Global applications of the Internet of Things in digital marketing:
In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to be...
Gespeichert in:
| Weitere Verfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developin. |
| Beschreibung: | 25 PDFs (410 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668481684 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Global applications of the Internet of Things in digital marketing |c Arshi Naim, V. Ajantha Devi, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 25 PDFs (410 pages) | ||
| 336 | |a text |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Emerging green practices, internet of things, and digital marketing: a response to the global economic and climate crises -- Chapter 2. Digital marketing through social media best practices: a case study of HEIs in the GCC region -- Chapter 3. Impact of IoT applications using digital marketing -- Chapter 4. Exploring dependence of human resource management (HRM) on Internet of things (IoT) and digital marketing in the digital era -- Chapter 5. Role of IoT in industrial transformation and marketing management -- Chapter 6. Understanding digital marketing: an exemplary approach -- Chapter 7. Understanding the relationship between IoT and digital marketing: a bibliometric analysis -- Chapter 8. Use of IoT in evaluating content digital marketing and optimization and web development -- Chapter 9. Applications and impact of internet of things in digital marketing -- Chapter 10. Abridging the digital marketing gap: artificial intelligence (AI) and Internet of things (IoT) in boosting global economic growth -- Chapter 11. Applications of the Internet of things and machine learning using Python in digital marketing -- Chapter 12. Critical success factors of Internet of things and digital marketing -- Chapter 13. Explanatory factors of the behavior of passage from online banking to mobile banking by customers -- Chapter 14. Impact and assessment of electronic commerce on consumer buying behaviour -- Chapter 15. Changing trends of media ownership: marketing through community engagement in hindi television news channels -- Chapter 16. NFT sports collectibles: characteristics and factors of consumer value -- Chapter 17. E-marketing, e-commerce, e-business, and internet of things: an overview of terms in the context of small and medium enterprises (SMEs) -- Chapter 18. Internet of things in marketing: applications and concerns. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developin. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/15/2023). | ||
| 650 | 0 | |a Internet of things |x Marketing. | |
| 650 | 0 | |a Internet |x Technological innovations. | |
| 650 | 0 | |a Technological innovations |x Marketing. | |
| 700 | 1 | |a Devi, V. Ajantha, |e editor. | |
| 700 | 1 | |a Naim, Arshi, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668481669 |z 9781668481660 |
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| contents | Chapter 1. Emerging green practices, internet of things, and digital marketing: a response to the global economic and climate crises -- Chapter 2. Digital marketing through social media best practices: a case study of HEIs in the GCC region -- Chapter 3. Impact of IoT applications using digital marketing -- Chapter 4. Exploring dependence of human resource management (HRM) on Internet of things (IoT) and digital marketing in the digital era -- Chapter 5. Role of IoT in industrial transformation and marketing management -- Chapter 6. Understanding digital marketing: an exemplary approach -- Chapter 7. Understanding the relationship between IoT and digital marketing: a bibliometric analysis -- Chapter 8. Use of IoT in evaluating content digital marketing and optimization and web development -- Chapter 9. Applications and impact of internet of things in digital marketing -- Chapter 10. Abridging the digital marketing gap: artificial intelligence (AI) and Internet of things (IoT) in boosting global economic growth -- Chapter 11. Applications of the Internet of things and machine learning using Python in digital marketing -- Chapter 12. Critical success factors of Internet of things and digital marketing -- Chapter 13. Explanatory factors of the behavior of passage from online banking to mobile banking by customers -- Chapter 14. Impact and assessment of electronic commerce on consumer buying behaviour -- Chapter 15. Changing trends of media ownership: marketing through community engagement in hindi television news channels -- Chapter 16. NFT sports collectibles: characteristics and factors of consumer value -- Chapter 17. E-marketing, e-commerce, e-business, and internet of things: an overview of terms in the context of small and medium enterprises (SMEs) -- Chapter 18. Internet of things in marketing: applications and concerns. |
| ctrlnum | (CaBNVSL)slc00004537 (OCoLC)1380994563 |
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| discipline | Informatik |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00311837 |
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| indexdate | 2024-11-26T14:51:59Z |
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| isbn | 9781668481684 |
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| spelling | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 25 PDFs (410 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Emerging green practices, internet of things, and digital marketing: a response to the global economic and climate crises -- Chapter 2. Digital marketing through social media best practices: a case study of HEIs in the GCC region -- Chapter 3. Impact of IoT applications using digital marketing -- Chapter 4. Exploring dependence of human resource management (HRM) on Internet of things (IoT) and digital marketing in the digital era -- Chapter 5. Role of IoT in industrial transformation and marketing management -- Chapter 6. Understanding digital marketing: an exemplary approach -- Chapter 7. Understanding the relationship between IoT and digital marketing: a bibliometric analysis -- Chapter 8. Use of IoT in evaluating content digital marketing and optimization and web development -- Chapter 9. Applications and impact of internet of things in digital marketing -- Chapter 10. Abridging the digital marketing gap: artificial intelligence (AI) and Internet of things (IoT) in boosting global economic growth -- Chapter 11. Applications of the Internet of things and machine learning using Python in digital marketing -- Chapter 12. Critical success factors of Internet of things and digital marketing -- Chapter 13. Explanatory factors of the behavior of passage from online banking to mobile banking by customers -- Chapter 14. Impact and assessment of electronic commerce on consumer buying behaviour -- Chapter 15. Changing trends of media ownership: marketing through community engagement in hindi television news channels -- Chapter 16. NFT sports collectibles: characteristics and factors of consumer value -- Chapter 17. E-marketing, e-commerce, e-business, and internet of things: an overview of terms in the context of small and medium enterprises (SMEs) -- Chapter 18. Internet of things in marketing: applications and concerns. Restricted to subscribers or individual electronic text purchasers. In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developin. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/15/2023). Internet of things Marketing. Internet Technological innovations. Technological innovations Marketing. Devi, V. Ajantha, editor. Naim, Arshi, editor. IGI Global, publisher. Print version: 1668481669 9781668481660 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8166-0 Volltext |
| spellingShingle | Global applications of the Internet of Things in digital marketing Chapter 1. Emerging green practices, internet of things, and digital marketing: a response to the global economic and climate crises -- Chapter 2. Digital marketing through social media best practices: a case study of HEIs in the GCC region -- Chapter 3. Impact of IoT applications using digital marketing -- Chapter 4. Exploring dependence of human resource management (HRM) on Internet of things (IoT) and digital marketing in the digital era -- Chapter 5. Role of IoT in industrial transformation and marketing management -- Chapter 6. Understanding digital marketing: an exemplary approach -- Chapter 7. Understanding the relationship between IoT and digital marketing: a bibliometric analysis -- Chapter 8. Use of IoT in evaluating content digital marketing and optimization and web development -- Chapter 9. Applications and impact of internet of things in digital marketing -- Chapter 10. Abridging the digital marketing gap: artificial intelligence (AI) and Internet of things (IoT) in boosting global economic growth -- Chapter 11. Applications of the Internet of things and machine learning using Python in digital marketing -- Chapter 12. Critical success factors of Internet of things and digital marketing -- Chapter 13. Explanatory factors of the behavior of passage from online banking to mobile banking by customers -- Chapter 14. Impact and assessment of electronic commerce on consumer buying behaviour -- Chapter 15. Changing trends of media ownership: marketing through community engagement in hindi television news channels -- Chapter 16. NFT sports collectibles: characteristics and factors of consumer value -- Chapter 17. E-marketing, e-commerce, e-business, and internet of things: an overview of terms in the context of small and medium enterprises (SMEs) -- Chapter 18. Internet of things in marketing: applications and concerns. Internet of things Marketing. Internet Technological innovations. Technological innovations Marketing. |
| title | Global applications of the Internet of Things in digital marketing |
| title_auth | Global applications of the Internet of Things in digital marketing |
| title_exact_search | Global applications of the Internet of Things in digital marketing |
| title_full | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi, editors. |
| title_fullStr | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi, editors. |
| title_full_unstemmed | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi, editors. |
| title_short | Global applications of the Internet of Things in digital marketing |
| title_sort | global applications of the internet of things in digital marketing |
| topic | Internet of things Marketing. Internet Technological innovations. Technological innovations Marketing. |
| topic_facet | Internet of things Marketing. Internet Technological innovations. Technological innovations Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8166-0 |
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