Measuring consumer behavior in hospitality for enhanced decision making:
"In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of e...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour { what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations"-- |
| Beschreibung: | 22 PDFs (295 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668466094 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00302645 | ||
| 003 | IGIG | ||
| 005 | 20230501134413.0 | ||
| 006 | m eo d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 230501s2023 pau fob 001 0 eng d | ||
| 020 | |a 9781668466094 |q PDF | ||
| 020 | |z 1668466074 |q hardcover | ||
| 020 | |z 9781668466070 |q print | ||
| 024 | 7 | |a 10.4018/978-1-6684-6607-0 |2 doi | |
| 035 | |a (CaBNVSL)slc00004353 | ||
| 035 | |a (OCoLC)1376336478 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.32 |b .M43 2023e | |
| 082 | 7 | |a 658.8/342 |2 23 | |
| 245 | 0 | 0 | |a Measuring consumer behavior in hospitality for enhanced decision making |c edited by Célia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 22 PDFs (295 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Hospitality. Chapter 1. Impacts of smart technology on customer experience: from perspective of hotel frontline staff ; Chapter 2. Capital indicators for hotel customer experience to support strategic management ; Chapter 3. The role of the internet in pre-trip stage: the Portuguese case ; Chapter 4. Tourist intelligence as the basis for the design of a dashboard indicator for a digital, intelligent, and connected hotel (DCIH) with a smart tourist destination -- Section 2. Travel behavior. Chapter 5. The influence of mobile devices on the travel behavior of millennials (Gen Y) ; Chapter 6. Critical essay on emerging, transformative, and disruptive companies influencing consumer behaviour ; Chapter 7. Analysis of Portugal S wine certifying entities' social networks as communication channels ; Chapter 8. Sensory marketing: the purpose of sensory stimuli in consumer behaviour in the context of the retail environment ; Chapter 9. Exploring the influence of culture on website design in Canadian and Chinese e-commerce: a data analysis ; Chapter 10. Assessing the effect of the COVID-19 crisis in airline price-setting strategies to tourism destinations: a big data approach ; Chapter 11. The relationship between service quality and customer satisfaction in the airline industry: a meta-analysis study. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour { what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/01/2023). | ||
| 650 | 0 | |a Big data. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Hospitality industry |x Customer services |x Research. | |
| 700 | 1 | |a Ashqar, Rashed Isam, |e editor. | |
| 700 | 1 | |a Ramos, Célia M. Q., |e editor. | |
| 700 | 1 | |a Silva deMatos, Nelson Manuel da, |e editor. | |
| 700 | 1 | |a Sousa, Carlos Manuel Ramos |d 1965- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668466074 |z 9781668466070 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6607-0 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00302645 |
|---|---|
| _version_ | 1816797086739333120 |
| adam_text | |
| any_adam_object | |
| author2 | Ashqar, Rashed Isam Ramos, Célia M. Q. Silva deMatos, Nelson Manuel da Sousa, Carlos Manuel Ramos 1965- |
| author2_role | edt edt edt edt |
| author2_variant | r i a ri ria c m q r cmq cmqr d n m d s dnmd dnmds c m r s cmr cmrs |
| author_facet | Ashqar, Rashed Isam Ramos, Célia M. Q. Silva deMatos, Nelson Manuel da Sousa, Carlos Manuel Ramos 1965- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .M43 2023e |
| callnumber-search | HF5415.32 .M43 2023e |
| callnumber-sort | HF 45415.32 M43 42023E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Section 1. Hospitality. Chapter 1. Impacts of smart technology on customer experience: from perspective of hotel frontline staff ; Chapter 2. Capital indicators for hotel customer experience to support strategic management ; Chapter 3. The role of the internet in pre-trip stage: the Portuguese case ; Chapter 4. Tourist intelligence as the basis for the design of a dashboard indicator for a digital, intelligent, and connected hotel (DCIH) with a smart tourist destination -- Section 2. Travel behavior. Chapter 5. The influence of mobile devices on the travel behavior of millennials (Gen Y) ; Chapter 6. Critical essay on emerging, transformative, and disruptive companies influencing consumer behaviour ; Chapter 7. Analysis of Portugal S wine certifying entities' social networks as communication channels ; Chapter 8. Sensory marketing: the purpose of sensory stimuli in consumer behaviour in the context of the retail environment ; Chapter 9. Exploring the influence of culture on website design in Canadian and Chinese e-commerce: a data analysis ; Chapter 10. Assessing the effect of the COVID-19 crisis in airline price-setting strategies to tourism destinations: a big data approach ; Chapter 11. The relationship between service quality and customer satisfaction in the airline industry: a meta-analysis study. |
| ctrlnum | (CaBNVSL)slc00004353 (OCoLC)1376336478 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05026nam a2200493 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00302645</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20230501134413.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">230501s2023 pau fob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668466094</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1668466074</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781668466070</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-6684-6607-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00004353</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1376336478</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.32</subfield><subfield code="b">.M43 2023e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Measuring consumer behavior in hospitality for enhanced decision making </subfield><subfield code="c">edited by Célia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">2023.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">22 PDFs (295 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Section 1. Hospitality. Chapter 1. Impacts of smart technology on customer experience: from perspective of hotel frontline staff ; Chapter 2. Capital indicators for hotel customer experience to support strategic management ; Chapter 3. The role of the internet in pre-trip stage: the Portuguese case ; Chapter 4. Tourist intelligence as the basis for the design of a dashboard indicator for a digital, intelligent, and connected hotel (DCIH) with a smart tourist destination -- Section 2. Travel behavior. Chapter 5. The influence of mobile devices on the travel behavior of millennials (Gen Y) ; Chapter 6. Critical essay on emerging, transformative, and disruptive companies influencing consumer behaviour ; Chapter 7. Analysis of Portugal S wine certifying entities' social networks as communication channels ; Chapter 8. Sensory marketing: the purpose of sensory stimuli in consumer behaviour in the context of the retail environment ; Chapter 9. Exploring the influence of culture on website design in Canadian and Chinese e-commerce: a data analysis ; Chapter 10. Assessing the effect of the COVID-19 crisis in airline price-setting strategies to tourism destinations: a big data approach ; Chapter 11. The relationship between service quality and customer satisfaction in the airline industry: a meta-analysis study.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour { what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 05/01/2023).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Big data.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer satisfaction.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Hospitality industry</subfield><subfield code="x">Customer services</subfield><subfield code="x">Research.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ashqar, Rashed Isam,</subfield><subfield code="e">editor. </subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ramos, Célia M. Q.,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Silva deMatos, Nelson Manuel da,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sousa, Carlos Manuel Ramos</subfield><subfield code="d">1965-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1668466074</subfield><subfield code="z">9781668466070</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6607-0</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00302645 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:59Z |
| institution | BVB |
| isbn | 9781668466094 |
| language | English |
| oclc_num | 1376336478 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 22 PDFs (295 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Measuring consumer behavior in hospitality for enhanced decision making edited by Célia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 22 PDFs (295 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Hospitality. Chapter 1. Impacts of smart technology on customer experience: from perspective of hotel frontline staff ; Chapter 2. Capital indicators for hotel customer experience to support strategic management ; Chapter 3. The role of the internet in pre-trip stage: the Portuguese case ; Chapter 4. Tourist intelligence as the basis for the design of a dashboard indicator for a digital, intelligent, and connected hotel (DCIH) with a smart tourist destination -- Section 2. Travel behavior. Chapter 5. The influence of mobile devices on the travel behavior of millennials (Gen Y) ; Chapter 6. Critical essay on emerging, transformative, and disruptive companies influencing consumer behaviour ; Chapter 7. Analysis of Portugal S wine certifying entities' social networks as communication channels ; Chapter 8. Sensory marketing: the purpose of sensory stimuli in consumer behaviour in the context of the retail environment ; Chapter 9. Exploring the influence of culture on website design in Canadian and Chinese e-commerce: a data analysis ; Chapter 10. Assessing the effect of the COVID-19 crisis in airline price-setting strategies to tourism destinations: a big data approach ; Chapter 11. The relationship between service quality and customer satisfaction in the airline industry: a meta-analysis study. Restricted to subscribers or individual electronic text purchasers. "In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour { what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/01/2023). Big data. Consumer behavior. Consumer satisfaction. Hospitality industry Customer services Research. Ashqar, Rashed Isam, editor. Ramos, Célia M. Q., editor. Silva deMatos, Nelson Manuel da, editor. Sousa, Carlos Manuel Ramos 1965- editor. IGI Global, publisher. Print version: 1668466074 9781668466070 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6607-0 Volltext |
| spellingShingle | Measuring consumer behavior in hospitality for enhanced decision making Section 1. Hospitality. Chapter 1. Impacts of smart technology on customer experience: from perspective of hotel frontline staff ; Chapter 2. Capital indicators for hotel customer experience to support strategic management ; Chapter 3. The role of the internet in pre-trip stage: the Portuguese case ; Chapter 4. Tourist intelligence as the basis for the design of a dashboard indicator for a digital, intelligent, and connected hotel (DCIH) with a smart tourist destination -- Section 2. Travel behavior. Chapter 5. The influence of mobile devices on the travel behavior of millennials (Gen Y) ; Chapter 6. Critical essay on emerging, transformative, and disruptive companies influencing consumer behaviour ; Chapter 7. Analysis of Portugal S wine certifying entities' social networks as communication channels ; Chapter 8. Sensory marketing: the purpose of sensory stimuli in consumer behaviour in the context of the retail environment ; Chapter 9. Exploring the influence of culture on website design in Canadian and Chinese e-commerce: a data analysis ; Chapter 10. Assessing the effect of the COVID-19 crisis in airline price-setting strategies to tourism destinations: a big data approach ; Chapter 11. The relationship between service quality and customer satisfaction in the airline industry: a meta-analysis study. Big data. Consumer behavior. Consumer satisfaction. Hospitality industry Customer services Research. |
| title | Measuring consumer behavior in hospitality for enhanced decision making |
| title_auth | Measuring consumer behavior in hospitality for enhanced decision making |
| title_exact_search | Measuring consumer behavior in hospitality for enhanced decision making |
| title_full | Measuring consumer behavior in hospitality for enhanced decision making edited by Célia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar. |
| title_fullStr | Measuring consumer behavior in hospitality for enhanced decision making edited by Célia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar. |
| title_full_unstemmed | Measuring consumer behavior in hospitality for enhanced decision making edited by Célia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar. |
| title_short | Measuring consumer behavior in hospitality for enhanced decision making |
| title_sort | measuring consumer behavior in hospitality for enhanced decision making |
| topic | Big data. Consumer behavior. Consumer satisfaction. Hospitality industry Customer services Research. |
| topic_facet | Big data. Consumer behavior. Consumer satisfaction. Hospitality industry Customer services Research. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6607-0 |
| work_keys_str_mv | AT ashqarrashedisam measuringconsumerbehaviorinhospitalityforenhanceddecisionmaking AT ramosceliamq measuringconsumerbehaviorinhospitalityforenhanceddecisionmaking AT silvadematosnelsonmanuelda measuringconsumerbehaviorinhospitalityforenhanceddecisionmaking AT sousacarlosmanuelramos measuringconsumerbehaviorinhospitalityforenhanceddecisionmaking AT igiglobal measuringconsumerbehaviorinhospitalityforenhanceddecisionmaking |