Global perspectives on the strategic role of marketing information systems:
"Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedg...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2023]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians"-- |
| Beschreibung: | 18 PDFs (387 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668465936 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Global perspectives on the strategic role of marketing information systems |c edited by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, and Fernando Ortiz-Rodriguez. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2023] | |
| 300 | |a 18 PDFs (387 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Relationship between cause-related marketing and shared value in pandemic times: a theoretical discussion -- Chapter 2. Marketing information products and services in the digital age in the academic library environment -- Chapter 3. Do you feel it?: sensory marketing in stores in northeast Mexico during COVID-19 -- Chapter 4. Digital entrepreneurship and micro and small enterprises in the time of the COVID-19 pandemic in Mexico -- Chapter 5. Global events to enhance tourism: new era for marketing through location analytics -- Chapter 6. Trust in electronic banking with the use of cell phones for user satisfaction -- Chapter 7. ICTs for manufacturing and trade in the global economy -- Chapter 8. Political marketing app based on citizens -- Chapter 9. English as a main driver for international business: a northern Mexican case -- Chapter 10. E-government success: an end-user perspective. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/17/2023). | ||
| 650 | 0 | |a Management information systems. | |
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a Alfaro, Jorge |d 1963- |e editor. | |
| 700 | 1 | |a Medina Quintero, José Melchor, |e editor. | |
| 700 | 1 | |a Ortiz-Rodriguez, Fernando |d 1974- |e editor. | |
| 700 | 1 | |a Sahagun, Miguel |d 1972- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2022061134 | |
| 776 | 0 | 8 | |i Print version: |z 1668465914 |z 9781668465912 |w (DLC) 2022061134 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6591-2 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00302625 |
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| _version_ | 1804751464633991168 |
| adam_text | |
| any_adam_object | |
| author2 | Alfaro, Jorge 1963- Medina Quintero, José Melchor Ortiz-Rodriguez, Fernando 1974- Sahagun, Miguel 1972- |
| author2_role | edt edt edt edt |
| author2_variant | j a ja q j m m qjm qjmm f o r for m s ms |
| author_facet | Alfaro, Jorge 1963- Medina Quintero, José Melchor Ortiz-Rodriguez, Fernando 1974- Sahagun, Miguel 1972- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| collection | ZDB-98-IGB |
| contents | Chapter 1. Relationship between cause-related marketing and shared value in pandemic times: a theoretical discussion -- Chapter 2. Marketing information products and services in the digital age in the academic library environment -- Chapter 3. Do you feel it?: sensory marketing in stores in northeast Mexico during COVID-19 -- Chapter 4. Digital entrepreneurship and micro and small enterprises in the time of the COVID-19 pandemic in Mexico -- Chapter 5. Global events to enhance tourism: new era for marketing through location analytics -- Chapter 6. Trust in electronic banking with the use of cell phones for user satisfaction -- Chapter 7. ICTs for manufacturing and trade in the global economy -- Chapter 8. Political marketing app based on citizens -- Chapter 9. English as a main driver for international business: a northern Mexican case -- Chapter 10. E-government success: an end-user perspective. |
| ctrlnum | (CaBNVSL)slc00004399 (OCoLC)1379307426 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:59Z |
| institution | BVB |
| isbn | 9781668465936 |
| language | English |
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| physical | 18 PDFs (387 pages) Also available in print. |
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| spelling | Global perspectives on the strategic role of marketing information systems edited by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, and Fernando Ortiz-Rodriguez. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2023] 18 PDFs (387 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Relationship between cause-related marketing and shared value in pandemic times: a theoretical discussion -- Chapter 2. Marketing information products and services in the digital age in the academic library environment -- Chapter 3. Do you feel it?: sensory marketing in stores in northeast Mexico during COVID-19 -- Chapter 4. Digital entrepreneurship and micro and small enterprises in the time of the COVID-19 pandemic in Mexico -- Chapter 5. Global events to enhance tourism: new era for marketing through location analytics -- Chapter 6. Trust in electronic banking with the use of cell phones for user satisfaction -- Chapter 7. ICTs for manufacturing and trade in the global economy -- Chapter 8. Political marketing app based on citizens -- Chapter 9. English as a main driver for international business: a northern Mexican case -- Chapter 10. E-government success: an end-user perspective. Restricted to subscribers or individual electronic text purchasers. "Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/17/2023). Management information systems. Marketing Management. Alfaro, Jorge 1963- editor. Medina Quintero, José Melchor, editor. Ortiz-Rodriguez, Fernando 1974- editor. Sahagun, Miguel 1972- editor. IGI Global, publisher. (Original) (DLC)2022061134 Print version: 1668465914 9781668465912 (DLC) 2022061134 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6591-2 Volltext |
| spellingShingle | Global perspectives on the strategic role of marketing information systems Chapter 1. Relationship between cause-related marketing and shared value in pandemic times: a theoretical discussion -- Chapter 2. Marketing information products and services in the digital age in the academic library environment -- Chapter 3. Do you feel it?: sensory marketing in stores in northeast Mexico during COVID-19 -- Chapter 4. Digital entrepreneurship and micro and small enterprises in the time of the COVID-19 pandemic in Mexico -- Chapter 5. Global events to enhance tourism: new era for marketing through location analytics -- Chapter 6. Trust in electronic banking with the use of cell phones for user satisfaction -- Chapter 7. ICTs for manufacturing and trade in the global economy -- Chapter 8. Political marketing app based on citizens -- Chapter 9. English as a main driver for international business: a northern Mexican case -- Chapter 10. E-government success: an end-user perspective. Management information systems. Marketing Management. |
| title | Global perspectives on the strategic role of marketing information systems |
| title_auth | Global perspectives on the strategic role of marketing information systems |
| title_exact_search | Global perspectives on the strategic role of marketing information systems |
| title_full | Global perspectives on the strategic role of marketing information systems edited by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, and Fernando Ortiz-Rodriguez. |
| title_fullStr | Global perspectives on the strategic role of marketing information systems edited by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, and Fernando Ortiz-Rodriguez. |
| title_full_unstemmed | Global perspectives on the strategic role of marketing information systems edited by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, and Fernando Ortiz-Rodriguez. |
| title_short | Global perspectives on the strategic role of marketing information systems |
| title_sort | global perspectives on the strategic role of marketing information systems |
| topic | Management information systems. Marketing Management. |
| topic_facet | Management information systems. Marketing Management. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6591-2 |
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