Big data marketing strategies for superior customer experience:
"The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to t...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it. Therefore, this data utilization has changed the way customers buy and interact with enterprises, obtaining a powerful and personalized user experience along their customer journey. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become one of the main strategies used by companies to get to know the results they obtain with their marketing actions. Accordingly, Big Data Marketing has arrived as a novel digital marketing tool applied to emerging technologies on the Internet. Big Data Marketing utilizes large amounts of data to show the proper online audience the right adverts in the accurate moment at any time the audience is using their device. Therefore, advertising can be designed and shown considering users' interests based on what they visit or where they go to. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Besides, companies launch adverts based on Big Data Marketing depending on the interests and offers of each user. Thus, techniques such as Artificial Intelligence (AI), Data Mining, or Business Intelligence have allowed companies to act accordingly in real-time without the user perception. To sum up, the aim is to identify how Big Data Marketing can improve user experience and digital marketing strategies"-- |
| Beschreibung: | 18 PDFs (346 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668464564 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00302011 | ||
| 003 | IGIG | ||
| 005 | 20230501134413.0 | ||
| 006 | m eo d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 230501s2023 pau fob 001 0 eng d | ||
| 020 | |a 9781668464564 |q PDF | ||
| 020 | |z 1668464543 |q hardcover | ||
| 020 | |z 9781668464540 |q print | ||
| 024 | 7 | |a 10.4018/978-1-6684-6454-0 |2 doi | |
| 035 | |a (CaBNVSL)slc00004352 | ||
| 035 | |a (OCoLC)1348643776 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.1265 |b .B55 2023e | |
| 082 | 7 | |a 658.8/72 |2 23 | |
| 245 | 0 | 0 | |a Big data marketing strategies for superior customer experience |c Jose Ramon Saura. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 18 PDFs (346 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The impact of big data on customer satisfaction through marketing: a bibliometric analysis -- Chapter 2. The nudge thinking and its application with marketing strategies based on big data: a review -- Chapter 3. Impact of collective intelligence on business management: a literature review -- Chapter 4. Massive data collection strategies in digital marketing: analyzing successful case studies -- Chapter 5. Bibliometric analysis of personal data, user privacy, and personal data market(s) -- Chapter 6. An assessment of "advergames" implementation: analysis of market strategies in digital marketing towards a user experience qualitative rating -- Chapter 7. SEO through the e-costumer journey -- Chapter 8. Use of social media by companies: an exploratory study -- Chapter 9. What do twitter users think of top fast food brands?: exploring public opinion using a sentiment analysis approach -- Chapter 10. Why good marketing can be turned into art: a conceptual analysis -- Chapter 11. The desings of propaganda and marketing and their impact on the digital revolution of the current world. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it. Therefore, this data utilization has changed the way customers buy and interact with enterprises, obtaining a powerful and personalized user experience along their customer journey. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become one of the main strategies used by companies to get to know the results they obtain with their marketing actions. Accordingly, Big Data Marketing has arrived as a novel digital marketing tool applied to emerging technologies on the Internet. Big Data Marketing utilizes large amounts of data to show the proper online audience the right adverts in the accurate moment at any time the audience is using their device. Therefore, advertising can be designed and shown considering users' interests based on what they visit or where they go to. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Besides, companies launch adverts based on Big Data Marketing depending on the interests and offers of each user. Thus, techniques such as Artificial Intelligence (AI), Data Mining, or Business Intelligence have allowed companies to act accordingly in real-time without the user perception. To sum up, the aim is to identify how Big Data Marketing can improve user experience and digital marketing strategies"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/01/2023). | ||
| 650 | 0 | |a Big data. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Target marketing. | |
| 700 | 1 | |a Saura, José Ramón |d 1992- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668464543 |z 9781668464540 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6454-0 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00302011 |
|---|---|
| _version_ | 1804751464593096704 |
| adam_text | |
| any_adam_object | |
| author2 | Saura, José Ramón 1992- |
| author2_role | edt |
| author2_variant | j r s jr jrs |
| author_facet | Saura, José Ramón 1992- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .B55 2023e |
| callnumber-search | HF5415.1265 .B55 2023e |
| callnumber-sort | HF 45415.1265 B55 42023E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. The impact of big data on customer satisfaction through marketing: a bibliometric analysis -- Chapter 2. The nudge thinking and its application with marketing strategies based on big data: a review -- Chapter 3. Impact of collective intelligence on business management: a literature review -- Chapter 4. Massive data collection strategies in digital marketing: analyzing successful case studies -- Chapter 5. Bibliometric analysis of personal data, user privacy, and personal data market(s) -- Chapter 6. An assessment of "advergames" implementation: analysis of market strategies in digital marketing towards a user experience qualitative rating -- Chapter 7. SEO through the e-costumer journey -- Chapter 8. Use of social media by companies: an exploratory study -- Chapter 9. What do twitter users think of top fast food brands?: exploring public opinion using a sentiment analysis approach -- Chapter 10. Why good marketing can be turned into art: a conceptual analysis -- Chapter 11. The desings of propaganda and marketing and their impact on the digital revolution of the current world. |
| ctrlnum | (CaBNVSL)slc00004352 (OCoLC)1348643776 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04787nam a2200457 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00302011</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20230501134413.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">230501s2023 pau fob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668464564</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1668464543</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781668464540</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-6684-6454-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00004352</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1348643776</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1265</subfield><subfield code="b">.B55 2023e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Big data marketing strategies for superior customer experience </subfield><subfield code="c">Jose Ramon Saura.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">2023.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">18 PDFs (346 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Chapter 1. The impact of big data on customer satisfaction through marketing: a bibliometric analysis -- Chapter 2. The nudge thinking and its application with marketing strategies based on big data: a review -- Chapter 3. Impact of collective intelligence on business management: a literature review -- Chapter 4. Massive data collection strategies in digital marketing: analyzing successful case studies -- Chapter 5. Bibliometric analysis of personal data, user privacy, and personal data market(s) -- Chapter 6. An assessment of "advergames" implementation: analysis of market strategies in digital marketing towards a user experience qualitative rating -- Chapter 7. SEO through the e-costumer journey -- Chapter 8. Use of social media by companies: an exploratory study -- Chapter 9. What do twitter users think of top fast food brands?: exploring public opinion using a sentiment analysis approach -- Chapter 10. Why good marketing can be turned into art: a conceptual analysis -- Chapter 11. The desings of propaganda and marketing and their impact on the digital revolution of the current world.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it. Therefore, this data utilization has changed the way customers buy and interact with enterprises, obtaining a powerful and personalized user experience along their customer journey. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become one of the main strategies used by companies to get to know the results they obtain with their marketing actions. Accordingly, Big Data Marketing has arrived as a novel digital marketing tool applied to emerging technologies on the Internet. Big Data Marketing utilizes large amounts of data to show the proper online audience the right adverts in the accurate moment at any time the audience is using their device. Therefore, advertising can be designed and shown considering users' interests based on what they visit or where they go to. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Besides, companies launch adverts based on Big Data Marketing depending on the interests and offers of each user. Thus, techniques such as Artificial Intelligence (AI), Data Mining, or Business Intelligence have allowed companies to act accordingly in real-time without the user perception. To sum up, the aim is to identify how Big Data Marketing can improve user experience and digital marketing strategies"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 05/01/2023).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Big data.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer services.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Target marketing.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Saura, José Ramón</subfield><subfield code="d">1992-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1668464543</subfield><subfield code="z">9781668464540</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6454-0</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00302011 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:59Z |
| institution | BVB |
| isbn | 9781668464564 |
| language | English |
| oclc_num | 1348643776 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 18 PDFs (346 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Big data marketing strategies for superior customer experience Jose Ramon Saura. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 18 PDFs (346 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The impact of big data on customer satisfaction through marketing: a bibliometric analysis -- Chapter 2. The nudge thinking and its application with marketing strategies based on big data: a review -- Chapter 3. Impact of collective intelligence on business management: a literature review -- Chapter 4. Massive data collection strategies in digital marketing: analyzing successful case studies -- Chapter 5. Bibliometric analysis of personal data, user privacy, and personal data market(s) -- Chapter 6. An assessment of "advergames" implementation: analysis of market strategies in digital marketing towards a user experience qualitative rating -- Chapter 7. SEO through the e-costumer journey -- Chapter 8. Use of social media by companies: an exploratory study -- Chapter 9. What do twitter users think of top fast food brands?: exploring public opinion using a sentiment analysis approach -- Chapter 10. Why good marketing can be turned into art: a conceptual analysis -- Chapter 11. The desings of propaganda and marketing and their impact on the digital revolution of the current world. Restricted to subscribers or individual electronic text purchasers. "The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it. Therefore, this data utilization has changed the way customers buy and interact with enterprises, obtaining a powerful and personalized user experience along their customer journey. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become one of the main strategies used by companies to get to know the results they obtain with their marketing actions. Accordingly, Big Data Marketing has arrived as a novel digital marketing tool applied to emerging technologies on the Internet. Big Data Marketing utilizes large amounts of data to show the proper online audience the right adverts in the accurate moment at any time the audience is using their device. Therefore, advertising can be designed and shown considering users' interests based on what they visit or where they go to. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Besides, companies launch adverts based on Big Data Marketing depending on the interests and offers of each user. Thus, techniques such as Artificial Intelligence (AI), Data Mining, or Business Intelligence have allowed companies to act accordingly in real-time without the user perception. To sum up, the aim is to identify how Big Data Marketing can improve user experience and digital marketing strategies"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/01/2023). Big data. Customer services. Internet marketing. Target marketing. Saura, José Ramón 1992- editor. IGI Global, publisher. Print version: 1668464543 9781668464540 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6454-0 Volltext |
| spellingShingle | Big data marketing strategies for superior customer experience Chapter 1. The impact of big data on customer satisfaction through marketing: a bibliometric analysis -- Chapter 2. The nudge thinking and its application with marketing strategies based on big data: a review -- Chapter 3. Impact of collective intelligence on business management: a literature review -- Chapter 4. Massive data collection strategies in digital marketing: analyzing successful case studies -- Chapter 5. Bibliometric analysis of personal data, user privacy, and personal data market(s) -- Chapter 6. An assessment of "advergames" implementation: analysis of market strategies in digital marketing towards a user experience qualitative rating -- Chapter 7. SEO through the e-costumer journey -- Chapter 8. Use of social media by companies: an exploratory study -- Chapter 9. What do twitter users think of top fast food brands?: exploring public opinion using a sentiment analysis approach -- Chapter 10. Why good marketing can be turned into art: a conceptual analysis -- Chapter 11. The desings of propaganda and marketing and their impact on the digital revolution of the current world. Big data. Customer services. Internet marketing. Target marketing. |
| title | Big data marketing strategies for superior customer experience |
| title_auth | Big data marketing strategies for superior customer experience |
| title_exact_search | Big data marketing strategies for superior customer experience |
| title_full | Big data marketing strategies for superior customer experience Jose Ramon Saura. |
| title_fullStr | Big data marketing strategies for superior customer experience Jose Ramon Saura. |
| title_full_unstemmed | Big data marketing strategies for superior customer experience Jose Ramon Saura. |
| title_short | Big data marketing strategies for superior customer experience |
| title_sort | big data marketing strategies for superior customer experience |
| topic | Big data. Customer services. Internet marketing. Target marketing. |
| topic_facet | Big data. Customer services. Internet marketing. Target marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6454-0 |
| work_keys_str_mv | AT saurajoseramon bigdatamarketingstrategiesforsuperiorcustomerexperience AT igiglobal bigdatamarketingstrategiesforsuperiorcustomerexperience |