing location based mobile targeting techniques -- Chapter 6. Challenges and advantages of location-based services in tourism industries -- Chapter 7. The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information -- Chapter 8. Geo-marketing: a new tool for marketers -- Chapter 9. Location based analysis of the service gap between customer perceptions and expectations in the services provided by cab aggregators -- Chapter 10. Segment of one marketing and consumer behaviour: a study on best business practices -- Chapter 11. Impact of technology in human resource: a systematic review paper -- Chapter 12. Role of beaconing marketing in improving customer buying experience -- Chapter 13. Bibliometric analysis on employee engagement and human resource management -- Chapter 14. Location-based green banking initiatives: a review in HDFC and ICICI banks of India -- Chapter 15. Redefining marketing rules through smart devices -- Chapter 16. Big data applications and analytics: a transformation in digital India -- Chapter 17. Geo-targeting for enhanced customer experience. Cell phone advertising. Customer relations. Customer services Management. Internet marketing. |
| title | Enhancing customer engagement through location-based marketing |
| title_auth | Enhancing customer engagement through location-based marketing |
| title_exact_search | Enhancing customer engagement through location-based marketing |
| title_full | Enhancing customer engagement through location-based marketing edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. |
| title_fullStr | Enhancing customer engagement through location-based marketing edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. |
| title_full_unstemmed | Enhancing customer engagement through location-based marketing edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. |
| title_short | Enhancing customer engagement through location-based marketing |
| title_sort | enhancing customer engagement through location based marketing |
| topic | Cell phone advertising. Customer relations. Customer services Management. Internet marketing. |
| topic_facet | Cell phone advertising. Customer relations. Customer services Management. Internet marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8177-6 |
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