Promoting organizational performance through 5G and agile marketing:
"This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broade...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2023.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"-- |
| Physical Description: | 20 PDFs (316 Seiten) : illustrations (some color) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668455258 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Promoting organizational performance through 5G and agile marketing |c José Duarte Santos, Bruno Miguel Sousa. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2023. | |
| 300 | |a 20 PDFs (316 Seiten) : |b illustrations (some color) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model -- Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence and relatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/12/2022). | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a Performance technology. | |
| 653 | |a 5G Technology. | ||
| 653 | |a Agile Marketing. | ||
| 653 | |a Brand Attachment. | ||
| 653 | |a Digital Marketing. | ||
| 653 | |a E-Commerce. | ||
| 653 | |a Internet of Things (IoT) | ||
| 653 | |a Loyalty Programs. | ||
| 653 | |a Metaverse Adoption. | ||
| 653 | |a Organizational Performance Appraisal. | ||
| 653 | |a Perceived Value. | ||
| 653 | |a Purchase Intention. | ||
| 653 | |a Sustainable Fashion. | ||
| 700 | 1 | |a Santos, Jose Duarte |d 1966- |e editor. | |
| 700 | 1 | |a Sousa, Bruno Miguel |d 1983- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668455234 |z 9781668455234 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
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| author2 | Santos, Jose Duarte 1966- Sousa, Bruno Miguel 1983- |
| author2_role | edt edt |
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| author_facet | Santos, Jose Duarte 1966- Sousa, Bruno Miguel 1983- |
| building | Verbundindex |
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| callnumber-label | HF5549 |
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| contents | Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model -- Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence and relatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations. |
| ctrlnum | (CaBNVSL)slc00003799 (OCoLC)1334563514 |
| dewey-full | 658.3/14 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.3/14 |
| dewey-search | 658.3/14 |
| dewey-sort | 3658.3 214 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00296140 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:36Z |
| institution | BVB |
| isbn | 9781668455258 |
| language | English |
| oclc_num | 1334563514 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 20 PDFs (316 Seiten) : illustrations (some color) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2023. 20 PDFs (316 Seiten) : illustrations (some color) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model -- Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence and relatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations. Restricted to subscribers or individual electronic text purchasers. "This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/12/2022). Marketing. Organizational behavior. Performance technology. 5G Technology. Agile Marketing. Brand Attachment. Digital Marketing. E-Commerce. Internet of Things (IoT) Loyalty Programs. Metaverse Adoption. Organizational Performance Appraisal. Perceived Value. Purchase Intention. Sustainable Fashion. Santos, Jose Duarte 1966- editor. Sousa, Bruno Miguel 1983- editor. IGI Global, publisher. Print version: 1668455234 9781668455234 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Promoting organizational performance through 5G and agile marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model -- Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence and relatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations. Marketing. Organizational behavior. Performance technology. |
| title | Promoting organizational performance through 5G and agile marketing |
| title_auth | Promoting organizational performance through 5G and agile marketing |
| title_exact_search | Promoting organizational performance through 5G and agile marketing |
| title_full | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa. |
| title_fullStr | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa. |
| title_full_unstemmed | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa. |
| title_short | Promoting organizational performance through 5G and agile marketing |
| title_sort | promoting organizational performance through 5g and agile marketing |
| topic | Marketing. Organizational behavior. Performance technology. |
| topic_facet | Marketing. Organizational behavior. Performance technology. |
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