Handbook of research on the interplay between service quality and customer delight:

"Customer delight has been the goal for all companies small and big around the world. The present book is an effort to analyse the nuances of marketing efforts put forward by companies to achieve customer delight and sustain it in a fiercely competitive marketing environment. The book proposes...

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Bibliographische Detailangaben
Weitere Verfasser: Gupta, Neha 1985- (HerausgeberIn), Sarma, Sarmistha (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023
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Online-Zugang:Volltext
Zusammenfassung:"Customer delight has been the goal for all companies small and big around the world. The present book is an effort to analyse the nuances of marketing efforts put forward by companies to achieve customer delight and sustain it in a fiercely competitive marketing environment. The book proposes to have chapters from around the world giving a global perspective to understanding the concept of customer delight"--
Beschreibung:25 PDFs (438 pages)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:9781668458556
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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