Contemporary approaches of digital marketing and the role of machine intelligence:
"Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
c2023.
|
| Schlagworte: | |
| Online-Zugang: | DE-863 |
| Zusammenfassung: | "Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians."-- |
| Beschreibung: | 17 PDFs (xviii, 260 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668477373 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Contemporary approaches of digital marketing and the role of machine intelligence |c Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c c2023. | |
| 300 | |a 17 PDFs (xviii, 260 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Acknowledgment -- Chapter 1. Revolutionizing Digital Marketing Using Machine Learning -- Chapter 2. Scaling Up Customer Support Using Artificial Intelligence and Machine Learning Techniques -- Chapter 3. Chatbots in Digital Marketing: Enhanced Customer Experience and Reduced Customer Service Costs -- Chapter 4. Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry -- Chapter 5. Role of the Internet of Things (IoT) Applications in Business and Marketing -- Chapter 6. The Role of Internet of Behaviors (IoB) in Digital Marketing -- Chapter 7. The Youth's Way of Personal Branding as Bookstagrammers -- Chapter 8. Impact of Digital Marketing Tools and Methods on SMEs and Proposed Recommendations -- Chapter 9. Analyses of Visitors' Experiences in Museums Based on E-Word of Mouth and Tripadvisors Online Reviews: The Case of Kwame Nkrumah Memorial Park, Ghana and the Nike Center for Art and Culture, Nigeria -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/07/2023). | ||
| 650 | 0 | |a Artificial intelligence |x Economic aspects. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 653 | |a Chatbots. | ||
| 653 | |a Contemporary Approaches. | ||
| 653 | |a Digital Marketing. | ||
| 653 | |a E-Word-of-Mouth. | ||
| 653 | |a Internet of Things (IoT) | ||
| 653 | |a Machine Intelligence. | ||
| 653 | |a Metaverse. | ||
| 653 | |a Online Reviews. | ||
| 653 | |a Safety Gadgets. | ||
| 653 | |a Smart Cities. | ||
| 653 | |a SME. | ||
| 653 | |a Visitor Experience. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kazi, Baha Uddin |d 1976- |e editor. | |
| 700 | 1 | |a Munna, Afzal Sayed |d 1980- |e editor. | |
| 700 | 1 | |a Shaikh, Md Sadeque Imam |d 1977- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668477351 |z 9781668477359 |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-7735-9 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00309382 |
|---|---|
| _version_ | 1825936822158491648 |
| adam_text | |
| any_adam_object | |
| author2 | Kazi, Baha Uddin 1976- Munna, Afzal Sayed 1980- Shaikh, Md Sadeque Imam 1977- |
| author2_role | edt edt edt |
| author2_variant | b u k bu buk a s m as asm m s i s msi msis |
| author_facet | Kazi, Baha Uddin 1976- Munna, Afzal Sayed 1980- Shaikh, Md Sadeque Imam 1977- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.1265 .C663 2023e |
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| contents | Preface -- Acknowledgment -- Chapter 1. Revolutionizing Digital Marketing Using Machine Learning -- Chapter 2. Scaling Up Customer Support Using Artificial Intelligence and Machine Learning Techniques -- Chapter 3. Chatbots in Digital Marketing: Enhanced Customer Experience and Reduced Customer Service Costs -- Chapter 4. Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry -- Chapter 5. Role of the Internet of Things (IoT) Applications in Business and Marketing -- Chapter 6. The Role of Internet of Behaviors (IoB) in Digital Marketing -- Chapter 7. The Youth's Way of Personal Branding as Bookstagrammers -- Chapter 8. Impact of Digital Marketing Tools and Methods on SMEs and Proposed Recommendations -- Chapter 9. Analyses of Visitors' Experiences in Museums Based on E-Word of Mouth and Tripadvisors Online Reviews: The Case of Kwame Nkrumah Memorial Park, Ghana and the Nike Center for Art and Culture, Nigeria -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00004838 (OCoLC)1373843794 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00309382 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-07T12:04:10Z |
| institution | BVB |
| isbn | 9781668477373 |
| language | English |
| oclc_num | 1373843794 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 17 PDFs (xviii, 260 Seiten) Also available in print. |
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| spelling | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global c2023. 17 PDFs (xviii, 260 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Preface -- Acknowledgment -- Chapter 1. Revolutionizing Digital Marketing Using Machine Learning -- Chapter 2. Scaling Up Customer Support Using Artificial Intelligence and Machine Learning Techniques -- Chapter 3. Chatbots in Digital Marketing: Enhanced Customer Experience and Reduced Customer Service Costs -- Chapter 4. Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry -- Chapter 5. Role of the Internet of Things (IoT) Applications in Business and Marketing -- Chapter 6. The Role of Internet of Behaviors (IoB) in Digital Marketing -- Chapter 7. The Youth's Way of Personal Branding as Bookstagrammers -- Chapter 8. Impact of Digital Marketing Tools and Methods on SMEs and Proposed Recommendations -- Chapter 9. Analyses of Visitors' Experiences in Museums Based on E-Word of Mouth and Tripadvisors Online Reviews: The Case of Kwame Nkrumah Memorial Park, Ghana and the Nike Center for Art and Culture, Nigeria -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/07/2023). Artificial intelligence Economic aspects. Internet marketing. Marketing Technological innovations. Chatbots. Contemporary Approaches. Digital Marketing. E-Word-of-Mouth. Internet of Things (IoT) Machine Intelligence. Metaverse. Online Reviews. Safety Gadgets. Smart Cities. SME. Visitor Experience. Electronic books. Kazi, Baha Uddin 1976- editor. Munna, Afzal Sayed 1980- editor. Shaikh, Md Sadeque Imam 1977- editor. IGI Global, publisher. Print version: 1668477351 9781668477359 |
| spellingShingle | Contemporary approaches of digital marketing and the role of machine intelligence Preface -- Acknowledgment -- Chapter 1. Revolutionizing Digital Marketing Using Machine Learning -- Chapter 2. Scaling Up Customer Support Using Artificial Intelligence and Machine Learning Techniques -- Chapter 3. Chatbots in Digital Marketing: Enhanced Customer Experience and Reduced Customer Service Costs -- Chapter 4. Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry -- Chapter 5. Role of the Internet of Things (IoT) Applications in Business and Marketing -- Chapter 6. The Role of Internet of Behaviors (IoB) in Digital Marketing -- Chapter 7. The Youth's Way of Personal Branding as Bookstagrammers -- Chapter 8. Impact of Digital Marketing Tools and Methods on SMEs and Proposed Recommendations -- Chapter 9. Analyses of Visitors' Experiences in Museums Based on E-Word of Mouth and Tripadvisors Online Reviews: The Case of Kwame Nkrumah Memorial Park, Ghana and the Nike Center for Art and Culture, Nigeria -- Compilation of References -- About the Contributors -- Index. Artificial intelligence Economic aspects. Internet marketing. Marketing Technological innovations. |
| title | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_auth | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_exact_search | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_full | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors. |
| title_fullStr | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors. |
| title_full_unstemmed | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors. |
| title_short | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_sort | contemporary approaches of digital marketing and the role of machine intelligence |
| topic | Artificial intelligence Economic aspects. Internet marketing. Marketing Technological innovations. |
| topic_facet | Artificial intelligence Economic aspects. Internet marketing. Marketing Technological innovations. Electronic books. |
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