The rise of blockchain applications in customer experience:

"Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, pr...

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Bibliographische Detailangaben
Weitere Verfasser: Alolo, Abdul-Raheed Akeji 1972- (HerausgeberIn), Amoako, George Kofi 1965- (HerausgeberIn), Awini, Gideon 1987- (HerausgeberIn), Majeed, Mohammed 1982- (HerausgeberIn), Ofori, Kwame Simpe 1983- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2024]
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Online-Zugang:Volltext
Zusammenfassung:"Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers.The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students."--
Beschreibung:22 PDFs (304 pages)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:9781668476512
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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