Marketing and advertising in the online-to-offline (O2O) world:
"This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"-- |
| Beschreibung: | 17 PDFs (310 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668458464 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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|---|---|---|---|
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| 008 | 221208s2023 pau fob 001 0 eng d | ||
| 020 | |a 9781668458464 |q PDF | ||
| 020 | |z 1668458446 |q hardcover | ||
| 020 | |z 9781668458440 |q print | ||
| 024 | 7 | |a 10.4018/978-1-6684-5844-0 |2 doi | |
| 035 | |a (CaBNVSL)slc00003877 | ||
| 035 | |a (OCoLC)1354292122 | ||
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| 245 | 0 | 0 | |a Marketing and advertising in the online-to-offline (O2O) world |c Hesham Dinana, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 17 PDFs (310 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Future challenges of marketing online-to-offline (O2O) -- Chapter 2. Emergence of online-to-offline business model: insights from India -- Chapter 3. Privacy paradox amid e-commerce epoch: examining Egyptian youth's practices of digital literacy online -- Chapter 4. Artificial intelligence as the new realm for online advertising -- Chapter 5. Social media influencers as a sales tool and medium for online-to-offline sales -- Chapter 6. Advertising ethics in the social media age: the Nigerian scenario -- Chapter 7. The effect of online and offline touchpoints on customer experience and brand performance: a case of an omnichannel marketing strategy in Egypt -- Chapter 8. The role of gamification in omnichannel service systems from the customer experience perspective -- Chapter 9. The effect of online and offline brand experience on brand equity -- Chapter 10. Building brands digitally: how brands create the luxury experience using O2O -- Chapter 11.Innovative marketing of Chinese Baijiu for online and offline markets: a Case Study of Wuliangye and Moutai -- Chapter 12. Commercial Bank Readiness for Adoption of Marketing 4.0: Evidence From Nepal. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/08/2022). | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Dinana, Hesham |d 1964- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668458446 |z 9781668458440 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5844-0 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00297911 |
|---|---|
| _version_ | 1804751464445247488 |
| adam_text | |
| any_adam_object | |
| author2 | Dinana, Hesham 1964- |
| author2_role | edt |
| author2_variant | h d hd |
| author_facet | Dinana, Hesham 1964- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 .M21857 2023eb |
| callnumber-search | HF5415 .M21857 2023eb |
| callnumber-sort | HF 45415 M21857 42023EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Future challenges of marketing online-to-offline (O2O) -- Chapter 2. Emergence of online-to-offline business model: insights from India -- Chapter 3. Privacy paradox amid e-commerce epoch: examining Egyptian youth's practices of digital literacy online -- Chapter 4. Artificial intelligence as the new realm for online advertising -- Chapter 5. Social media influencers as a sales tool and medium for online-to-offline sales -- Chapter 6. Advertising ethics in the social media age: the Nigerian scenario -- Chapter 7. The effect of online and offline touchpoints on customer experience and brand performance: a case of an omnichannel marketing strategy in Egypt -- Chapter 8. The role of gamification in omnichannel service systems from the customer experience perspective -- Chapter 9. The effect of online and offline brand experience on brand equity -- Chapter 10. Building brands digitally: how brands create the luxury experience using O2O -- Chapter 11.Innovative marketing of Chinese Baijiu for online and offline markets: a Case Study of Wuliangye and Moutai -- Chapter 12. Commercial Bank Readiness for Adoption of Marketing 4.0: Evidence From Nepal. |
| ctrlnum | (CaBNVSL)slc00003877 (OCoLC)1354292122 |
| dewey-full | 381 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381 |
| dewey-search | 381 |
| dewey-sort | 3381 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00297911 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:59Z |
| institution | BVB |
| isbn | 9781668458464 |
| language | English |
| oclc_num | 1354292122 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 17 PDFs (310 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Marketing and advertising in the online-to-offline (O2O) world Hesham Dinana, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 17 PDFs (310 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Future challenges of marketing online-to-offline (O2O) -- Chapter 2. Emergence of online-to-offline business model: insights from India -- Chapter 3. Privacy paradox amid e-commerce epoch: examining Egyptian youth's practices of digital literacy online -- Chapter 4. Artificial intelligence as the new realm for online advertising -- Chapter 5. Social media influencers as a sales tool and medium for online-to-offline sales -- Chapter 6. Advertising ethics in the social media age: the Nigerian scenario -- Chapter 7. The effect of online and offline touchpoints on customer experience and brand performance: a case of an omnichannel marketing strategy in Egypt -- Chapter 8. The role of gamification in omnichannel service systems from the customer experience perspective -- Chapter 9. The effect of online and offline brand experience on brand equity -- Chapter 10. Building brands digitally: how brands create the luxury experience using O2O -- Chapter 11.Innovative marketing of Chinese Baijiu for online and offline markets: a Case Study of Wuliangye and Moutai -- Chapter 12. Commercial Bank Readiness for Adoption of Marketing 4.0: Evidence From Nepal. Restricted to subscribers or individual electronic text purchasers. "This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/08/2022). Internet marketing. Marketing. Dinana, Hesham 1964- editor. IGI Global, publisher. Print version: 1668458446 9781668458440 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5844-0 Volltext |
| spellingShingle | Marketing and advertising in the online-to-offline (O2O) world Chapter 1. Future challenges of marketing online-to-offline (O2O) -- Chapter 2. Emergence of online-to-offline business model: insights from India -- Chapter 3. Privacy paradox amid e-commerce epoch: examining Egyptian youth's practices of digital literacy online -- Chapter 4. Artificial intelligence as the new realm for online advertising -- Chapter 5. Social media influencers as a sales tool and medium for online-to-offline sales -- Chapter 6. Advertising ethics in the social media age: the Nigerian scenario -- Chapter 7. The effect of online and offline touchpoints on customer experience and brand performance: a case of an omnichannel marketing strategy in Egypt -- Chapter 8. The role of gamification in omnichannel service systems from the customer experience perspective -- Chapter 9. The effect of online and offline brand experience on brand equity -- Chapter 10. Building brands digitally: how brands create the luxury experience using O2O -- Chapter 11.Innovative marketing of Chinese Baijiu for online and offline markets: a Case Study of Wuliangye and Moutai -- Chapter 12. Commercial Bank Readiness for Adoption of Marketing 4.0: Evidence From Nepal. Internet marketing. Marketing. |
| title | Marketing and advertising in the online-to-offline (O2O) world |
| title_auth | Marketing and advertising in the online-to-offline (O2O) world |
| title_exact_search | Marketing and advertising in the online-to-offline (O2O) world |
| title_full | Marketing and advertising in the online-to-offline (O2O) world Hesham Dinana, editor. |
| title_fullStr | Marketing and advertising in the online-to-offline (O2O) world Hesham Dinana, editor. |
| title_full_unstemmed | Marketing and advertising in the online-to-offline (O2O) world Hesham Dinana, editor. |
| title_short | Marketing and advertising in the online-to-offline (O2O) world |
| title_sort | marketing and advertising in the online to offline o2o world |
| topic | Internet marketing. Marketing. |
| topic_facet | Internet marketing. Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5844-0 |
| work_keys_str_mv | AT dinanahesham marketingandadvertisingintheonlinetoofflineo2oworld AT igiglobal marketingandadvertisingintheonlinetoofflineo2oworld |