Marketing and advertising in the online-to-offline (O2O) world:
"This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"--
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2023.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"-- |
| Physical Description: | 17 PDFs (310 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668458464 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Marketing and advertising in the online-to-offline (O2O) world |c Hesham Dinana, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2023. | |
| 300 | |a 17 PDFs (310 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Future challenges of marketing online-to-offline (O2O) -- Chapter 2. Emergence of online-to-offline business model: insights from India -- Chapter 3. Privacy paradox amid e-commerce epoch: examining Egyptian youth's practices of digital literacy online -- Chapter 4. Artificial intelligence as the new realm for online advertising -- Chapter 5. Social media influencers as a sales tool and medium for online-to-offline sales -- Chapter 6. Advertising ethics in the social media age: the Nigerian scenario -- Chapter 7. The effect of online and offline touchpoints on customer experience and brand performance: a case of an omnichannel marketing strategy in Egypt -- Chapter 8. The role of gamification in omnichannel service systems from the customer experience perspective -- Chapter 9. The effect of online and offline brand experience on brand equity -- Chapter 10. Building brands digitally: how brands create the luxury experience using O2O -- Chapter 11.Innovative marketing of Chinese Baijiu for online and offline markets: a Case Study of Wuliangye and Moutai -- Chapter 12. Commercial Bank Readiness for Adoption of Marketing 4.0: Evidence From Nepal. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/08/2022). | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing. | |
| 653 | |a Advertising. | ||
| 653 | |a Brand Equity. | ||
| 653 | |a Brand Performance. | ||
| 653 | |a Buying Behavior. | ||
| 653 | |a Consumer Attitude. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Customer Experience. | ||
| 653 | |a Data Analytics. | ||
| 653 | |a Marketing. | ||
| 653 | |a New Realities. | ||
| 653 | |a Purchase Intentions. | ||
| 653 | |a Sustainable Competitive Advantage. | ||
| 700 | 1 | |a Dinana, Hesham |d 1964- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668458446 |z 9781668458440 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5844-0 |3 Volltext |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
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Record in the Search Index
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|---|---|
| _version_ | 1826942601246277632 |
| adam_text | |
| any_adam_object | |
| author2 | Dinana, Hesham 1964- |
| author2_role | edt |
| author2_variant | h d hd |
| author_facet | Dinana, Hesham 1964- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 .M21857 2023eb |
| callnumber-search | HF5415 .M21857 2023eb |
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| collection | ZDB-98-IGB |
| contents | Chapter 1. Future challenges of marketing online-to-offline (O2O) -- Chapter 2. Emergence of online-to-offline business model: insights from India -- Chapter 3. Privacy paradox amid e-commerce epoch: examining Egyptian youth's practices of digital literacy online -- Chapter 4. Artificial intelligence as the new realm for online advertising -- Chapter 5. Social media influencers as a sales tool and medium for online-to-offline sales -- Chapter 6. Advertising ethics in the social media age: the Nigerian scenario -- Chapter 7. The effect of online and offline touchpoints on customer experience and brand performance: a case of an omnichannel marketing strategy in Egypt -- Chapter 8. The role of gamification in omnichannel service systems from the customer experience perspective -- Chapter 9. The effect of online and offline brand experience on brand equity -- Chapter 10. Building brands digitally: how brands create the luxury experience using O2O -- Chapter 11.Innovative marketing of Chinese Baijiu for online and offline markets: a Case Study of Wuliangye and Moutai -- Chapter 12. Commercial Bank Readiness for Adoption of Marketing 4.0: Evidence From Nepal. |
| ctrlnum | (CaBNVSL)slc00003877 (OCoLC)1332887993 |
| dewey-full | 381 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381 |
| dewey-search | 381 |
| dewey-sort | 3381 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00297911 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:36Z |
| institution | BVB |
| isbn | 9781668458464 |
| language | English |
| oclc_num | 1332887993 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 17 PDFs (310 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Marketing and advertising in the online-to-offline (O2O) world Hesham Dinana, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2023. 17 PDFs (310 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Future challenges of marketing online-to-offline (O2O) -- Chapter 2. Emergence of online-to-offline business model: insights from India -- Chapter 3. Privacy paradox amid e-commerce epoch: examining Egyptian youth's practices of digital literacy online -- Chapter 4. Artificial intelligence as the new realm for online advertising -- Chapter 5. Social media influencers as a sales tool and medium for online-to-offline sales -- Chapter 6. Advertising ethics in the social media age: the Nigerian scenario -- Chapter 7. The effect of online and offline touchpoints on customer experience and brand performance: a case of an omnichannel marketing strategy in Egypt -- Chapter 8. The role of gamification in omnichannel service systems from the customer experience perspective -- Chapter 9. The effect of online and offline brand experience on brand equity -- Chapter 10. Building brands digitally: how brands create the luxury experience using O2O -- Chapter 11.Innovative marketing of Chinese Baijiu for online and offline markets: a Case Study of Wuliangye and Moutai -- Chapter 12. Commercial Bank Readiness for Adoption of Marketing 4.0: Evidence From Nepal. Restricted to subscribers or individual electronic text purchasers. "This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/08/2022). Internet marketing. Marketing. Advertising. Brand Equity. Brand Performance. Buying Behavior. Consumer Attitude. Consumer Behavior. Customer Experience. Data Analytics. New Realities. Purchase Intentions. Sustainable Competitive Advantage. Dinana, Hesham 1964- editor. IGI Global, publisher. Print version: 1668458446 9781668458440 |
| spellingShingle | Marketing and advertising in the online-to-offline (O2O) world Chapter 1. Future challenges of marketing online-to-offline (O2O) -- Chapter 2. Emergence of online-to-offline business model: insights from India -- Chapter 3. Privacy paradox amid e-commerce epoch: examining Egyptian youth's practices of digital literacy online -- Chapter 4. Artificial intelligence as the new realm for online advertising -- Chapter 5. Social media influencers as a sales tool and medium for online-to-offline sales -- Chapter 6. Advertising ethics in the social media age: the Nigerian scenario -- Chapter 7. The effect of online and offline touchpoints on customer experience and brand performance: a case of an omnichannel marketing strategy in Egypt -- Chapter 8. The role of gamification in omnichannel service systems from the customer experience perspective -- Chapter 9. The effect of online and offline brand experience on brand equity -- Chapter 10. Building brands digitally: how brands create the luxury experience using O2O -- Chapter 11.Innovative marketing of Chinese Baijiu for online and offline markets: a Case Study of Wuliangye and Moutai -- Chapter 12. Commercial Bank Readiness for Adoption of Marketing 4.0: Evidence From Nepal. Internet marketing. Marketing. |
| title | Marketing and advertising in the online-to-offline (O2O) world |
| title_auth | Marketing and advertising in the online-to-offline (O2O) world |
| title_exact_search | Marketing and advertising in the online-to-offline (O2O) world |
| title_full | Marketing and advertising in the online-to-offline (O2O) world Hesham Dinana, editor. |
| title_fullStr | Marketing and advertising in the online-to-offline (O2O) world Hesham Dinana, editor. |
| title_full_unstemmed | Marketing and advertising in the online-to-offline (O2O) world Hesham Dinana, editor. |
| title_short | Marketing and advertising in the online-to-offline (O2O) world |
| title_sort | marketing and advertising in the online to offline o2o world |
| topic | Internet marketing. Marketing. |
| topic_facet | Internet marketing. Marketing. |
| work_keys_str_mv | AT dinanahesham marketingandadvertisingintheonlinetoofflineo2oworld AT igiglobal marketingandadvertisingintheonlinetoofflineo2oworld |