Origin and branding in international market entry processes:
"In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers bec...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
c2023
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries.Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets."-- |
| Beschreibung: | 17 PDFs (xv, 298 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668466155 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Origin and branding in international market entry processes |c Carlos Francisco e Silva, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c c2023 | |
| 300 | |a 17 PDFs (xv, 298 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. International Market Entry Strategies -- Chapter 2. Market Entry Strategies -- Chapter 3. Logomania in Counterfeit Luxury Brands Consumption: The Social Adjustive Function in Shifting Consumer Perceptions and Behaviours -- Chapter 4. Machine Learning Suggesting Marketing Mix -- Chapter 5. A Systematic Review of the Bibliometric Literature: Branding in Marketing Strategy -- Chapter 6. Country-of-Origin Effect and Digital Marketing: Evaluating Current and Future of Marketing -- Chapter 7. Traditional Specialty Food and Beverage Products: E-Commerce, COO Effect, and Official Recognitions -- Chapter 8. Ingredient Branding Strategy to Improve Brand Attitude for Chinese Brands Suffering From Country-of-Origin Effect in Foreign Markets: An Empirical Study on BYD Tang Electric Vehicle Model -- Chapter 9. International Brands and Corporate Strategy: A Case Study in the Wine Industry -- Chapter 10. Internationalization of Retailing: The Case of Turkish Ultra-Fast Grocery Delivery Retailer Getir -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries.Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 09/12/2023). | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Export marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a e Silva, Carlos Francisco, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668466139 |z 9781668466131 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6613-1 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00302666 |
|---|---|
| _version_ | 1804751464644476928 |
| adam_text | |
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| author_facet | e Silva, Carlos Francisco |
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| contents | Preface -- Chapter 1. International Market Entry Strategies -- Chapter 2. Market Entry Strategies -- Chapter 3. Logomania in Counterfeit Luxury Brands Consumption: The Social Adjustive Function in Shifting Consumer Perceptions and Behaviours -- Chapter 4. Machine Learning Suggesting Marketing Mix -- Chapter 5. A Systematic Review of the Bibliometric Literature: Branding in Marketing Strategy -- Chapter 6. Country-of-Origin Effect and Digital Marketing: Evaluating Current and Future of Marketing -- Chapter 7. Traditional Specialty Food and Beverage Products: E-Commerce, COO Effect, and Official Recognitions -- Chapter 8. Ingredient Branding Strategy to Improve Brand Attitude for Chinese Brands Suffering From Country-of-Origin Effect in Foreign Markets: An Empirical Study on BYD Tang Electric Vehicle Model -- Chapter 9. International Brands and Corporate Strategy: A Case Study in the Wine Industry -- Chapter 10. Internationalization of Retailing: The Case of Turkish Ultra-Fast Grocery Delivery Retailer Getir -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00004934 (OCoLC)1396950702 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00302666 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:59Z |
| institution | BVB |
| isbn | 9781668466155 |
| language | English |
| oclc_num | 1396950702 |
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| physical | 17 PDFs (xv, 298 pages) Also available in print. |
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| publishDate | 2023 |
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| publisher | IGI Global, |
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| spelling | Origin and branding in international market entry processes Carlos Francisco e Silva, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023 17 PDFs (xv, 298 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Preface -- Chapter 1. International Market Entry Strategies -- Chapter 2. Market Entry Strategies -- Chapter 3. Logomania in Counterfeit Luxury Brands Consumption: The Social Adjustive Function in Shifting Consumer Perceptions and Behaviours -- Chapter 4. Machine Learning Suggesting Marketing Mix -- Chapter 5. A Systematic Review of the Bibliometric Literature: Branding in Marketing Strategy -- Chapter 6. Country-of-Origin Effect and Digital Marketing: Evaluating Current and Future of Marketing -- Chapter 7. Traditional Specialty Food and Beverage Products: E-Commerce, COO Effect, and Official Recognitions -- Chapter 8. Ingredient Branding Strategy to Improve Brand Attitude for Chinese Brands Suffering From Country-of-Origin Effect in Foreign Markets: An Empirical Study on BYD Tang Electric Vehicle Model -- Chapter 9. International Brands and Corporate Strategy: A Case Study in the Wine Industry -- Chapter 10. Internationalization of Retailing: The Case of Turkish Ultra-Fast Grocery Delivery Retailer Getir -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries.Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 09/12/2023). Branding (Marketing) Export marketing. Electronic books. e Silva, Carlos Francisco, editor. IGI Global, publisher. Print version: 1668466139 9781668466131 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6613-1 Volltext |
| spellingShingle | Origin and branding in international market entry processes Preface -- Chapter 1. International Market Entry Strategies -- Chapter 2. Market Entry Strategies -- Chapter 3. Logomania in Counterfeit Luxury Brands Consumption: The Social Adjustive Function in Shifting Consumer Perceptions and Behaviours -- Chapter 4. Machine Learning Suggesting Marketing Mix -- Chapter 5. A Systematic Review of the Bibliometric Literature: Branding in Marketing Strategy -- Chapter 6. Country-of-Origin Effect and Digital Marketing: Evaluating Current and Future of Marketing -- Chapter 7. Traditional Specialty Food and Beverage Products: E-Commerce, COO Effect, and Official Recognitions -- Chapter 8. Ingredient Branding Strategy to Improve Brand Attitude for Chinese Brands Suffering From Country-of-Origin Effect in Foreign Markets: An Empirical Study on BYD Tang Electric Vehicle Model -- Chapter 9. International Brands and Corporate Strategy: A Case Study in the Wine Industry -- Chapter 10. Internationalization of Retailing: The Case of Turkish Ultra-Fast Grocery Delivery Retailer Getir -- Compilation of References -- About the Contributors -- Index. Branding (Marketing) Export marketing. |
| title | Origin and branding in international market entry processes |
| title_auth | Origin and branding in international market entry processes |
| title_exact_search | Origin and branding in international market entry processes |
| title_full | Origin and branding in international market entry processes Carlos Francisco e Silva, editor. |
| title_fullStr | Origin and branding in international market entry processes Carlos Francisco e Silva, editor. |
| title_full_unstemmed | Origin and branding in international market entry processes Carlos Francisco e Silva, editor. |
| title_short | Origin and branding in international market entry processes |
| title_sort | origin and branding in international market entry processes |
| topic | Branding (Marketing) Export marketing. |
| topic_facet | Branding (Marketing) Export marketing. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6613-1 |
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