Enhancing customer engagement through location-based marketing:
"Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmente...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2023.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students"-- |
| Beschreibung: | 24 PDFs (300 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668481790 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 020 | |a 9781668481790 |q PDF | ||
| 020 | |z 1668481774 |q hardcover | ||
| 020 | |z 9781668481776 |q print | ||
| 024 | 7 | |a 10.4018/978-1-6684-8177-6 |2 doi | |
| 035 | |a (CaBNVSL)slc00004138 | ||
| 035 | |a (OCoLC)1357549267 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.5 |b .E64 2023e | |
| 082 | 7 | |a 658.8/12 |2 23 | |
| 245 | 0 | 0 | |a Enhancing customer engagement through location-based marketing |c edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2023. | |
| 300 | |a 24 PDFs (300 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The role of geomarketing and characteristics on business development and decision making -- Chapter 2. Significance of ecommerce in emerging markets -- Chapter 3. Technology enablement for augmenting employee productivity -- Chapter 4. Location based marketing: issues and opportunities in the real world -- Chapter 5. Reinforcing requirements and stimulating the purchase intentions: growing location based mobile targeting techniques -- Chapter 6. Challenges and advantages of location-based services in tourism industries -- Chapter 7. The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information -- Chapter 8. Geo-marketing: a new tool for marketers -- Chapter 9. Location based analysis of the service gap between customer perceptions and expectations in the services provided by cab aggregators -- Chapter 10. Segment of one marketing and consumer behaviour: a study on best business practices -- Chapter 11. Impact of technology in human resource: a systematic review paper -- Chapter 12. Role of beaconing marketing in improving customer buying experience -- Chapter 13. Bibliometric analysis on employee engagement and human resource management -- Chapter 14. Location-based green banking initiatives: a review in HDFC and ICICI banks of India -- Chapter 15. Redefining marketing rules through smart devices -- Chapter 16. Big data applications and analytics: a transformation in digital India -- Chapter 17. Geo-targeting for enhanced customer experience. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 03/10/2023). | ||
| 650 | 0 | |a Cell phone advertising. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer services |x Management. | |
| 650 | 0 | |a Internet marketing. | |
| 653 | |a Augmented Location. | ||
| 653 | |a Beaconing Marketing. | ||
| 653 | |a Contextual Computing. | ||
| 653 | |a Customer Engagement. | ||
| 653 | |a Data Management. | ||
| 653 | |a Geo Marketing. | ||
| 653 | |a Location-Based Marketing. | ||
| 653 | |a Marketing. | ||
| 653 | |a Mobile Targeting. | ||
| 653 | |a Spatial Marketing. | ||
| 700 | 1 | |a Mittal, Amit |d 1974- |e editor. | |
| 700 | 1 | |a Singh, Amandeep |d 1982- |e editor. | |
| 700 | 1 | |a Unanoglu, Murat |d 1979- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668481774 |z 9781668481776 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8177-6 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8177-6 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00311853 |
|---|---|
| _version_ | 1826942601735962624 |
| adam_text | |
| any_adam_object | |
| author2 | Mittal, Amit 1974- Singh, Amandeep 1982- Unanoglu, Murat 1979- |
| author2_role | edt edt edt |
| author2_variant | a m am a s as m u mu |
| author_facet | Mittal, Amit 1974- Singh, Amandeep 1982- Unanoglu, Murat 1979- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 .E64 2023e |
| callnumber-search | HF5415.5 .E64 2023e |
| callnumber-sort | HF 45415.5 E64 42023E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. The role of geomarketing and characteristics on business development and decision making -- Chapter 2. Significance of ecommerce in emerging markets -- Chapter 3. Technology enablement for augmenting employee productivity -- Chapter 4. Location based marketing: issues and opportunities in the real world -- Chapter 5. Reinforcing requirements and stimulating the purchase intentions: growing location based mobile targeting techniques -- Chapter 6. Challenges and advantages of location-based services in tourism industries -- Chapter 7. The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information -- Chapter 8. Geo-marketing: a new tool for marketers -- Chapter 9. Location based analysis of the service gap between customer perceptions and expectations in the services provided by cab aggregators -- Chapter 10. Segment of one marketing and consumer behaviour: a study on best business practices -- Chapter 11. Impact of technology in human resource: a systematic review paper -- Chapter 12. Role of beaconing marketing in improving customer buying experience -- Chapter 13. Bibliometric analysis on employee engagement and human resource management -- Chapter 14. Location-based green banking initiatives: a review in HDFC and ICICI banks of India -- Chapter 15. Redefining marketing rules through smart devices -- Chapter 16. Big data applications and analytics: a transformation in digital India -- Chapter 17. Geo-targeting for enhanced customer experience. |
| ctrlnum | (CaBNVSL)slc00004138 (OCoLC)1357549267 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00311853 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:36Z |
| institution | BVB |
| isbn | 9781668481790 |
| language | English |
| oclc_num | 1357549267 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 24 PDFs (300 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Enhancing customer engagement through location-based marketing edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2023. 24 PDFs (300 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The role of geomarketing and characteristics on business development and decision making -- Chapter 2. Significance of ecommerce in emerging markets -- Chapter 3. Technology enablement for augmenting employee productivity -- Chapter 4. Location based marketing: issues and opportunities in the real world -- Chapter 5. Reinforcing requirements and stimulating the purchase intentions: growing location based mobile targeting techniques -- Chapter 6. Challenges and advantages of location-based services in tourism industries -- Chapter 7. The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information -- Chapter 8. Geo-marketing: a new tool for marketers -- Chapter 9. Location based analysis of the service gap between customer perceptions and expectations in the services provided by cab aggregators -- Chapter 10. Segment of one marketing and consumer behaviour: a study on best business practices -- Chapter 11. Impact of technology in human resource: a systematic review paper -- Chapter 12. Role of beaconing marketing in improving customer buying experience -- Chapter 13. Bibliometric analysis on employee engagement and human resource management -- Chapter 14. Location-based green banking initiatives: a review in HDFC and ICICI banks of India -- Chapter 15. Redefining marketing rules through smart devices -- Chapter 16. Big data applications and analytics: a transformation in digital India -- Chapter 17. Geo-targeting for enhanced customer experience. Restricted to subscribers or individual electronic text purchasers. "Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 03/10/2023). Cell phone advertising. Customer relations. Customer services Management. Internet marketing. Augmented Location. Beaconing Marketing. Contextual Computing. Customer Engagement. Data Management. Geo Marketing. Location-Based Marketing. Marketing. Mobile Targeting. Spatial Marketing. Mittal, Amit 1974- editor. Singh, Amandeep 1982- editor. Unanoglu, Murat 1979- editor. IGI Global, publisher. Print version: 1668481774 9781668481776 |
| spellingShingle | Enhancing customer engagement through location-based marketing Chapter 1. The role of geomarketing and characteristics on business development and decision making -- Chapter 2. Significance of ecommerce in emerging markets -- Chapter 3. Technology enablement for augmenting employee productivity -- Chapter 4. Location based marketing: issues and opportunities in the real world -- Chapter 5. Reinforcing requirements and stimulating the purchase intentions: growing location based mobile targeting techniques -- Chapter 6. Challenges and advantages of location-based services in tourism industries -- Chapter 7. The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information -- Chapter 8. Geo-marketing: a new tool for marketers -- Chapter 9. Location based analysis of the service gap between customer perceptions and expectations in the services provided by cab aggregators -- Chapter 10. Segment of one marketing and consumer behaviour: a study on best business practices -- Chapter 11. Impact of technology in human resource: a systematic review paper -- Chapter 12. Role of beaconing marketing in improving customer buying experience -- Chapter 13. Bibliometric analysis on employee engagement and human resource management -- Chapter 14. Location-based green banking initiatives: a review in HDFC and ICICI banks of India -- Chapter 15. Redefining marketing rules through smart devices -- Chapter 16. Big data applications and analytics: a transformation in digital India -- Chapter 17. Geo-targeting for enhanced customer experience. Cell phone advertising. Customer relations. Customer services Management. Internet marketing. |
| title | Enhancing customer engagement through location-based marketing |
| title_auth | Enhancing customer engagement through location-based marketing |
| title_exact_search | Enhancing customer engagement through location-based marketing |
| title_full | Enhancing customer engagement through location-based marketing edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. |
| title_fullStr | Enhancing customer engagement through location-based marketing edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. |
| title_full_unstemmed | Enhancing customer engagement through location-based marketing edited by Amandeep Singh, Amit Mittal, Murat Unanoglu. |
| title_short | Enhancing customer engagement through location-based marketing |
| title_sort | enhancing customer engagement through location based marketing |
| topic | Cell phone advertising. Customer relations. Customer services Management. Internet marketing. |
| topic_facet | Cell phone advertising. Customer relations. Customer services Management. Internet marketing. |
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